Many E-commerce specialists compare Indonesia to a waking up giant, since in the latest decade there has been a great activity in this sector. Learn about the peculiarities of E-commerce in Indonesia from the first hands in the interview with our Partner Jeo Muliadi.
According to Jacarta Globe, 76% of Indonesians, who have access to the Internet, use it for online shopping and the average annual spending on online shopping in Indonesia amounts to $450 per person. Besides, a number of reports prove that Asian-Pacific region is currently on the top of its growth, so these figures are going to increase dramatically in the next few years. Such rapidly growing market couldn’t but attract our attention, so we asked our Partner, Owner of ICUBE inc., about the situation of E-commerce in Indonesia.
Hello Jeo! How are you doing? My first question is what is the demand for Magento in Indonesia?
The demand is definitely growing. eCommerce in general is growing very rapidly in Indonesia in the last one year. With that, use of Magento is increasing as well since Magento provide strong E-commerce features.
Are there any peculiarities of the eCommerce in Indonesia?
Yes definitely. There are quite a few functionalities that are very specific to this region. For example the following payment methods are the most popular:
- Cash on Delivery
- Bank transfer (the majority uses this method, so functionality such as payment verification is essential).
When and why did you start working with Magento?
I have worked with Magento for more than four years now (almost five). My first Magento Enterprise project was TOMS Shoes. It was a lot of fun. Magento provides quick turn-key all the essential E-commerce features and at the same time allows us to extend and make our own customization in the way that won’t break the base features. This allows both rapid deployment of the eCommerce project and yet ability to adhere to some complex requirements.
How did Magento change your approach to the development of E-commerce projects?
With the strong community around Magento and the help of some great company like yours that provide useful extensions, we can now focus on 70-30 rule better where try to match 70% of the requirement with either Magento core functions or with “trusted” extension provider and then focus on keeping down customization to not more than 30%.
Could you enlist your favorite Amasty Magento extensions?
Some our favorite ones are:
- Improved Layered Navigation
- Color Swatches Pro
- Improved Sorting
- Admin Actions Log (specific to Indonesian market as most of them still use community)
Is there any advice you want to give other Magento store owners as a farewell?
It is very important to surround yourself with certified and/or experienced Magento professionals. Magento is a very complex platform and you want to make sure the implementation is being done right so that scalability and upgradability are maintained. A good Magento professional will always try to adhere to the best practices on developing Magento modules. In the beginning, try not to reinvent the rule too much, follow best practices out there and focus on growing the business first. Always measure the value impact to the business before doing any customization.