Hey, Amasty blog readers!

Starting with March 20, Google no longer supports Google Shopping ads integrations with e-commerce platforms, including Magento. This has become a major headache for many retailers. Now you need to find a new way to export product data into feeds and deliver those feeds to the Google Merchant Center in line with Google’s specifications.

We have already got that covered and now offer to solve the problem by leveraging our Magento 2 Product Feed and Magento Product Feed extension. Amasty team have recently added a new feature to the Product Feed module to make Google feed generation even easier and faster.

Please, welcome the Google Feed Wizard!

The Wizard will help you configure basic and specific product attributes to create Google feeds that you need. An extra bonus, the feeds you configure for Google can be used for Facebook as well.

Now let’s see how to create a Google shopping feed using the Feed Wizard.

Step 0. Open Feed Wizard

Go to Catalog ? Feeds ? Profiles and click the Setup Google Feed button to launch the Feed Wizard:



Step 1. Set Up Categories

The Google Feed Wizard makes categories setup much easier as you (a) select only the categories that should be excluded from the product feed and (b) can edit categories right in the wizard.

Select categories

Tick off the categories that you want to ignore and they will not get to the Google shopping feed.

For example, suppose a product is assigned to the categories “Bags” and “Sale”. By default, the extension will choose the category with the biggest value. In our case, it is “Sale”. To include only the “Bags” category in the feed, mark “Sale” in the checkbox. Ticking off irrelevant categories, you can quickly create feeds featuring multiple products.

Standardize categories

To include your ads in relevant search results, Google needs to understand your categories data. This happens smoothly only if you map categories data according to its standard (Google taxonomy).  

For example, you have a category named “Shorts” where you sell summer shorts for men. First, find a relevant product name in the Google’s list of product categories. In our case, there are 4 category paths with the word shorts:

  • Apparel & Accessories > Clothing > Activewear > Martial Arts Shorts
  • Apparel & Accessories > Clothing > Activewear > Boxing Shorts
  • Apparel & Accessories > Clothing > Activewear > Bicycle Activewear > Bicycle Shorts & Briefs
  • Apparel & Accessories > Clothing > Shorts

The last one suits our product best. Now let’s copy the whole path, go back to the Google Feed Wizard, and rename the category simply by clicking on the checklist. For your convenience, the previous name is shown in brackets.

Here is how your categories may look like:


Well, categories are set. It’s time to proceed to next step.

Step 2. Set basic product information

The Google Feed Wizard automatically fills all the fields for you, so you can skip Step 2 unless you want to make changes to the product feed (for example, to replace a full description with a short one in the description tag or show the price with VAT instead of a default one). Just choose the right option in the drop-down menu:


NB: Mind the Condition field. By default, the state of the item is set as New. If you sell used or refurbished items, remember to change this setting accordingly.

Create Google shopping feeds for multiple stores

Use the Options section to specify the store from which your Magento 2 should take the product and currency data. Suppose you have two stores – one in the USA and one in the UK. As in the US store prices are in dollars, you should also choose dollars as the base currency while generating the feed. Otherwise, Google will reject your product feed. So, be careful!

Step 3. Set optional product information

Depending on the items you sell, you may need to configure some extra attributes for the product feed. For example, if you sell new apparel, you need to fill brand, gtin, and mpn.

In our example, we created the Manufacturer attribute in Magento 2 and saved all brand information there. Now to let Google recognize our brand information the way we keep it in the store, we just choose the Manufacturer attribute in the drop-down menu:


To configure gtin (Global Trade Item Number) and mpn (Manufacturer Part Number) attributes, you have to create them first. For this, go to Stores – Attributes – Product and click on Add New Attribute. Then configure the settings like in the example below:


Small tip: Read this Google article to learn more about gtin and mpn.

After you created these attributes, set them for each product. If you don’t need any attributes because of the target country or product type, just select the None option and the tag won’t be added to the feed profile.

This is how Step 3 configurations can look like:


Step 4. Run and upload the feed

As an example, let’s set the feed to be uploaded to Google servers once a day via SFTP. First, go to Settings in the Google Merchant Center account and add a new feed as the screenshot shows:


At the first step, select the target country where the products are sold and shipped, as well as the language of the feed content:


Now name your feed and choose Upload as a method of connecting your data to the Google Merchant Center:


NB: You should name the feed file in the Google Merchant Center exactly as in the Google Feed Wizard. For the first time, why not upload a test feed to check mistakes in the feed profile? Just in case:


Now let’s configure how the feed is sent to the Google Merchant Center. On the Google Merchant dashboard, go to Settings > SFTP / FTP / GCS: google-merchant-center-settings-by-amasty
Select the SFTP and click Generate new password. The Merchant Center will return the server address and login, which you need to complete the integration in the Google Feed Wizard:


Almost done! Now let’s return to the Magento 2 Admin Panel. Step 4 of the Google Feed Wizard is still active. Choose SFTP as the upload method and enter the data you got from the Google Merchant Center. Choose how often Magento should generate the feed (in our case, we pick Daily) and that’s it!

Here’s how a configured Step 4 looks like:


To complete the feed creation, click Finish and start generation in the upper right corner. The feed will be generated by the extension and sent to the Google server straight away. Then Google checks your file and if there are any errors, you will need to correct them and re-upload the feed. 

We hope the new Feed Wizard tool will help you set up Google feeds faster than ever.

Feel free to ask questions and comment below.