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SEO Toolkit for Magento 2

Hreflang Tag Support added to the toolkit

SEO Toolkit is a mega extension designed to lend you a hand in everything that relates to the search optimization. Create meta tags templates with variables, use hrfelang settings to tell Google what language version to display in the search results, redirect out of stock items, add rich snippets, utilize the potential of unique product links, create sitemaps for a better interaction with Google.

  1. Add meta tags, titles, and description templates for products and categories
  2. Enhance your snippets with the price, stock status, and breadcrumbs
  3. Create search engine friendly unique product URLs
  4. Automatically generate XML & HTML sitemaps with updates
  5. Automatically build internal and external cross links
  6. Use flexible settings to manage Hreflang
View Extension Demos
See User Guide
magento 2 seo toolkit extension

Grow your online sales with smart SEO instruments

  • get indexed notably faster
  • add eye-catching informative rich snippets
  • include categories & breadcrumbs in rich snippets
  • add products and categories in HTML sitemap
  • generate cross links replacing keywords
  • generate meta for categories automatically
  • use meta templates with multiple variables
  • specify short and full SEO descriptions
  • generate XML Sitemap with any types of pages
  • make pagination more precise

Cross Linking

Automatically generate internal and external links to spread link juice and attain higher rankings. Set flexible keywords and the extension will replace them with links referring either to the product, category, or any external site pages.

Learn More →
magento 2 internal cross links

Automatically generate internal links

Manage a better information architecture of your web store. Cross link similar products and categories, efficiently highlight sales and bestsellers.

Build external links

Increase SEO value for your web store. Win more traffic, building external links that are considered as off-site votes.

Limit the number of links per page

Google has some unwritten restraints regarding the number of identical links per page that you provide. With the plugin, you can easily specify the limit.

Use flexible keyword specification

Set the variations of keywords with variables to make the process flexible. Easily build links with precise anchor words.

Rich Snippets

Highlight your web store in the search results by enriching your snippets with the rating, price, stock status, image and etc. Let Google notice simple products of your configurable and grouped products to suggest them in search results as special offers. The option is time-saving and helps you to distinguish yourself from competitors and draw customers' attention.

Learn More →
magento 2 seo toolkit extension

Display price, stock status, new condition

The extension allows you to display minimal product price in the snippets. You can as well display the stock availability and new condition of a product to provide customers with more engaging data.

Display rating and number of reviews

Customers can hardly imagine their online shopping experience without reading reviews. Display reviews and rating in the snippets to win more reliability from your future clients.

Use breadcrumbs

Include breadcrumbs in the snippets to highlight the navigation of your web store. Let the shoppers have a better view on where to find necessary products.

Display URL, Company name, and Logo

The Magento 2 SEO Toolkit lets you display all the necessary company attributes to stand out of the columns of identical snippets.

Pager Optimization + NEW | Redirects

One of the proven way to help customers find what they are looking for is to improve your web pages indexing. Having many products in your web store means you have to care about if the search engines properly crawl and build index for all the pages. Furthermore, you can avoid duplicate content and broken URLs issues with the extension redirect features.
pager optimization magento

Add page number to meta title

The extension automatically adds page numbers at the end of meta title, e.g. Accessories | Page 5.

301 Redirects

301 Redirects to Home Page feature helps you to avoid duplicating content.

404 Not Found Redirect

Redirect customers from broken URLs to the search results - they will be taken to the products they are looking for.

Add page number to meta description

It is possible to automatically add page numbers in meta descriptions.


The extension groups the pages of similar series and direct the customers to a first page of a group.

Skip catalog search results pages indexing

The extension prevents search engines from redundant indexing Magento (advanced) catalog search results pages.

Meta Tags Templates

You can't have a good SEO without a proper meta tagging. Automatize the routine with Meta Tags Templates, increasing the store visibility in the search engines.

Learn More →
magento 2 seo toolkit extension

Manage meta info

Editing meta data for the large web stores may be exhausting and time consuming. The extension simplifies and accelerates the process by means of customized templates.

SEO-friendly redirects

Prevent the content duplicating with the flexible settings. '301 redirection to Home Page' function will help you to keep you web store URLs well-organized.

Use templates for titles and description

In ecommerce, it is crucial to specify proper titles and descriptions for each product. It is possible to make the process automatic for multiple categories of products.

Meta tags for products and categories

There are flexible settings available for the manipulations with meta tags. Create individual templates, specifying categories or subcategories, and store views.

Unique Product URL

Bring some extra SEO potential to your store. Make all product links unique and effectively avoid possible issues with search engines related to duplicate content. This part of the SEO Toolkit module is designed to easily modify the default Magento 2 product URLs. Using a small set of global parameters you can include categories and subcategories in product links, improve breadcrumbs and more.

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magento 2 seo toolkit extension

Specify the size of product links

With the extension, you can replace the default product URLs in Magento 2 with their longest or shortest versions. Those modified links will include categories and subcategories based on a certain rule.

Set how to define the desired product URL

Tell Magento 2 what is your preferred link size by choosing the URL depth level or the total sum of characters options. This settings will influence how the module builds unique product URLs.

Enable redirects to canonical URLs

The situation when a product has multiple links is typical. However, it negatively influences your store SEO ranking. The module allows you to avoid it by redirecting customers to a single canonical URL.

Improve breadcrumbs with necessary categories

Go even further in your SEO activities and diverse product pages with more informative breadcrumbs. You can reflect categories and subcategories from the product's URL or display the last visited category.

XML Sitemap

XML Sitemap is an easy way to communicate with Google, using its language. Let Google understand much faster: what your web store is about and what is your selling specifics.

Learn More →
magento 2 seo toolkit extension

Going SEO-friendly

Magento 2 SEO settings allow to introduce your web store to the search engines, meeting all the needed requirements. Apart from satisfying customers, there is a duty to make your store understandable for the search engine crawlers.

Frequency of updates for types of pages

Some sections in your store have to be indexed more often. With Magento 2 SEO features, you can make various groups of pages, being updated with a particular time frequency.

Add images with titles and templates

There is a simple way to add images to your sitemap. Magento 2 Seo Suite allows you to specify images' titles to improve optimization process and bring more traffic. Apply the feature in bulk, using templates with the tags and variables.

NEW | Hreflang Tag Supoort

The feature allows you to provide relevant information for your audience from different regions, in case you have any language variations of the content.

HTML Sitemap

Provide your customers with a better shopping experience by generating a convenient HTML Sitemap. Customize layout and add various user-friendly features like a search box.

Learn More →
magento 2 seo toolkit extension

Include or exclude links

Research what your customers are more interested in and arrange an HTML Sitemap in the suitable fashion. Simply select what links you want to display in the sitemap.

Show a quick search box

It is possible to enable a super handy feature to navigate all the thousands of products with no irritation.

Specify Meta tags

Specify metadata description for your pages according to your SEO strategy. Introduce your web store to the search engines in the way you want.

Fine tune HTML Sitemap display

There are flexible settings for layout customization. Satisfy customers with user-friendly and easy-to-navigate sitemap.

magento 2 improved layered navigation extension

Add to your newly SEO upgraded web store Improved Navigation extension

Generate SEO-friendly URLs and customized brand pages with Amasty top hit Magento 2 SEO Layered Navigation extension. Build a better, smoother shopping experience.
Reasons to choose

Other Features

  • 100% Open Source — Easy To Customize
  • Follows Magento Code Architecture
  • Separated HTML/CSS/JS
  • Simple installation via Composer
* The name "Magento" and the logo are the trademarks of Magento, Inc.
Great features list!
I have purchased few mods to improve my store Google ranking. They are Improved Layered Navigation and Landing Pages by Amasty and this awesome SEO Toolkit for sure. I see almost everything that i need here. Great features list and reasonable price. Thank you!
Great extension and the support team is exceptional! Recommended.
Awesome support!
We have some issues trying to get the SEO tool to work on our staging host and reach the support team. They replied in couple of hours and have fixed all the issues the same day. Even the problems that are not related to their module. We have it working well on our production site. The best support I've ever tried. Thanks!
Bad guy
Probably the best SEO extension on the market
I did a research before we bought this extension developed by Amasty. It takes some time before you understand what is a best configuration. As a result we are very satisfied. I think this is the best SEO extension on the market!
Very useful extension for SEO
The extension is packed with features that guide the crawl bots down the proper paths and makes it possible to provide unique meta info to any page. The customer support is very responsive.
must-have for any store
This extension is an absolute must-have for any store. The settings are easy to understand and configure. I’m happy with the results and definitely recommend it.

Write Your Own Review

You're reviewing: SEO Toolkit for Magento 2

Version 1.11.12 - September 21, 2018
– New: Information section is added. Now you can see the version of installed extension, available updates, User Guide link, conflicts and other useful info right on the module Configuration page
Version 1.11.11 - September 18, 2018
– Fix: the problem with escaping html tags was resolved
Version 1.11.10 - September 13, 2018
– Fix: the issue with Mass delete action was fixed
Version 1.11.9 - September 11, 2018
– Improvement: the configuration settings were enhanced
Version 1.11.8 - September 03, 2018
– New: the ability to use Emoji in the meta title, description and h1 tags was added
Version 1.11.7 - August 31, 2018
– Fix: the issue with breadcrumbs on home page was fixed
Version 1.11.6 - August 29, 2018
– Fix: the problem with mobile view was resolved
Version 1.11.5 - August 27, 2018
– Fix: the issue with the date format was resolved
Version 1.11.4 - August 23, 2018
– Compatibility: the compatibility with the Amasty Unique Product URL extension was enhanced
Version 1.11.3 - August 21, 2018
– New: Information section is added. Now you can see the version of installed extension, available updates, User Guide link, conflicts and other useful info right on the module Configuration page
– Improvement: Configuration page settings were enhanced
Version 1.11.2 - August 17, 2018
– Fix: an issue on product page was resolved
Version 1.11.1 - August 15, 2018
– Fix: an issue with date format and incorrect schema was resolved
Version 1.11.0 - August 13, 2018
– Compatibility: compatibility with Magento B2B was added
Version 1.11.0 - August 13, 2018
– New: allows to exclude categories from the sitemap
Version 1.10.9 - August 13, 2018
– Fix: an issue on the CMS pages was resolved
Version 1.10.8 - August 13, 2018
– Improvement: minor code improvement was made
Version 1.10.7 - August 09, 2018
– Improvement: a rounded price to 2 decimal was added as required by google merchant
Version 1.10.6 - August 08, 2018
– Fix: an issue with the breadcrumbs ignored per store configuration was resolved
Version 1.10.5 - August 06, 2018
– Improvement: sitemap configuration was enhanced
Version 1.10.4 - July 23, 2018
– Improvement: minor enhancements were made
Version 1.10.3 - July 18, 2018
– Fix: minor issue was resolved
Version 1.10.2 - July 06, 2018
– Improvement: set FOLLOW for catalog search result page and advanced search result page
– Fix: the issue with empty tab on Magento 2.1.13 Enterprise Edition was resolved
Version 1.10.1 - July 04, 2018
– Fix: the issue after adding product to the cart was resolved
Version 1.10.0 - June 18, 2018
– New: allows to configure short nice looking URL Key for the default search results page
Version 1.9.5 - June 15, 2018
– Compatibility: compatibility with Magento 2.2.4 was added
Version 1.9.4 - June 13, 2018
– Fix: the issue with empty magento data was resolved
Version 1.9.3 - June 13, 2018
– Fix: the issue related to wrong package name in dependencies was resloved
Version 1.9.2 - June 11, 2018
– Minor fixes and improvement
Version 1.9.0 - May 30, 2018
– New: allows to sort the sitemap content order (Categories, Products, CMS pages, Landing pages) making Google to crawl the most important things first
– New: allows to limit for maximum products displayed in HTML Sitemap
Version 1.8.1 - May 29, 2018
– Improvement: SEO friendly URL enhancement was made
Version 1.8.0 - May 24, 2018
– New: brand or manufacturer was added to the product data
Version 1.7.3 - May 16, 2018
– Improvement: excluded disabled products from sitemap
Version 1.7.2 - May 04, 2018
– Fix: the compilation error was fixed
Version 1.7.1 - May 02, 2018
– Improvement: the minor enhancements for the extension's configuration list order were made
Version 1.7.0 - April 25, 2018
– New: allows to show Merchant Business Info in the Google Rich Snippets
– New: allows to add Social Profiles links for Organization in the Google Rich Snippets
– New: added the 'Breadcrumbs Type' setting in the Google Rich Snippets extension that allows to choose between long and short type for the Search Engine
Version 1.6.6 - April 25, 2018
– Fixed an issue with an exception when logging in to admin in Magento 2.1 Commerce
Version 1.6.5 - April 18, 2018
– Fixed an issue with the sorting URLs by characters
Version 1.6.4 - April 14, 2018
– Fixed an issue with the layout in backend
Version 1.6.3 - April 13, 2018
– Improved the compatibility with the 3rd party extensions. Made the `amasty_hreflang_uuid` column optional for the cms_page
Version 1.6.2 - April 11, 2018
– Fixed an issue with the canonical URL and 301 redirect
Version 1.6.1 - April 10, 2018
– Compatibility with Amasty Faq and Products extension
Version 1.6.0 - April 09, 2018
– New: Added Hreflang Tag Support to notify Google which site to show to foreign users. Useful for a multi-lingual and multi-regional sites. Read more
Version 1.5.4 - April 03, 2018
– The functionality that adds the Custom Pages and Brands to the Magento XML Sitemap has been moved to the Amasty Improved Layered Navigation extension starting from version 2.7.1. Please, update this extension as well
– The functionality that adds the Landing Pages to the Magento XML Sitemap has been moved to the Amasty Landing Pages extension starting from version 1.2.6. Please, update this extension as well
– The functionality that adds the Blog Pages to the Magento XML Sitemap has been moved to the Amasty Blog Pro extension starting from version 1.1.2. Please, update this extension as well
– Allows to show the watermarked images in the sitemap
– Code style refactoring
Version 1.5.3 - April 02, 2018
– Fixed an issue with the missing acl elements for the Meta Tags Templates extension
Version 1.5.1 - April 02, 2018
– Fixed an issue with the missing acl elements for the Meta Tags Templates extension
Version 1.5.2 - March 19, 2018
– Fixed incorrect longest / shortest paths in url-rewrites
Version 1.5.2 - March 19, 2018
– Fixed the bug related to image's meta data and watermarks usage
Version 1.5.1 - March 07, 2018
– New: an extension allows to exclude Out of Stock Products from the XML Sitemap
Version 1.5.0 - February 26, 2018
– New: allows to redirect customer to the store search results from the broken URL instead of the '404 Not Found' page
– New: added NOINDEX to the app/design/frontend/YOUR_PACKAGE/YOUR_THEME/layout/local.xml in order to prevent the search engines (Google, Bing, Yahoo, etc.) from needlessly indexing Magento catalog search results page(s) and advanced search results page(s)
Version 1.4.2 - February 16, 2018
– Fixed an issue with not visible products added to the sitemap
Version 1.4.1 - February 13, 2018
– Fixed an issue with the specific values per store for the URL generation
Version 1.4.0 - February 08, 2018
– Added possibility to run the XML sitemap generation manually using SSH
– Fixed the wrong URL for the XML sitemap file
Version 1.3.3 - February 08, 2018
– Fixed the breadcrumbs issue with several categories with the same url key
Version 1.3.2 - January 11, 2018
– Minor fixes
Version 1.3.1 - January 05, 2018
– New {meta_parent_category} variable is added
– Made the [ ] to work like an if condition, meaning if the variable is empty then the text will not be printed
Version 1.3.0 - January 03, 2018
– New: Cross linking functionality allows to replace the extended keywords with internal and external links to increase the store SEO value
Version 1.2.6 - December 21, 2017
– Fixed an issue with the DataObject Plugin
Version 1.2.5 - December 11, 2017
– Minor fixes
Version 1.2.4 - November 20, 2017
– Fixed the product URLs issue in the multi-store configurations
– Fixed the Category URL issue
– Fixed the Brand page URL issue
– Fixed the multiple image URLs issue
Version 1.2.3 - November 09, 2017
– Fixed the problem with the installation via composer
Version 1.2.2 - November 02, 2017
– Minor fixes
– Code style fixes
Version 1.2.1 - October 26, 2017
– Minor fixes
Version 1.2.0 - October 18, 2017
– Adds the rel=next/prev tag to point Google where the next or the previous pages are
– Adds Pager Number to meta title and description
Version 1.1.3 - October 13, 2017
– Added new option to display an item condition
– Added new option to display the configurable product as a list of simple products offer
– Added new option to show the grouped products as a list of associated products offer
– Fixed an issue with the company name and reviews in the metadata
Version 1.1.1 - October 11, 2017
– Fix minor issue
Version 1.1.0 - October 6, 2017
– Magento 2.2 compatibility tested and confirmed
– Unique Product URL features added
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