According to Statista, the fashion direction reaches the biggest revenue in e-commerce every year. So, no wonder this is one of the most popular store types on Magento.

Today we offer you a checklist with the most important features for a Magento clothing store.

1. Fancy Magento theme

The design of your store is the first thing that every visitor notices. It should match the clothes that you sell. If you offer trendy clothes, your website also should look stylish. Let’s see some examples of Magento themes for clothing stores.


Price: $84

Browsers: IE9, IE10, IE11, Firefox, Safari, Opera, Chrome, Edge

Magento: 1.7.x, 1.8.x, 1.9.x, 2.1.x, 2.2.x, 2.3.x

milano theme example


Price: $84

Browsers: IE10, IE11, Firefox, Safari, Opera, Chrome

Magento: 2.3.x, 2.2.x, 2.1.8, 2.0.7, 1.9.3.x,,,,,,,,,

boutique theme example


Price: $59

Browsers: IE10, IE11, Firefox, Safari, Opera, Chrome, Edge

Magento: 2.3.x, 2.2.x, 2.1.8, 2.1.7, 2.1.6, 2.1.5, 2.1.4, 2.1.3, 2.1.2, 2.1.1, 2.1.0 mimosa theme example

2. Color swatches

Color Swatches extension is another must-have for the Magento fashion store. With this mod, you can show different prints and colors of the same model to your customers without page reloading. The plugin uses AJAX technology that allows you to change product image by a mouse hover. Also, you can group related colors to show more relevant search results.

3. Size chart

There are a lot of funny videos on Youtube, where people are trying on the same-sized clothes in different shops, and they fit differently. But for customers who buy clothes online and can’t try them on before purchase, choosing the right size is a problem. To prevent returns and refunds add the size chart to your product page.

We can continue the list of must-haves for clothes e-stores. However, it’s always up to you to decide what to apply for your Magento.

And what do you think?

What is important for a fashion store? Comment down below!