Hey to Amasty blog readers!
Today we are going to bring up the topic of devising an online software demo. So, if you are developing software solutions, join us.
One of the first prototypes of a demo, as we understand the term today, was presented by Douglas Engelbart on December 9th, 1968 at the ACM/IEEE in San Francisco and is now known as ‘The Mother of All Demos’.
Now, half a century later, the software demo has undergone a lot of changes. Thus, exploring a Magento 2 demo today, you see the platform from the inside. You have every possibility to ‘feel up’ all the tabs and settings, create a new product and see the changes on the frontend.
But what makes a demo good?
Any software product demo should meet the key requirements from a marketing perspective. Below, we’ll go through the main aims and give you a few tips to devise a winning Magento demo page.
6 aims for a Magento product demo to achieve
Most likely, you’ll hear a plurality of views on the subject. One thing’s for certain, a selling software demo should be perfect for users rather than for a product. For this, the demo should:
- be a guide that leads people through your product and the variety of features;
- be crafted to fit your specific audience;
- go from big to small and tackle the challenges your customers face through illustrating how your software eases the problem;
- be solidified with the relevant details and components of the product;
- get users to adopt your new product. It should capture your audience through user instructions given in an entertaining manner;
- dissolve into a few points, which really resonate with your particular audience, rather than point dozens of insufficient features.
3 tips to learn before working out an online software demo
You have every right to skip the part but you’ll miss the outside experience. For those who are curious about digital marketing techniques, content marketing was declared as the most effective approach in 2018, according to marketers worldwide.
What’s preventing you from squaring your product description with a tangible demo? So, seize the handy tips to hone the skills in creating a Magento product demo.
Say, a potential customer comes to a new product page.
What does the user see there?
A never-ending list of a product description without a vivid navigation to the Magento product demo can outrage even the most patient person. When visitors decide your product might be a right purchase for them, they want to see it here and now.
A suitable solution in the case is to make a visit-to-demo path as short as possible. To see how a solution will work, run A/B tests. Try to change the current ‘Demo’ button text for a custom version like ‘View demo now’, make the text call visitors to action and place it at the top of the page. Make it visually attractive and let users see the demo link alongside the product description.
Once it’s done, set the desired test objective and wait for the test-period to receive and analyze the results. You never know what information layout is ballsy without a proper experiment.
#2 Play around with your webshop demos [killer features]
Let’s say you need to create Magento 2 demo for one of your new extensions.
First off, you should understand that in case with the platform extensions you need to illustrate both sides of the coin, namely, backend and frontend module’s behavior. However, you shouldn’t overload users with multiple links leading to each particular feature.
Let’s take a cue from our demo for Magento 2 Blog Pro extension.
When clicking the ‘View Extension Demos’ button, a user chooses between backend and frontend demos:
Each demo should concentrate your visitors’ attention on 1 to 5 killer features. In the example of the frontend demo, users are offered to see the specific examples of created posts.
With regard to the backend, you have to do more, as you need to choose what tabs and menus of the Magento 2 Admin Panel to include in the demo.
Let’s go straight to the backend settings enumerated in our demo:
When comparing it with the original Magento 2 Admin Panel, we see the odd tabs were excluded to refrain from users’ obfuscation while leaving ‘Stores’ and ‘Content’ supplied with new features.
Besides, add numerous tooltips, FAQ and guide links to explain the product features that can lead to confusion. Let the tips lead users through the software demo making it easier to understand.
#3 Keep your Magento 2 product demo updated [ongoing]
In case your software demo is outdated or doesn’t have key features stated in the product description, sooner or later you’ll learn about it from your support team. In order to prevent dissatisfaction among users, pay attention to the description relevance and new features added to the product. Timely change your demos, user guides and product description to keep users well-informed.
Acquire ahead-of-the-curve thinking, start a new review campaign to get more feedback from your customers. Learn how to better sales rates based on firsthand opinion.
What have we come to?
- Meet the needs of your targeted audience to the maximum degree possible. Get to know their goals. Make the research in advance;
- Be informative and unflustered in product features assessments, articulate the killer features only;
- Make it clear how users can improve their job if they use your product. Feature relevant settings in the backend demo and demonstrate their realization on the frontend;
- Create a detailed product description to kick off your demo with the proper outcome. Start it with macro features and go micro into the details;
- Take control of users’ questions and reviews to keep people engaged. Constantly reinforce your product selling points and get your demo and product description updated.