Amasty and Sprinque partner to empower B2B businesses with B2C standards for flexible payments

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Amasty Partnership with Sprinque
Posted in: Our News

Focused on the early adoption of revolutionizing technologies and processes, we are excited to partner with Sprinque to accelerate B2B e-commerce even further and introduce new levels of payment flexibility to the Magento world.

According to, the global business-to-business e-commerce market size is estimated to reach USD 25.65 trillion by 2028, expanding at a CAGR of 18.7% from 2021 to 2028. One of the major reasons for this expansion is COVID lockdown happened in the first half of 2020. While it undoubtedly affected multiple businesses, the pandemic also transformed the consumer buying experience through a dominant focus on online purchases. In turn, the whole e-commerce ecosystem started to reshape and adapt but not without complications. 

While 49% of B2B purchases are now made online, 89% of companies in the UK and US find buying online more complicated than offline and 52% of merchants experience frustration with online B2B buying. This is the challenge in B2B ecosystem growth we're ready to tackle together with Sprinque. We aim to improve the B2B purchase flow with our pay-by-invoice solution based on B2C standards for budget management. 

The solution is helping B2B merchants building online webshops in the Magento ecosystem. Approved buyers get a revolving credit limit to start purchasing right away via Pay by Invoice functionality. Thus, B2B customers don't bear any financial risks being safeguarded with flexible settlements and insured transactions.

While Amasty is on a mission to help businesses grow through innovation, consistency, and quality of Magento solutions and services, Sprinque disrupts B2B commerce by enabling flexible and risk-free payment methods for merchants and marketplaces with grace periods of up to 90 days.

“We are thrilled to partner with Amasty in order to help B2B merchants migrating online to create the best in class B2B ecommerce purchasing experience. We are offering Amasty current and future European clients the ability to cater to their international buyers with a B2B checkout experience on par with the existing B2C standards. We are confident that with Amasty’s expertise and network, we are poised to reach more B2B merchants faster.” - Juan Espinosa, Sprinque CEO

This partnership is set to empower B2B merchants with tools to improve their online store conversion, retention, and also order value by reducing admin costs without additional risks.

“We are beyond excited to partner with Sprinque on expanding growth opportunities for B2B businesses. It's due time that B2B merchants enjoy all the B2C benefits of flexible payments and seamless buying experience in a risk-free environment. Amasty is proud to frontrun this initiative with Sprinque's B2B payment expertise and their Pay by Invoice solution. Bringing in Amasty's years of experience, technological background and large community of excited early adopters, we're certain to achieve greater budget management flexibility in B2B commerce.” - Sergej Derzap, Amasty CEO, eMBA, Forbes Business Council Member 

About Amasty

Amasty is one of the leading Magento extensions vendors with the ultimate mission to help e-commerce businesses grow through innovation, consistency, and quality of delivered solutions and services. We are a team of 170+ professionals with 14+ years of experience in delivering outstanding e-commerce solutions for Magento. 

Established in 2009, Amasty became the first Premier Magento Extension Builder Builder in 2017. Among our achievements are 300+ extensions, 125.000+ clients worldwide (including Canon, Olympus, Helly Hansen, eBay, Nespresso, and Blizzard), and 97% of loyal customers.

    Time to maximize your store potential and revolutionize the payment ecosystem! Drop us a note about your current needs and challenges and let's skyrocket your success together.

    About Sprinque

    Sprinque is Europe's most flexible B2B payments platform on a mission to help B2B businesses grow safely in a digital world. Sprinque enables B2B merchants and B2B marketplaces to extend payment terms to their customers, with the option for them to pay 7 - 90 days later, without taking on additional risk or operational overhead. 

    Sprinque was founded in the spring of 2021 in Amsterdam by Manoj Tutika (CTO), Mark Holleman (CPO), and Juan Espinosa (CEO). Before founding Sprinque, Tutika was a founding engineer at several VC-funded startups, most recently at AI-startup Netradyne. Espinosa led the go-to-market strategy at MessageBird, which this year exceeded a valuation of a billion euros. Holleman most recently developed Buy Now, Pay Later and other payment solutions for the leading B2B marketplace in Europe while at Arvato Financial Solutions (Riverty).

    Book a demo or get in touch with the Sprinque [email protected]

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