Wishlist is a standard Magento 2 feature. Adding this option can increase your sales by up to 19%. But sometimes to reach such growth, you need more data for analysis. For example, if you know what products users most often add to wish lists and include them in your next newsletter, you can get a 5x-10x higher return to purchase. Also, it’s a convenient tool for customers. They can share these lists with friends before their birthdays or move them directly to the cart.

Today we will dive into details and consider how to configure it using native Magento 2 settings, what additional features Amasty Wishlist offers, and when you need to remove the wishlist option.

Let’s start.

How to add wishlist in Magento 2?

To set up wishlists, you need to do some easy steps.

#1. Go to Stores>Configuration:

wishlists settings in magento 2

#2. Choose Wish List in the Customers tab:

magento 2 wishlists customers

#3. You can enable and disable wishlist, set the number of multiple wishlists and display it in the sidebar in the General Options block:

wishlists general options

#4. Specify the configurations of email that your shoppers can send by Share My Wish List button in the Share Options block. Choose the Email Sender and Email Template. By default in Magento 2 is set standard Wish List Sharing template. Set limits of Text Length and Emails Sent.

Note: read how to customize your email template.

wishlists share options

#5. And the last what you need to specify is what to show in My Wish Lists Link:

  • Display number of items in wish list;
  • Display item quantities.

my wish lists link

And that’s all. Save the changes and check the result.

Amasty wishlist solution

Wishlist for Magento 2 allows you to make data-driven decisions. This module provides you with an additional grid in the Content panel:

amasty wishlist statistic grid

On this grid are thumbnails and id of products that were added to wishlist by your customers. Also, you can see how many people have added these items to their lists and how many goods you have in stock. Thus, you can manage your purchasing strategy.

For example, customers often add products that are out of stock, so you can see what goods you need to order. Or, you can see that 10 people have added Nike t-shirt in the wishlist, but you have only 3 of them in stock. Moreover, you can edit your product right from this grid:

amasty wishlist edit product

Manage your purchasing strategy by making informed decisions!


Wishlist mobile optimization

It looks like wishlists can be perfect for mobile devices. It is convenient for people who are not ready to buy right now, and customers can come back to make a purchase.

But the latest experiments that were discussed at Magento Imagine 2019 show this is not always the case. Something Digital survey discovered that removing wishlist can increase your Revenue Per Visitor by +5.62%. They have done an interesting conclusion:

“In a mobile use case, Wishlists seem to offer shoppers a way to procrastinate which leads them to putting an item in the Wishlist and never thinking of it again.”

Of course, it depends on your target audience and type of store. Say, users may use a wishlist to share them with friends and ask for a holiday. Or, for instance, you sell jewelry and buyers need a bit more time to think before making a purchase.

This means that you need to test how your users use wishlists and maybe you need to remove it from the mobile to increase sales.

To sum up

At the end of this article, we would like to tell you about two more tools that may be useful for you:

#1. As you know, it’s impossible to create a wishlist without login in the Magento 2 store. To make it easier you can add options for quick login via social networks. Our mod supports Twitter, Facebook, Google, LinkedIn, Instagram, Amazon and PayPal. Try Social Login and let your clients register in one click!

#2. Use our Form Builder to collect more relevant customer info. It allows you to create any forms for your marketing needs with easy drag-and-drop builder, that has around 20 elements. Analyze customer data in one place.

Still have questions? Feel free to ask in the comments below!