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SEO Toolkit for Magento 2

SEO Toolkit is the all-in-one Magento 2 SEO Extension designed to make your store stand out in Google Search. Maximize your SEO effectiveness: make your store more visible in search results and get more organic traffic.

  1. Advanced pagination + redirects
  2. Rich snippets in search results
  3. Automated meta tags templates
  4. Unique product URLs against duplicate content
  5. Automated internal and external cross links
  6. Advanced HTML and XML sitemaps
  7. Compatibility with the Jet Theme
Explore Demo
User Guide
Ensure top store performance
60 Days Money Back
Free Lifetime Updates
90 Days Free Support

Сhoose the feature set up to your business tasks


The key to webstore promotion is the constantly growing target audience. But how can a store admin get traffic, if paid ads are too expensive for the store? The answer is - organic results. The higher is your position on the Google results page, the more visitors you have. Still, since Google takes into consideration each store detail, SEO optimization is a rather challenging task.


The advanced all-in-one SEO toolkit can solve multiple optimization problems at once. Implement cross-linking, rich snippets, meta tags, XML and HTML sitemaps to place your store at the top of Google ranking. Thus, you will reduce costs on paid advertising and drive more qualitative traffic with a just few-steps configuration.


Magento 2 SEO Plugin is designed to improve your store ranking placement in SERP by applying the most effective optimization strategies: automate meta tags templates for products and categories, enrich snippets with price, stock status and breadcrumbs, use unique product links, automatically build cross-links, create sitemaps and set smart redirects for a better interaction with Google.

Automate Magento SEO Settings for Your Store

  • Get More Organic Users
  • Grow Store Indexation
  • Reduce Manual Work
  • Improve Store Ranking
  • Increase Store Traffic
  • Boost Sales Revenue

Make 'One-click SEO Analysis' for Any Page

With the extension, you can easily check the relevant analytical data on your store page SEO performance. Click the 'SEO Toolbar' button on any page of your online store and get the detailed SEO statistics in a compact and informative lightbox. Check the following data to know the page effectiveness with Magento2 SEO plugin:
  • Robots meta header and canonical URL compliance
  • Meta title, description, keywords and H1 tags
  • Images alt tag, in-page links and tags
  • Page content state and applied meta tags template

Save time with our Configuration Service

Use this Configuration Service to avoid hours of manual configurations and endless surfing through the long-read manuals.

Learn more about Configuration Service

How to get
the configuration?

  • Install the extension by yourself or use our Installation Service
  • Click on 'Get the Config' button below and fill in the short form
  • We’ll contact you within 24 working hours and configure the extension quicker, safer, tailored to your needs
get the config

Create custom redirects

Customize redirects that are used on your store website. The Redirects functionality allows you to create various redirect types, use wildcards redirects, create redirects for 404 error pages, and assign redirects for various store views.

Finetune SEO for particular pages

To build a successful SEO strategy that brings sales, admins need to pay attention to every detail. Specify canonical link to eliminate duplicates. Set how to treat products and CMS pages URLs in Robots file by choosing the 'index and follow' parameter.

Create Meta Tags Templates with yoast

Automatically generate magento 2 tags for product, category or any other page to attract relevant traffic to your store and help your customers find the right product in the search results with Yoast plugin for Magento seo extension:

  • Insert emojis in Magento 2 meta product tags
  • Add meta title, meta description and H1 tag
  • Specify short and full product description
  • Set unique meta tags for page by URL
  • Set "noindex" or "nofollow" for pages
meta tags templates
rich snippets

Add Rich Snippets

Enrich snippets to stand out from competitors and bring more customers:

  • Show price and stock status
  • Display rating and number of reviews
  • Enable breadcrumbs to show navigation path
  • Display URL, company name, and logo
  • Show search input box for a Home page
  • Add social profiles

See the best seo practices for magento to increase your products visibility using rich snippets.

Use Advanced Pagination
+ NEW | Redirects

Try Advanced Pagination and Redirects to avoid broken links and improve your store indexing:

  • Enable 301 Redirects to Home page
  • Enable 404 Page Not Found Redirect
  • Add Link Rel="next/prev"
  • Add page number to meta title
  • Add page number to meta description
pagination and redirects settings
unique product url

Configure Unique Product URL

Make product links unique to avoid possible issues with duplicate content in your webstore:

  • Select a category path for product URLs
  • Enable redirects to canonical URLs
  • Customize breadcrumbs according to URL or category
  • Configure URLs length by depth level or number of characters

Find out how to change URLs with 301 redirects.

Automate Cross Linking

With Magento 2 SEO module, you can automatically generate internal and external links to spread link juice and attain higher ranking:

  • Link to any product, category, and CMS page
  • Limit the number of links per page
  • Use flexible keyword specification
  • Auto-replace keywords with links

Cross-linking is one of the rank factors for your SEO checklist, see for yourself.

cross linking

Configure Dynamic HTML Sitemap

Sitemaps have a significant influence on store ratings as Google uses them for identifying the pages of a website. Moreover, sitemaps are used as compact navigation that helps customers to explore your store. Customize the layout with advanced Magento 2 Search Engine Optimization suite and add user-friendly features in HTML sitemap to help customers easily navigate your store and make it more visible for search engines:
  • Add products and categories
  • Add CMS-pages and additional links
  • Include a search box to sitemap
  • Configure a sitemap layout
  • Specify metadata for a sitemap
  • Set the priority of sitemap content
  • Split products by the first letter
  • Exclude out-of-stock products
html sitemap

Build XML Google Sitemap

XML sitemaps gather all the info about webstore pages and collect URLs from the whole store so that Google could identify the site structure correctly. Let search engines index your Magento content faster and improve your Magento seo optimization with automatic XML Sitemap generation! Let Google understand what your store is about and what products you sell:
  • Specify frequency of updates for each group of pages
  • Add images with titles and templates to sitemap
  • Add or remove group of pages
  • Set the priority for group of links
  • Include or exclude groups of links in the sitemap
  • Specify Hreflang Tag to deliver relevant content
google xml sitemap
Magento 2 SEO Extensions with Specific Functionality
  • Google Rich Snippets for Magento 2

  • Meta Tags Templates for Magento 2

  • Unique Product URLs for Magento 2
  • Cross Linking for Magento 2

  • HTML Sitemap for Magento 2

  • XML Google Sitemap for Magento 2
Expert Opinion

What Experts Say?
I see Magento as a good match for running an online store. Still, if digging deeper, you'll see points for improvement regarding basic SEO requirements. The good news is the availability of ready solutions like Amasty SEO Toolkit that cover the gap in these vanilla configs. It's built with the latest trends in mind and, therefore, I can say it automates all the main on-page SEO areas for any website. Once the off-page optimization is done, SEMRush will help to analyze it and find even more ways for further upgrades.
Tatiana Vorobyeva // SEMRush
More than 5 years experience in SEO solutions and searching engines
More Options for Your Store

Efficiently manage cron tasks

Process cron jobs properly and improve your webstore performance. Manage all existing cron tasks on a Cron Tasks List grid from the admin panel. Delete tasks in bulk, use filtering and sorting options, run cron jobs by schedule and maximally automate the processing system.

Make store performance flawless

Make your store as fast as possible and let Googlebot reach the needed content quicker with Magento 2 Full Page Cache Warmer. Automate the cache warming process and enhance customer user experience with one tool.

Apply a user-friendly navigation

Bring your customer shopping experience to a new level. Equip your store with advanced navigation options and help customers quickly find products with Magento 2 SEO Layered Navigation. Add multiple filters, apply a handy category tree and create short URLs to make your store even more SEO-friendly.

Boost SEO position with reviews

Encourage customers to visit your store and improve your CTR rate by showing product ratings in the search results page with Magento 2 Advanced Product Reviews. Attract a new target audience and build a strong sense of trust with multiple reviews.

magento 2 gdpr extension

Easily comply with the latest legislative EU requirements

Make sure your site asks for all required consents and avoid penalties with the magento 2 gdpr extension.
Gain more loyalty of your customers by strengthening their data security and privacy.

Choose the solution most suitable for your objectives

We are expanding our catalog with products from our partners to provide you with more options. Explore the features of each solution and choose the one that best suits your needs.

Key Features SEO Toolkit By Amasty SEO Suite By MageWorx
Toolbar with key SEO stats on the storefront
SEO reports in the backend
SEO templates for products and categories
SEO templates for a custom page by URL
SEO for Layered Navigation Pages
Canonical links for pages
Custom canonical tags
Noindex or nofollow for site pages
Extended meta robots settings
Advanced rich snippets
Breadcrumbs customization
Custom redirects from/to any site page
Auto redirects for deleted product pages to category pages
Auto redirect from 404 to Search Results
Redirects Import/Export
Create unique product URLs
Create conditions for exclusive product URLs
Replace keywords with internal and external cross links
Generate HTML and XML Sitemaps
Configure HTML Sitemap layout
Specify the priority and frequency of updates for each group of pages in XML sitemap
Hreflang tags for content localization
$299 add to cart $299 add to cart

How to improve breadcrumbs on the product page in Magento 2?

  • Install the extension.
  • Go to the Stores > Configuration > Amasty Extensions > SEO Single URL section.
  • Set up the shown options.
  • Choose one of the two variants in the Generate Breadcrumbs According To option to diversify breadcrumbs on your product pages: Current URL to take the breadcrumb from product URL or Last Visited Category to display previsited categories on the way to the product page.

What is Magento 2 search engine optimization?

Magento 2 search engine optimization is a set of works aimed at improving the position of your Magento 2 site in the search engine results for get more organic traffic. Optimization rules are set by search engines. Each of them uses its own ranking algorithms, which are made up of many factors.

Product questions

What is Magento 2 Yoast SEO?

Yoast SEO is a free plugin that was firstly developed for WordPress to facilitate optimization for Google and Bing.

Read the FULL answer
Reasons to choose

Other Features

  • 100% Open Source — Easy To Customize
  • Follows Magento Code Architecture
  • Separated HTML/CSS/JS
  • Simple installation via Composer
* The name "Magento" and the logo are the trademarks of Magento, Inc.
14 Reviews
Oct 08, 2020
Must-have tool for e-commerce stores
TeeShoppen, Head of Marketing
This module is a must-have tool for Magento e-commerce stores. It helped us a lot to enhance the visibility on Google. Also, while being a complex solution, it is quite intuitive and simple to use.
Photo Amasty employee
Amasty answer
Oct 08, 2020
Alena Hamolka / Product Team Lead
Hi Benjamin, thank you for the feedback! It’s great to hear that the extension was helpful in improving your website visibility on Google, and we'll look forward to seeing you in our store again!
Jun 11, 2019
Problem Solved :)
We installed this extension to solve duplication issue within Magento and Improved SEO, and it helped. Our developers now use the plugin happily. The module helps to simplify details on an often complicated Magento platform. I highly recommend this extension to any Magento website owner. It’s easy to use and helps with ranking.
Photo Amasty employee
Amasty answer
Jun 14, 2019
Natalya Chekanina / Head of Sales Team
Dear Emily, thank you for your review! We would be happy to see you in our store again!
Apr 06, 2019
All right
Ajmal Rashmy Nizar
Ramezani London Ltd, Sales
We use this extension and ranking increase. Ranking increase
Photo Amasty employee
Amasty answer
Apr 06, 2019
Natalya Chekanina / Head of Sales Team
Dear Ajmal, thank you for your review! We would be happy to see you in our store again!
Mar 11, 2019
Good solution!
Exactly what I was looking for. Working directly out of the box.
Sep 15, 2018
It’s simple. Installed and measured the results
I just want to say thanks, I don’t know why some settings are confusing for some people, but I can say that without any serious skills in seo I managed to make all the configs on my own. So, it’s all-inclusive, intuitive and definitely working module.
Apr 18, 2018
Great features list!
I have purchased few mods to improve my store Google ranking. They are Improved Layered Navigation and Landing Pages by Amasty and this awesome SEO Toolkit for sure. I see almost everything that i need here. Great features list and reasonable price. Thank you!
Apr 06, 2018
Support is very helpful
The module is all right at large. I received the userguide with the package but still had problems with the manage cross links tab, it’s not intuitive at all. I spent time as had to contact the support to give me more details on it. But I must point out that great guys work at support. The reply solved my glitch and was given fast.
Feb 01, 2018
Great extension and the support team is exceptional! Recommended.
Jan 17, 2018
Awesome support!
Bad guy
We have some issues trying to get the SEO tool to work on our staging host and reach the support team. They replied in couple of hours and have fixed all the issues the same day. Even the problems that are not related to their module. We have it working well on our production site. The best support I've ever tried. Thanks!
Dec 13, 2017
Probably the best SEO extension on the market
I did a research before we bought this extension developed by Amasty. It takes some time before you understand what is a best configuration. As a result we are very satisfied. I think this is the best SEO extension on the market!
Nov 23, 2017
very useful
Billy Milligan
The guys just made right thing by rolling their best ext for seo into one kit. I found all the main settings for optimization in one module and saved time for search and money.
Oct 19, 2017
Very useful extension for SEO
The extension is packed with features that guide the crawl bots down the proper paths and makes it possible to provide unique meta info to any page. The customer support is very responsive.
Oct 02, 2017
must-have for any store
This extension is an absolute must-have for any store. The settings are easy to understand and configure. I’m happy with the results and definitely recommend it.
Feb 11, 2017
I got everything I wanted all along
Just super! All the main settings in one plugin is just what I looked for. I opened my store 2 yesra ago on magento 2 with reduced budget, so the module was just a savior to me. Know with in-house seo specialist I see the main things were done right.

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2.4.2-p1, 2.3.7, 2.4.2, 2.4.1-p1, 2.3.6-p1

You can always download the recent version free of charge from your account

Installing an upgrade is easy — check now

My Downloads
Version 1.20.1
Last Update: May 25, 2021
1.20.1 - May 25, 2021:
  • Improvement now Redirect from 404 to Search Results is disabled by default
1.20.0 - Apr 22, 2021:
  • New the Rich Snippets part of the suite gained another set of new functionality (now you can set product’s condition and choose a format of rating, avoid warnings for missing priceValidUntil snippet by assigning the default value, specify the street address of your organization) as well as improvements aimed at the compliance with Google guidelines
See previous updates
Version 1.19.0
Last Update: Apr 13, 2021
1.19.0 - Apr 13, 2021:
  • New now you can configure canonical link and robots for CMS pages
  • Fix we corrected the custom product canonical URL implementation in case a relative URL is used
Version 1.18.3
Last Update: Nov 27, 2020
1.18.3 - Nov 27, 2020:
  • Fix we removed unnecessary page parameters from ‘View All’ canonicals used for paginated pages
1.18.2 - Oct 27, 2020:
  • Improvement now search queries which are used for a redirection from 404 pages are not stored in the search terms table
1.18.1 - Sep 01, 2020:
  • Fix we resolved the issue occurred on product edit page if there are no attributes in SEO tab
1.18.0 - Aug 11, 2020:
  • New we added new options to the extension, so you can specify custom canonical link and robots for products
  • Improvement we implemented the setting that allows you to use canonical to 'View All' for paginated pages
Version 1.17.0
Last Update: Jul 15, 2020
1.17.0 - Jul 15, 2020:
  • New we added an option to create Redirects (including the ability to use wildcards in request and target paths)
  • New now you can create separate Meta Tags Templates for Amasty Brands pages
  • New now you can choose if to create redirects while applying Template for Product URLs in Meta Tags Templates extension
  • Compatibility compatibility between Cross Linking and Meta Tags Templates was enhanced: cross links are now added to description defined by meta template
  • Fix we resolved the issue with applying of Template for Product URLs on PHP 7.3 in Meta Tags Templates extension
Version 1.16.13
Last Update: May 08, 2020
1.16.13 - May 08, 2020:
  • Fix versioning history was adjusted
Version 1.15.17
Last Update: Feb 26, 2020
1.15.17 - Feb 26, 2020:
  • Fix we resolved a minor issue with rel=“next” and rel=“prev” links
1.15.16 - Dec 20, 2019:
  • Improvement minor code and performance improvements were implemented
1.15.15 - Nov 14, 2019:
  • Compatibility we implemented minor improvement in compatibility with Shop By Brand extension
1.15.14 - Oct 29, 2019:
  • Compatibility compatibility with Magento 2.3.3 and Elasticsearch was improved
  • Fix issue with the counting of title and description length on different localizations was resolved
1.15.13 - Sep 20, 2019:
  • Compatibility enhanced compatibility with Amasty ShopbySeo
1.15.8 - Jul 24, 2019:
  • Improvement redirect from 404 page was improved
  • Fix issue with prev-next tags was resolved
Version 1.14.1
Last Update: Apr 09, 2019
1.14.1 - Apr 09, 2019:
  • Fix an issue with some specific symbols % & ! are not supported for 'Custom URL Key for Default Search Results Page' was resolved
Version 1.12.3
Last Update: Dec 11, 2018
1.12.3 - Dec 11, 2018:
  • Fix an issue with pagination and page 1 URL was resolved
1.12.0 - Nov 23, 2018:
  • New the SEO analysis of every page was added. With SEO Toolbar admin gets the following data on every page: robots meta header, canonical URL compliance, number of H1 tags, meta title, description and keywords, images alt tag, in-page links, etc.
Version 1.11.15
Last Update: Oct 29, 2018
1.11.15 - Oct 29, 2018:
  • Compatibility the compatibility with Magento 2.2.6 was improved
  • Fix the issue with the 'Add Store Code to Urls' setting and redirect to the home page was resolved
Version 1.10.1
Last Update: Jul 05, 2018
1.10.1 - Jul 05, 2018:
  • Improvement set FOLLOW for catalog search result page and advanced search result page
  • Fix an issue with an empty tab on Magento 2.1.13 Enterprise Edition was resolved
1.10.0 - Jun 18, 2018:
  • New allows configuring SEO URL Key for the default search results page
Version 1.9.3
Last Update: Jun 13, 2018
1.9.3 - Jun 13, 2018:
  • Fix an issue related to wrong package name in dependencies was resolved
Version 1.6.6
Last Update: May 02, 2018
1.6.6 - May 02, 2018:
  • Fixes and improvements
1.6.5 - Apr 25, 2018:
  • Fixed an exception when logging in to admin in Magento 2.1 Commerce
1.6.4 - Apr 14, 2018:
  • Fixed an issue with the layout in the backend
Version 1.5.1
Last Update: Mar 19, 2018
1.5.1 - Mar 19, 2018:
  • Fixed an issue with the missing ACL elements for the Meta Tags Templates extension
Version 1.4.0
Last Update: Feb 10, 2018
1.4.0 - Feb 10, 2018:
  • New allows to redirect the customer to the store search results from the broken URL instead of the '404 Not Found' page
  • New add NOINDEX, NOFOLLOW to the app/design/frontend/YOUR_PACKAGE/YOUR_THEME/layout/local.xml to the to prevent search engines (Google, Bing, Yahoo, etc.) from needlessly indexing Magento catalog search results page(s) and advanced search results page(s)
Version 1.3.0
Last Update: Jan 03, 2018
1.3.0 - Jan 03, 2018:
  • New Cross-linking functionality allows replacing the extended keywords with internal and external links to increase the store SEO value
Version 1.2.2
Last Update: Nov 09, 2017
1.2.2 - Nov 09, 2017:
  • Fixed the problem with the installation via composer
1.2.1 - Oct 26, 2017:
  • Minor fixes
1.2.0 - Oct 18, 2017:
  • Adds the rel=next/prev tag to point Google where the next or the previous pages are
  • Adds Pager Number to meta title and description
Version 1.1.0
Last Update: Oct 06, 2017
1.1.0 - Oct 06, 2017:
  • Magento 2.2 compatibility tested and confirmed
  • Unique Product URL features added
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