How to Set Up a Text Message Notification for Your Business

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Text message marketing is the new black for businesses looking to reach out to their prospective customers in a cost-effective way. As more and more people are getting used to receiving text messages from their friends and family instead of traditional phone calls, businesses are starting to see the benefits as well. Text messages can be looked at as an informal way of communication: They’re quick, easy, and—most importantly—they don’t require that much time from your end. This makes them an ideal marketing tool for businesses in particular. If you’re interested in seeing how it can work for you, read on for a few valuable tips!

What is text message (sms) marketing?

Text message marketing is the practice of sending text messages to customers who have asked to be contacted. Unlike email marketing, which is used to send commercial messages to existing customers (as well as customers who may request to be emailed), text marketing is used to reach prospective customers. Text marketing can be used to send a wide range of messages, including commercial offers, event reminders, and promotional offers. Additionally, many businesses use text message marketing to engage with their customers one-on-one. This can range from simply letting customers know when you have a new product for them to offering them exclusive deals and deals for their friends. Text message marketing campaigns are usually sent via a third-party platform. Because text messages are sent via phone, it’s important that the platform you use allows you to send messages to people’s phones. Some platforms may even be free.

Which platforms support text message marketing?

There are many different platforms that support text message marketing. However, they can all be broken down into two main categories: mobile carriers and third-party platforms. 

  • Mobile Carriers: As the name suggests, mobile carriers are the companies that provide your phone service. Different mobile carriers provide service in different areas, so make sure you select one that best suits your area. 
  • Third-party platforms: In order to send text messages, you’ll need a third-party platform.

As we’ve discussed, most mobile carriers provide this service. It’s important to note that each carrier will use their own platform, so finding a platform that works with each carrier is important if you want to stay uber organized.

Using a messaging service for your business

Text marketing works best when you use a messaging service that allows you to send messages to your customers’ phones—so you can send them personalized messages and offers. The most popular service for this is likely to be Messenger, which is available on both Android and iPhone. If you choose to use Messenger for your business, there are a few things you’ll need to keep in mind before setting up your account. First, you’ll need to verify your phone number so that customers can't send you messages. You can do this by texting “VERIFY”. Once you’ve verified your number, you can create an account and start using the platform.

How to set up a text message (sms) notification for your business

Setting up a text message campaign is a relatively straightforward process. Before beginning, you’ll want to know the number you want to send messages to, which carriers they’re sent to, and any other necessary information pertaining to your campaign. To start your text message campaign, go to your chosen platform’s dashboard and sign into your account. Next, navigate to the campaigns section and create a new campaign. You’ll be prompted for some basic information about your campaign, such as the name and description. The last thing you’ll need to do before creating your campaign is select the text message template you’d like to use. Depending on the text message service you’re using, you may have the option to send automated messages (also called drip campaigns). If this is the case, make sure you’re using a template that features a phone number so that you can use it to send push notifications, too.

Bottom line

Whether you’re interested in sending promotional messages to your existing customers or reaching out to new ones, text message marketing is an extremely effective way of doing so. It’s also a super affordable marketing tactic that allows you to connect with your customers one-on-one, something that can’t be said about traditional marketing methods. Now that you know how to set up a text message campaign, it’s time to get started. Whether you’re looking for an easy way to connect with your customers or you have a special offer to share, text message marketing is an ideal way to do so.

January 24, 2022
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