Magento 2.1, 2.2
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Google Rich Snippets


for Magento 2

Improve your search engine rankings with easy-to-set up Google rich snippets. Highlight necessary information in search results to increase your website visibility and draw highly targeted traffic to your store.

  1. Enable breadcrumbs for rich snippets
  2. Generate rich snippets with organization name and logo
  3. Display search input box for a home page in search results
  4. Show average products rating and starting price data for category pages
  5. Add products availability and condition tag to rich snippets

Why do you need rich snippets?

  • Much faster website indexation
  • Enhanced visibility in organic search
  • Higher rankings in search results
  • Increased CTR (Click-through rate)
  • Massive targeted traffic
  • Lower bounce rate

How rich snippets work

Rich snippets for Magento 2 are a type of structured data that help search engines to better 'understand' information placed on your store pages and show additional details in organic search. Therefore, by displaying more information about your organization, products or services you will accurately segment potential customers and draw only relevant traffic to your website.

Take advantage of the most useful rich snippets types

Rich snippets - Breadcrumbs

Show navigation path. Clear navigation makes any online store much more user-friendly and helps Google to better understand website content. The tool enables you to include breadcrumbs in  Magento 2 rich snippets to accurately show the page's position in the site hierarchy.

google rich snippets for magento 2
google rich snippets for magento 2

Rich snippets - Category

Show average products rating + min starting price. Let customers see the average products ratings and the cheapest starting prices to help them learn more about your pricing policy and items' quality even without opening your store pages.

Reach snippets - Organizations

Show store URL + name + logo. With 'organizations' Magento 2 rich snippet type you will easily raise your brand awareness and stand out in search results. Due to flexible extension settings you can specify the necessary logo URL to display it in SERP. Besides, keeping in mind that Google displays logos only for highly reliable websites, customers will definitely trust your company more.

google rich snippets for magento 2


To test your website structured data like rich snippets or breadcrumbs please click here.

Advanced options

google rich snippets for magento 2

Google Image Search Markup

Google Image Search has recently launched a new tool to help users found what they need even more easily. Searching with badges is more convenient and significantly saves time.

As a merchant, if you want your products to be more reachable in the search results, use a detailed markup. The good news is the Rich Snippets extension can lend you a hand: this option is set up by default.

Search input box

Due to Magento 2 rich snippets extension you can display a handy search box right in Google search results. Make product search process maximally convenient by letting customers look for necessary items directly from Google.

Note: Google uses multiple parameters to determine the search box display such as on-site information and various types of navigational queries. Therefore, only Google decides which websites will be able to display a search box.

google rich snippets for magento 2
google rich snippets for magento 2

Stock availability & New Condition tags

The Magento 2 microdata module adds availability tag to product rich snippets making them even more informative. Now your customers will see whether the product they need is in stock (and whether it has a new condition) even without visiting your site and make a click decision much faster.

Display site name in search results

Specify any custom store name to display it in search results instead of a full site link. Make your google rich snippets for Magento 2 look accurate and clear to help customers easily focus on the information they need.

google rich snippets for magento 2
Reasons to choose

Other Features

  • 100% Open Source — Easy To Customize
  • Follows Magento Code Architecture
  • Separated HTML/CSS/JS
  • Simple installation via Composer
* The name "Magento" and the logo are the trademarks of Magento, Inc.
happy user
This extension is very useful and does exactly as described. We are happy with the purchase.
must have SEO tool
I've generated rich snippets with company name and logo, showed rating stars and price as well as added the breadcrumbs. Nice tool to improve the search engine rankings. Thanks a lot!
The team was very supportive explaining why we didn't have our snippets shown right away. Other than that, the extension is pretty easy and intuitive.
magento owner

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You're reviewing: Google Rich Snippets for Magento 2

Version 1.1.2 - December 21, 2017
– Fixed an issue with the DataObject Plugin
Version 1.1.1 - October 26, 2017
– Minor fixes
Version 1.1.0 - October 13, 2017
– Added new option to display an item condition
– Added new option to display the configurable product as a list of simple products offer
– Added new option to show the grouped products as a list of associated products offer
– Fixed an issue with the company name and reviews in the metadata
Version 1.0.2 - June 23, 2017
– Show description and price included tax
Version 1.0.1 - May 11, 2016
– Price formatting according to Google guidelines