A high number of abandoned carts is one of the indicators of poor customer experience. For the last 5 years, the average number of this parameter in e-commerce is around 70%.
The most common reason for cart abandonment among shoppers was that they weren't ready to purchase right now. So they use their cart as a wishlist. Likely you can offer them a default Magento 2 wishlist that you can set up in a few clicks. And to get more info about what items customers add to their wishlist and analyze the demand, you can use our Wishlist extension.
See also: read about how to increase your sales by up to 19% with wishlists.
- 34% of users leave the store because they don’t want to create an account for checkout. Let your customers register in one click via social networks with the Social Login module.
- 26% of customers mentioned that they leave websites with too long or complicated checkouts. To retain them, you can enable One Step Checkout, hide unnecessary fields, and place them in a more convenient order.
- 21% of responders said that they abandoned their cart because they could not see the total order cost. AJAX Shopping Cart shows the cart total after each click on the add-to-cart button.
Moreover, it’s important to mention that more than half of users will leave your website if it loads more than 3 seconds. So don’t forget to optimize your website speed with the Google Page Speed Optimizer extension.
See other tools that can help you optimize the base points of the customer shopping journey and make the user experience in your Magento 2 store seamless.
See also: Learn more about how to recover 10% of abandoned carts.