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SEO Toolkit for Magento 2


SEO Toolkit is the all-in-one Magento 2 SEO Extension designed to make your store stand out in Google Search. Maximize your Magento SEO effectiveness: make your store more visible in search results, get more organic traffic, increase your customer flow.

  1. Advanced pagination + redirects
  2. Rich snippets in search results
  3. Automated meta tags templates
  4. Unique product URLs against duplicate content
  5. Automated internal and external cross links
  6. Advanced HTML and XML sitemaps
View Extension Demos
See User Guide


Magento 2 SEO Plugin is designed to improve your store ranking placement in SERP: automate meta tags templates for products and categories, enrich snippets with price, stock status and breadcrumbs, use unique product links, automatically build cross links, create sitemaps for a better interaction with Google.

Automate SEO Settings for Your Store

  • Get More Organic Users
  • Grow Store Indexation
  • Reduce Manual Work
  • Improve Store Ranking
  • Increase Store Traffic
  • Boost Sales Revenue

Make 'One-click SEO Analysis' for Any Page

Click the 'SEO Toolbar' button on any page of your online store and get the detailed SEO statistics in a compact and informative lightbox. Check the following data to know the page effectiveness:
  • Robots meta header and canonical URL compliance
  • Meta title, description, keywords and H1 tags
  • Images alt tag, in-page links and tags
  • Page content state and applied meta tags template

Create Meta Tags Templates

Automatically generate tags for a category, product or any other page to attract relevant traffic to your store and help your customers find the right product in the search results:

  • Insert emojis in meta tags
  • Add meta title, meta description and H1 tag
  • Specify short and full product description
  • Set unique meta tags for page by URL
  • Set "noindex" or "nofollow" for pages
meta tags templates
rich snippets

Add Rich Snippets

Enrich snippets to stand out from competitors and bring more customers:

  • Show price and stock status
  • Display rating and number of reviews
  • Enable breadcrumbs to show navigation path
  • Display URL, company name, and logo
  • Show search input box for a Home page
  • Add social profiles

See the best tactics to increase your products visibility using rich snippets.

Use Advanced Pagination
+ NEW | Redirects

Try Advanced Pagination and Redirects to avoid broken links and improve your store indexing:

  • Enable 301 Redirects to Home page
  • Enable 404 Page Not Found Redirect
  • Add Link Rel="next/prev"
  • Add page number to meta title
  • Add page number to meta description
pagination and redirects settings
unique product url

Configure Unique Product URL

Make product links unique to avoid possible issues with duplicate content in your webstore:

  • Select a category path for product URLs
  • Enable redirects to canonical URLs
  • Customize breadcrumbs according to URL or category
  • Configure URLs length by depth level or number of characters

Find out how to change URLs with 301 redirects.

Automate Cross Linking

Automatically generate internal and external links to spread link juice and attain higher ranking:

  • Link to any product, category, and CMS page
  • Limit the number of links per page
  • Use flexible keyword specification
  • Auto-replace keywords with links

Cross-linking is one of the rank factors for your SEO checklist, see for yourself.

cross linking

Configure Dynamic HTML Sitemap

Customize layout and add user-friendly features in HTML sitemap to help customers easily navigate your store and make it more visible for search engines:
  • Add products and categories
  • Add CMS-pages and additional links
  • Include a search box to sitemap
  • Configure a sitemap layout
  • Specify metadata for a sitemap
  • Set the priority of sitemap content
  • Split products by the first letter
  • Exclude out-of-stock products
html sitemap

Build XML Google Sitemap

Save time with automatic XML Sitemap generation! Let Google understand what your store is about and what products you sell:
  • Specify frequency of updates for each group of pages
  • Add images with titles and templates to sitemap
  • Add or remove group of pages
  • Set the priority for group of links
  • Include or exclude groups of links in the sitemap
  • Specify Hreflang Tag to deliver relevant content
google xml sitemap
Expert Opinion

What Experts Say?
I see Magento as a good match for running an online store. Still, if digging deeper, you'll see points for improvement regarding basic SEO requirements. The good news is the availability of ready solutions like Amasty SEO Toolkit that cover the gap in these vanilla configs. It's built with the latest trends in mind and, therefore, I can say it automates all the main on-page SEO areas for any website. Once the off-page optimization is done, SEMRush will help to analyze it and find even more ways for further upgrades.
Tatiana Vorobyeva // SEMRush
More than 5 years experience in SEO solutions and searching engines
More Options for Your Store

Efficiently manage cron tasks

Manage all existing cron tasks on a Cron Tasks List grid from admin panel.
Delete tasks in bulk, use filtering and sorting options.

Equip your store with a user-friendly navigation system

Help customers quickly find products with Magento 2 SEO Layered Navigation

Ensure your users with the flawless store performance

Make your store as fast as possible with Magento 2 Full Page Cache Warmer

Get higher search ranking positions for your store

Show product rating in the search results page with Magento 2 Advanced Product Reviews

Reasons to choose

Other Features

  • 100% Open Source — Easy To Customize
  • Follows Magento Code Architecture
  • Separated HTML/CSS/JS
  • Simple installation via Composer
* The name "Magento" and the logo are the trademarks of Magento, Inc.
Good solution!
Exactly what I was looking for. Working directly out of the box.
It’s simple. Installed and measured the results
I just want to say thanks, I don’t know why some settings are confusing for some people, but I can say that without any serious skills in seo I managed to make all the configs on my own. So, it’s all-inclusive, intuitive and definitely working module.
Great features list!
I have purchased few mods to improve my store Google ranking. They are Improved Layered Navigation and Landing Pages by Amasty and this awesome SEO Toolkit for sure. I see almost everything that i need here. Great features list and reasonable price. Thank you!
Support is very helpful
The module is all right at large. I received the userguide with the package but still had problems with the manage cross links tab, it’s not intuitive at all. I spent time as had to contact the support to give me more details on it. But I must point out that great guys work at support. The reply solved my glitch and was given fast.
Great extension and the support team is exceptional! Recommended.
Awesome support!
We have some issues trying to get the SEO tool to work on our staging host and reach the support team. They replied in couple of hours and have fixed all the issues the same day. Even the problems that are not related to their module. We have it working well on our production site. The best support I've ever tried. Thanks!
Bad guy
Probably the best SEO extension on the market
I did a research before we bought this extension developed by Amasty. It takes some time before you understand what is a best configuration. As a result we are very satisfied. I think this is the best SEO extension on the market!
very useful
The guys just made right thing by rolling their best ext for seo into one kit. I found all the main settings for optimization in one module and saved time for search and money.
Billy Milligan
Very useful extension for SEO
The extension is packed with features that guide the crawl bots down the proper paths and makes it possible to provide unique meta info to any page. The customer support is very responsive.
must-have for any store
This extension is an absolute must-have for any store. The settings are easy to understand and configure. I’m happy with the results and definitely recommend it.
I got everything I wanted all along
Just super! All the main settings in one plugin is just what I looked for. I opened my store 2 yesra ago on magento 2 with reduced budget, so the module was just a savior to me. Know with in-house seo specialist I see the main things were done right.

Write Your Own Review

You're reviewing: SEO Toolkit for Magento 2

Version 1.15.1 - May 10, 2019
– Fix: an issue with breadcrumbs was resolved
Version 1.15.0 - May 03, 2019
– Compatibility: the compatibility with Amasty FAQ and questions was added
Version 1.14.2 - April 30, 2019
– Improvement: product global identifier support was added. Admin is able to specify comma separated list of properties and attribute codes like mpn, sku. If mpn is missing it is replaced with sku value
Version 1.14.1 - April 09, 2019
– Fix: an issue with some specific symbols % & ! are not supported for 'Custom URL Key for Default Search Results Page' was resolved
Version 1.14.0 - April 03, 2019
– New: ability to manage all existing cron tasks on a Cron Tasks List grid in backend was added. Run cron tasks and generate their schedule by clicking the ‘Run Cron’ button. Also, delete tasks in bulk, apply filtering and sorting options when it is needed
Version 1.13.5 - March 27, 2019
– Improvement: now it adds the schema markup for each product on the category page
– Fix: an issue with best rating was resolved
Version 1.13.4 - March 25, 2019
– Fix: an issue with the breadcrumbs order was resolved
Version 1.13.3 - February 11, 2019
– Compatibility: compatibility with Amasty Custom Form extension was enhanced
– Fix: an issue with with the invalid json because the words are being transformed into a link and not escaped was resolved
Version 1.13.2 - February 08, 2019
– Fix: an issue with using http instead of https for some cms pages and images was resolved
Version 1.13.1 - January 18, 2019
– New: the priority field was added to the meta data template. If a product is assigned to a few categories, the meta data template with the highest priority will be applied. The categories with the same priority values are compared by the category depth
Version 1.13.0 - January 11, 2019
– Compatibility: we added the compatibility with recent requirements for offer introduced by Google. The next properties were added: priceValidUntil, product URL, product review in @Offer.
Version 1.12.4 - December 13, 2018
– Fix: an issue with the product descriptions don't get stripped of html tags was resolved
Version 1.12.4 - December 13, 2018
– Compatibility: compatibility with Amasty Improved Layered Navigation extension was enhanced
Version 1.12.3 - December 11, 2018
– Fix: the issue with the pagination was resolved
Version 1.12.2 - November 29, 2018
– Fix: an issue with zero reviews count was resolved
Version 1.12.1 - November 23, 2018
– Improvement: indication that the item is available for pre-order was added. Amasty Pre Order extension is required
Version 1.12.0 - November 23, 2018
– New: the SEO analysis of every page was added. With SEO Toolbar admin gets the following data on every page: robots meta header, canonical URL compliance, number of H1 tags, meta title, description and keywords, images alt tag, in-page links, etc.
Version 1.11.17 - November 15, 2018
– Compatibility: compatibility with Magento 2.3.0-alpha was added
Version 1.11.16 - November 08, 2018
– Improvement: the semantic markup of the product page was improved to make sure that indexing robots can extract all the structured data
Version 1.11.15 - October 29, 2018
– Compatibility: the compatibility with Magento 2.2.6 was improved
– Fix: the issue with the 'Add Store Code to Urls' setting and redirect to the home page was resolved
Version 1.11.14 - October 09, 2018
– Fix: an issue with HTML tags was resolved
Version 1.11.14 - October 09, 2018
– Improvement: the limit of external links was enlarged
Version 1.11.13 - October 04, 2018
– Fix: an issue with extend breadcrumbs was resolved
Version 1.11.12 - September 21, 2018
– New: Information section is added. Now you can see the version of installed extension, available updates, User Guide link, conflicts and other useful info right on the module Configuration page
Version 1.11.11 - September 18, 2018
– Fix: the problem with escaping html tags was resolved
Version 1.11.10 - September 13, 2018
– Fix: the issue with Mass delete action was fixed
Version 1.11.9 - September 11, 2018
– Improvement: the configuration settings were enhanced
Version 1.11.8 - September 03, 2018
– New: the ability to use Emoji in the meta title, description and h1 tags was added
Version 1.11.7 - August 31, 2018
– Fix: the issue with breadcrumbs on home page was fixed
Version 1.11.6 - August 29, 2018
– Fix: the problem with mobile view was resolved
Version 1.11.5 - August 27, 2018
– Fix: the issue with the date format was resolved
Version 1.11.4 - August 23, 2018
– Compatibility: the compatibility with the Amasty Unique Product URL extension was enhanced
Version 1.11.3 - August 21, 2018
– New: Information section is added. Now you can see the version of installed extension, available updates, User Guide link, conflicts and other useful info right on the module Configuration page
– Improvement: Configuration page settings were enhanced
Version 1.11.2 - August 17, 2018
– Fix: an issue on product page was resolved
Version 1.11.1 - August 15, 2018
– Fix: an issue with date format and incorrect schema was resolved
Version 1.11.0 - August 13, 2018
– Compatibility: compatibility with Magento B2B was added
Version 1.11.0 - August 13, 2018
– New: allows to exclude categories from the sitemap
Version 1.10.9 - August 13, 2018
– Fix: an issue on the CMS pages was resolved
Version 1.10.8 - August 13, 2018
– Improvement: minor code improvement was made
Version 1.10.7 - August 09, 2018
– Improvement: a rounded price to 2 decimal was added as required by google merchant
Version 1.10.6 - August 08, 2018
– Fix: an issue with the breadcrumbs ignored per store configuration was resolved
Version 1.10.5 - August 06, 2018
– Improvement: sitemap configuration was enhanced
Version 1.10.4 - July 23, 2018
– Improvement: minor enhancements were made
Version 1.10.3 - July 18, 2018
– Fix: minor issue was resolved
Version 1.10.2 - July 06, 2018
– Improvement: set FOLLOW for catalog search result page and advanced search result page
– Fix: the issue with empty tab on Magento 2.1.13 Enterprise Edition was resolved
Version 1.10.1 - July 04, 2018
– Fix: the issue after adding product to the cart was resolved
Version 1.10.0 - June 18, 2018
– New: allows to configure short nice looking URL Key for the default search results page
Version 1.9.5 - June 15, 2018
– Compatibility: compatibility with Magento 2.2.4 was added
Version 1.9.4 - June 13, 2018
– Fix: the issue with empty magento data was resolved
Version 1.9.3 - June 13, 2018
– Fix: the issue related to wrong package name in dependencies was resloved
Version 1.9.2 - June 11, 2018
– Minor fixes and improvement
Version 1.9.0 - May 30, 2018
– New: allows to sort the sitemap content order (Categories, Products, CMS pages, Landing pages) making Google to crawl the most important things first
– New: allows to limit for maximum products displayed in HTML Sitemap
Version 1.8.1 - May 29, 2018
– Improvement: SEO friendly URL enhancement was made
Version 1.8.0 - May 24, 2018
– New: brand or manufacturer was added to the product data
Version 1.7.3 - May 16, 2018
– Improvement: excluded disabled products from sitemap
Version 1.7.2 - May 04, 2018
– Fix: the compilation error was fixed
Version 1.7.1 - May 02, 2018
– Improvement: the minor enhancements for the extension's configuration list order were made
Version 1.7.0 - April 25, 2018
– New: allows to show Merchant Business Info in the Google Rich Snippets
– New: allows to add Social Profiles links for Organization in the Google Rich Snippets
– New: added the 'Breadcrumbs Type' setting in the Google Rich Snippets extension that allows to choose between long and short type for the Search Engine
Version 1.6.6 - April 25, 2018
– Fixed an issue with an exception when logging in to admin in Magento 2.1 Commerce
Version 1.6.5 - April 18, 2018
– Fixed an issue with the sorting URLs by characters
Version 1.6.4 - April 14, 2018
– Fixed an issue with the layout in backend
Version 1.6.3 - April 13, 2018
– Improved the compatibility with the 3rd party extensions. Made the `amasty_hreflang_uuid` column optional for the cms_page
Version 1.6.2 - April 11, 2018
– Fixed an issue with the canonical URL and 301 redirect
Version 1.6.1 - April 10, 2018
– Compatibility with Amasty Faq and Products extension
Version 1.6.0 - April 09, 2018
– New: Added Hreflang Tag Support to notify Google which site to show to foreign users. Useful for a multi-lingual and multi-regional sites. Read more
Version 1.5.4 - April 03, 2018
– The functionality that adds the Custom Pages and Brands to the Magento XML Sitemap has been moved to the Amasty Improved Layered Navigation extension starting from version 2.7.1. Please, update this extension as well
– The functionality that adds the Landing Pages to the Magento XML Sitemap has been moved to the Amasty Landing Pages extension starting from version 1.2.6. Please, update this extension as well
– The functionality that adds the Blog Pages to the Magento XML Sitemap has been moved to the Amasty Blog Pro extension starting from version 1.1.2. Please, update this extension as well
– Allows to show the watermarked images in the sitemap
– Code style refactoring
Version 1.5.3 - April 02, 2018
– Fixed an issue with the missing acl elements for the Meta Tags Templates extension
Version 1.5.1 - April 02, 2018
– Fixed an issue with the missing acl elements for the Meta Tags Templates extension
Version 1.5.2 - March 19, 2018
– Fixed incorrect longest / shortest paths in url-rewrites
Version 1.5.2 - March 19, 2018
– Fixed the bug related to image's meta data and watermarks usage
Version 1.5.1 - March 07, 2018
– New: an extension allows to exclude Out of Stock Products from the XML Sitemap
Version 1.5.0 - February 26, 2018
– New: allows to redirect customer to the store search results from the broken URL instead of the '404 Not Found' page
– New: added NOINDEX to the app/design/frontend/YOUR_PACKAGE/YOUR_THEME/layout/local.xml in order to prevent the search engines (Google, Bing, Yahoo, etc.) from needlessly indexing Magento catalog search results page(s) and advanced search results page(s)
Version 1.4.2 - February 16, 2018
– Fixed an issue with not visible products added to the sitemap
Version 1.4.1 - February 13, 2018
– Fixed an issue with the specific values per store for the URL generation
Version 1.4.0 - February 08, 2018
– Added possibility to run the XML sitemap generation manually using SSH
– Fixed the wrong URL for the XML sitemap file
Version 1.3.3 - February 08, 2018
– Fixed the breadcrumbs issue with several categories with the same url key
Version 1.3.2 - January 11, 2018
– Minor fixes
Version 1.3.1 - January 05, 2018
– New {meta_parent_category} variable is added
– Made the [ ] to work like an if condition, meaning if the variable is empty then the text will not be printed
Version 1.3.0 - January 03, 2018
– New: Cross linking functionality allows to replace the extended keywords with internal and external links to increase the store SEO value
Version 1.2.6 - December 21, 2017
– Fixed an issue with the DataObject Plugin
Version 1.2.5 - December 11, 2017
– Minor fixes
Version 1.2.4 - November 20, 2017
– Fixed the product URLs issue in the multi-store configurations
– Fixed the Category URL issue
– Fixed the Brand page URL issue
– Fixed the multiple image URLs issue
Version 1.2.3 - November 09, 2017
– Fixed the problem with the installation via composer
Version 1.2.2 - November 02, 2017
– Minor fixes
– Code style fixes
Version 1.2.1 - October 26, 2017
– Minor fixes
Version 1.2.0 - October 18, 2017
– Adds the rel=next/prev tag to point Google where the next or the previous pages are
– Adds Pager Number to meta title and description
Version 1.1.3 - October 13, 2017
– Added new option to display an item condition
– Added new option to display the configurable product as a list of simple products offer
– Added new option to show the grouped products as a list of associated products offer
– Fixed an issue with the company name and reviews in the metadata
Version 1.1.1 - October 11, 2017
– Fix minor issue
Version 1.1.0 - October 6, 2017
– Magento 2.2 compatibility tested and confirmed
– Unique Product URL features added
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