SEO Toolkit Pro for Magento 2

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Our Magento 2 SEO extension is an all-in-one solution designed to make your store take top positions in Google Search. Drive more organic traffic while saving money on paid ads. Maximize effectiveness by getting full control over every SEO-related feature.

  • Eliminate duplicate content with unique product URLs
  • Highlight more information in search with rich snippets
  • Mass-optimize pages meta values with SEO templates
  • Connect all relevant pages with automatic cross-linking
  • Enhance store indexation with HTML and XML sitemaps
  • Avoid broken links with smart redirects
  • Monitor any page SEO health in real-time
  • Hyva-ready storefront
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Product updates and support for 12 months

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 🚩 Challenge

The key to webstore promotion is keeping up with a constantly evolving target audience. But how can a store get traffic if paid ads are so expensive? The answer is — organic results. The higher your position on the Google results page, the more visitors you will have. Still, since Google takes each store detail into consideration, SEO optimization is a rather challenging task. Hiring a SEO specialist can be a solution, but it will most likely be a very expensive decision.


Magento 2 SEO extension is designed to solve multiple optimization problems at once. Auto-add metadata to your store pages, specify which data should be highlighted in search, build smart redirects, generate sitemaps to be more understandable for crawlers, and use other tools to stand out in Google search results. Thus, you will reduce costs on paid ads plus drive more qualitative traffic with just a few steps of configuration with SEO extension for Magento.

3 main goals to achieve with Magento 2 SEO suite

Boost your store visibility
in search by applying SEO best practices

Attract more customers
thanks to improved store pages indexing


Grow sales revenue
by driving more organic audience to your store

Raise your store visibility in Google with powerful Magento 2 SEO extension

Auto-generate Meta Tags for any site page 

With this Magento 2 SEO plugin by Amasty there is no need to manually assign meta tags for each product individually. Save a huge amount of time and reduce the number of mistakes by creating SEO templates that will be automatically applied for all new products after they are created. Configure unique metadata for a product, category or any other website page.

This way, you will attract relevant audiences to your store and help users quickly find the products they are looking for.


Stand out in search using Rich Snippets

Highlight necessary product and company information in search results applying Google Rich Snippets. Stand out from competitors and attract more customer attention to your store by enriching snippets with additional details:

  • Show price and stock status
  • Display rating and number of reviews
  • Enable Magento 2 breadcrumbs to show full breadcrumbs on product page and on the navigation path
  • Display URL, company name, and logo
  • Show search input box for a Home page
  • Add social profiles and other company data
  • Show search input box
  • Add links to social profiles

Enable Open Graph tags

Make your store pages always look attractive when shared in social networks and messengers (like Facebook, Whatsapp, etc.) by adding Open Graph tags to them.
Enable this option to automatically generate the most suitable page title, description and preview image for your social media posts. You can set Open Graph meta tags for the following pages:

  • Product Page
  • Category Page
  • CMS Page

Create custom automatic redirects

Avoid broken links and thus minimize your store bounce rate by creating smart redirects from the deleted pages or from the pages with changed URLs. Magento 2 SEO module enables you to provide similar alternatives for the missing products and navigate users to the relevant product categories. With the extension, you can redirect customers from/to any store page, import & export redirects data and comfortably manage all redirects in the grid.

Prevent duplicate content issues

If there are pages on your website with similar content, search crawlers may penalize all of them for duplicated content. This may negatively affect the ranking of your store and cause traffic loss. The advanced SEO Suite for Magento 2 will help you to prevent this problem by using canonical tags to treat page duplicates correctly. It automatically informs the search engines, which are the master versions of a page.


Connect all relevant pages with Cross-Linking

This Magento 2 SEO cross-linking functionality allows you to increase the weight of certain pages and also helps search engines understand your site structure even better, which in turn significantly improves their crawling.

With the extension, you can automatically replace keywords with internal and external links and direct customers to any product, category, and CMS page. This way you will effectively spread link juice and get more traffic to your website.

Create SEO-friendly URLs for product pages

Magento 2 SEO extension will help you to automatically generate appealing URLs both for customers and for search engines. With the module you can:

  • Select a category path for product URLs
  • Enable redirects to canonical URLs
  • Customize Magento 2 breadcrumbs according to URL or category
  • Configure URLs length by depth level or number of characters

Find out how to change URLs with 301 redirects.


Automate URL Rewrites generation

Get the functionality to automate SEO-friendly URL rewrites and make your newly-uploaded products ready for search engines faster.

Regenerate URL rewrites for Magento 2 categories and products in one click. Speed up product management by applying all SEO parameters configured in your Magento instance to the new URLs without SSH and a command line to make links appropriate much faster.

Automatically generate HTML & XML sitemaps

Create HTML & XML sitemaps to make your website pages more noticeable and understandable for search engines, and therefore more visible for customers.

Monitor your website SEO effectiveness


Enable SEO Toolbar

Magento 2 free SEO plugin (Lite version) helps to track the search engine optimization state of your store pages in a compact lightbox on the storefront. Click the 'SEO Toolbar' button on any page and view the effectiveness of such key variables as:

  • Robots meta and Canonical tags
  • The number of heading tags on the page
  • Meta tags and SEO templates applied
  • Images alt tags
  • tags
  • In-page links

The toolbar will show you which meta tags look good for search engines and which of them should be optimized.

Run automatic SEO health check-ups

Use Website SEO Health Checker to analyze how your website complies with today’s SEO guidelines. The tool is included for free in the tariff plans SEO Toolkit Pro and Premium.

Start scanning in just a couple clicks, track your website's current SEO score and uncover SEO issues that hinder your store from getting top positions in Google search.

Get a detailed report with a complete list of SEO issues sorted by urgency and use this data to improve your website SEO-friendliness


Add extra automation features with SEO Toolkit Premium


Boost your Facebook Ads effectiveness

Supercharge your advertising strategy with the Facebook Pixel! This powerful analytic tool empowers you to measure, optimize, and build audiences like never before. By gaining insights into the actions visitors take on your website, such as which pages they visit and products they buy, you can create highly targeted audiences for future ads. Plus, with the ability to remarket to recognized leads who have engaged with your website, you can maximize your advertising impact.

Make images SEO friendly with Alt Tags 

Alt tags provide context to what an image is displaying, informing search engine crawlers and allowing them to index an image correctly.

With the Alt Tags Generator feature of our Magento 2 SEO plugin, you can automatically generate Alt Tags for product and category images in bulk. This way your images (and hence your products) will be more visible and understandable for search engines.


Stand out from competitors with comprehensive SEO solution

Choose the one that best suits your business needs

SEO Toolkit

  1. $0
  • Enable SEO Toolbar
  • Create automatic redirects
  • Set custom URL for default search results page
  • Specify default Robot tags for categories and products
  • Adjust pagination settings

SEO Toolkit Pro

  1. $349

SEO Toolkit included

Website SEO Health Check included by request

  • Create meta tags templates
  • Display Google rich snippets
  • Apply cross-linking
  • Set unique product URLs
  • Automate URL rewrites regeneration for products and categories
  • Build HTML & XML sitemaps
  • Add Open Graph tags for social media

SEO Toolkit Premium

  1. $399

SEO Toolkit included

SEO Toolkit Pro included

Website SEO Health Check included by request

  • Measure the effectiveness ofyour Facebook Ads campaigns
  • Create audiences for the remarketing
  • Mass generate Alt tags for images
  • Configure Alt tag rules
  • Convert images into WebP format
  • Initial SEO diagnostics by request

Please note that free tariff plan of this extension includes limited support, focusing only on assistance with configuration questions and fixing approved local bugs. For broader technical issues, you can additionally purchase a support subscription package.

Customer Success Story

magento 2 seo module

What Our Clients Say About SEO Toolkit Training

We’ve reached Amasty for the training on SEO Toolkit. I would recommend this service to SEO Teams, and, of course, Digital Marketing teams. The team has explained and shown us the complete SEO Toolkit. Thanks a ton. Cheers!

Mohammed Jaleel Ahmed

Digital Marketing - Lead
Dotcom Weavers Solutions Private Limited

Register for your individual training here

Request your Initial SEO Diagnostics

Initial SEO Diagnostics is included in the SEO Toolkit Premium. This service will help you to uncover the fundamental obstacles preventing your website from achieving top search rankings and getting more organic traffic.  Our team will conduct an assessment and offer actionable recommendations on the steps needed for your website SEO optimization.


Seo Magento 2 extension helps in multiple ways:

    • Automatically generates meta tags for website pages;
    • Allows you to highlight necessary info with Rich Snippets;
    • Enables cross-linking functionality to increase the weight of specific pages;
    • Auto-generates SEO friendly URLs;
    • Lets you configure a dynamic HTML Sitemap;
    • Accelerates search engines indexation of your website content with XML sitemap.

In other words, SEO Toolkit combines features of the best SEO ultimate extensions for Magento 2.

magento 2 seo extension

SEO plugin Magento allows you to adapt your website to constantly changing requirements without spending hours on manual fixes. Our Magento 2 SEO plugin was designed to automate routine tasks and simplify work with meta tags, rich snippets, cross-links, HTML and XML sitemaps.

magento 2 search engine optimization

For Magento 2, SEO helps increase the quality and quantity of traffic to engage more customers' interest in stores' products. An SEO-friendly website also improves the overall shopping experience, guaranteeing efficient website visibility. Besides off-page SEO, the optimization of on-page SEO should also be focused.

magento 2 search engine optimization

Magento has great features for SEO such as a robots. txt file, sitemap. xml and multiple ways to redirect pages. Magento SEO issues include duplicate content from the faceted navigation, improper canonical tags, and a lack of blogging functionality.

magento 2 search engine optimization

To create SEO-friendly Magento 2 URLs for product pages you should configure the main settings of the Unique Product URL functionality of SEO Toolkit Pro:

    • Categories Path in Product URL
    • 301 Redirect To Canonical URL
    • Generate Breadcrumbs According To

For this, go to Stores → Configuration → Amasty Extensions → SEO Toolkit (Pro) → SEO Single URL → General.

In Magento 2 to add breadcrumbs to custom pages is essential for enhancing user navigation and providing a clear path for users to trace their steps within the website hierarchy.

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Are Amasty extensions compatible with all themes and extensions by other vendors?
Amasty extensions work with all plugins we issued and with most 3rd-party plugins. If you come across a Magento 2 compatibility issue with any third-party module, we’ll definitely try to help you. If you face any technical issues, please create a ticket...
Will I get free support and updates?
Product updates for extensions purchased before Feb 1, 2022With the transition to product subscriptions, you will receive product updates for all extensions purchased before Feb 1, 2022 throughout the entire grace period — up to Aug 1, 2022. If you ...
Do you have the installation service?
Yes, you can use installation and configuration services that are available as the part of Pro and Premium add-ons for your product subscriptions.Please note that this installation service doesn’t include uninstallation. So, if you need to completely...
Can I request a free trial?
Amasty doesn’t provide any trials of Magento extensions. There's one exception: Amasty extensions are provided for testing or demo purposes to our official Platinum Partners as a part of the “access to Amasty extensions for testing purposes with Composer...
Can I test an Amasty extension on a staging site before transferring it to a live one?
Yes, you can install any Amasty extension on a test site and configure all the settings there before doing it on your live store.
How can I get a refund?
Amasty offers to its Customers a thirty (30) day money-back guarantee for the Software. In case the acquired extension didn’t meet your expectations, our support team is always ready to help you. Fees for support subscriptions and any services provided...
How can I receive a discount?
We are now working at a loyalty program for our customers that is supposed to bring even greater benefits in the long term. While it’s not out yet, you can look through these Special Offers. New discounts and specials are added every month. To stay ...
How to update a Magento 2 Amasty extension?
To update a Magento 2 extension by manual upload:1. log in to the customer account;2. navigate to the Products tab, scroll to the packages section, and click the Download link next to the extension that should be updated;3. Important: If some extension...
If I need additional features to be added to an Amasty extension, how can I ask for it?
To leave your feature request, log in to your customer account and open the Products tab. Then, scroll down to the bottom of the page, and leave your feature request in the following form: As soon as you send your request, it is considered by our ...
Magento 2 Amasty extensions installation
Each Amasty extension package is provided with the extension files, installation & setup guides, and a license agreement. Some extensions include import files examples as well. So how to install our Magento extension? What is the plugin...
How can I prolong support?
If you have an active support service subscription, it grants you access to support services for all products purchased before Feb,1 as long as your subscription is active. Alternatively, support services are only available as the part of a product ...
Can I change the EE extension to CE for free?
Usually, no, you can’t exchange modules. Please, contact our support managers and they’ll consider your case individually. → Learn more about our special offers
How can I get a discount to re-purchase plugins?
Usually, we don’t provide any discounts. But you can contact us, and we’ll consider your case individually. → Learn more about our special offers
What is Magento 2 Yoast SEO?

Yoast SEO is a free plugin that was firstly developed for WordPress to facilitate optimization for Google and Bing.

Customer Reviews

Do you need specific features added so you can achieve your business goals?

Drop us a line and we'll customize this extension for you!

You can always download the recent version free of charge from your account installing an upgrade is easy

See Magento (and other software) versions we support and guarantee their compatibility with our extensions

Version 2.5.0
Last Update: Nov 14, 2023
2.5.0 - Nov 14, 2023
  • New we added the ability to import and export Redirects data for Pro and Premium versions (Note: the compatibility is available as a part of an active product subscription or support subscription)
  • Fix now the Toolbar is displayed only for the specified IPs as intended
Version 2.4.0
Last Update: Nov 09, 2023
2.4.0 - Nov 09, 2023
  • Compatibility we added the compatibility with Hyvä Theme for SEO Toolkit Pro version. You can find the packages for installing in composer suggest (Note: the compatibility is available as a part of an active product subscription or support subscription)
Version 2.3.0
Last Update: Jul 06, 2023
2.3.0 - Jul 06, 2023
  • Compatibility now Amasty SEO Toolkit Core is compatible with GraphQl. You can find the 'amasty/module-seo-toolkit-lite-graphql' package for installing in composer suggest (Note: the compatibility is available as part of an active product subscription or Support Subscription)
  • Compatibility now Amasty Google Rich Snippets is compatible with GraphQl. You can find the 'amasty/module-google-rich-snippets-graphql' package for installing in composer suggest (Note: the compatibility is available as part of an active product subscription or Support Subscription)
Version 2.2.0
Last Update: May 29, 2023
2.2.0 - May 29, 2023
  • Improvement we updated SEO Toolkit Pro module dependencies by adding 'amasty/module-regenerate-url-rewrites' package and SEO Toolkit Premium module dependencies by adding 'amasty/module-facebook-pixel' package
Version 2.1.4
Last Update: Mar 16, 2023
2.1.4 - Mar 16, 2023
  • Compatibility now the extension is compatible with Magento 2.4.5-p2, 2.4.6
2.1.3 - Jan 12, 2023
  • Improvement we updated the amasty_seotoolkit_redirect table primary key which now allows to create more records
  • Fix we resolved the issue with errors occurred while Unit Tests running
  • Fix we removed undefined classes that caused the issue during SEO Toolkit premium version installation
2.1.2 - Aug 06, 2022
  • Fix we updated the extension packages to avoid tariff conflicts during upgrading
2.1.1 - May 18, 2022
  • Fix we fixed the issue with redirect from base Url to store view when Add Store Code to Urls is enabled
2.1.0 - Feb 24, 2022
  • New now the extension provides functionality to optimize images (Premium)
  • New now it is possible to add Open Graph tags to product, category, and CMS pages (Pro)
  • New we added an option to automatically generate new product URLs based on the specified URL template. Now there is no need to run the command each time a new product is added (Pro)
  • New we introduced functionality to separate sitemaps based on the entity types included in them (Pro)
  • New now it is possible to exclude categories from sitemap via tree instead of having to type each category URL separately (Pro)
  • New we added an option to create redirects to external resources (Lite)
  • New we added functionality to create automatic redirects for removed products and categories (Lite)
Version 2.0.0
Last Update: Nov 26, 2021
2.0.0 - Nov 26, 2021
  • New we reworked SEO Toolkit solutions. SEO Toolkit sub-module has been separated from the SEO Toolkit package and is currently provided as an individual new SEO Toolkit Lite solution. Previous SEO Toolkit Lite solution has been upgraded to Pro. SEO Toolkit Premium solution feature set has been adjusted. You can find up-to-date solution information in a feature table. Please note: all previously purchased solutions will remain available with the features they had initially.
  • New we added an option to specify the default ROBOTS tag for categories (Lite)
Version 1.20.1
Last Update: May 25, 2021
1.20.1 - May 25, 2021
  • Improvement now Redirect from 404 to Search Results is disabled by default
1.20.0 - Apr 22, 2021
  • New the Rich Snippets part of the suite gained another set of new functionality (now you can set product’s condition and choose a format of rating, avoid warnings for missing priceValidUntil snippet by assigning the default value, specify the street address of your organization) as well as improvements aimed at the compliance with Google guidelines
Version 1.19.0
Last Update: Apr 13, 2021
1.19.0 - Apr 13, 2021
  • New now you can configure canonical link and robots for CMS pages
  • Fix we corrected the custom product canonical URL implementation in case a relative URL is used
Version 1.18.3
Last Update: Nov 27, 2020
1.18.3 - Nov 27, 2020
  • Fix we removed unnecessary page parameters from ‘View All’ canonicals used for paginated pages
1.18.2 - Oct 27, 2020
  • Improvement now search queries which are used for a redirection from 404 pages are not stored in the search terms table
1.18.1 - Sep 01, 2020
  • Fix we resolved the issue occurred on product edit page if there are no attributes in SEO tab
1.18.0 - Aug 11, 2020
  • New we added new options to the extension, so you can specify custom canonical link and robots for products
  • Improvement we implemented the setting that allows you to use canonical to 'View All' for paginated pages
Version 1.17.0
Last Update: Jul 15, 2020
1.17.0 - Jul 15, 2020
  • New we added an option to create Redirects (including the ability to use wildcards in request and target paths)
  • New now you can create separate Meta Tags Templates for Amasty Brands pages
  • New now you can choose if to create redirects while applying Template for Product URLs in Meta Tags Templates extension
  • Compatibility compatibility between Cross Linking and Meta Tags Templates was enhanced: cross links are now added to description defined by meta template
  • Fix we resolved the issue with applying of Template for Product URLs on PHP 7.3 in Meta Tags Templates extension
Version 1.16.13
Last Update: May 08, 2020
1.16.13 - May 08, 2020
  • Fix versioning history was adjusted
Version 1.15.17
Last Update: Feb 26, 2020
1.15.17 - Feb 26, 2020
  • Fix we resolved a minor issue with rel=“next” and rel=“prev” links
1.15.16 - Dec 20, 2019
  • Improvement minor code and performance improvements were implemented
1.15.15 - Nov 14, 2019
  • Compatibility we implemented minor improvement in compatibility with Shop By Brand extension
1.15.14 - Oct 29, 2019
  • Compatibility compatibility with Magento 2.3.3 and Elasticsearch was improved
  • Fix issue with the counting of title and description length on different localizations was resolved
1.15.13 - Sep 20, 2019
  • Compatibility enhanced compatibility with Amasty ShopbySeo
1.15.8 - Jul 24, 2019
  • Fix issue with prev-next tags was resolved
  • Improvement redirect from 404 page was improved
Version 1.14.1
Last Update: Apr 09, 2019
1.14.1 - Apr 09, 2019
  • Fix an issue with some specific symbols % & ! are not supported for 'Custom URL Key for Default Search Results Page' was resolved
Version 1.12.3
Last Update: Dec 11, 2018
1.12.3 - Dec 11, 2018
  • Fix an issue with pagination and page 1 URL was resolved
1.12.0 - Nov 23, 2018
  • New the SEO analysis of every page was added. With SEO Toolbar admin gets the following data on every page: robots meta header, canonical URL compliance, number of H1 tags, meta title, description and keywords, images alt tag, in-page links, etc.
Version 1.11.15
Last Update: Oct 29, 2018
1.11.15 - Oct 29, 2018
  • Compatibility the compatibility with Magento 2.2.6 was improved
  • Fix the issue with the 'Add Store Code to Urls' setting and redirect to the home page was resolved
Version 1.10.1
Last Update: Jul 05, 2018
1.10.1 - Jul 05, 2018
  • Improvement set FOLLOW for catalog search result page and advanced search result page
  • Fix an issue with an empty tab on Magento 2.1.13 Enterprise Edition was resolved
1.10.0 - Jun 18, 2018
  • New allows configuring SEO URL Key for the default search results page
Version 1.9.3
Last Update: Jun 13, 2018
1.9.3 - Jun 13, 2018
  • Fix an issue related to wrong package name in dependencies was resolved
Version 1.6.6
Last Update: May 02, 2018
1.6.6 - May 02, 2018
  • Fixes and improvements
1.6.5 - Apr 25, 2018
  • Fixed an exception when logging in to admin in Magento 2.1 Commerce
1.6.4 - Apr 14, 2018
  • Fixed an issue with the layout in the backend
Version 1.5.1
Last Update: Mar 19, 2018
1.5.1 - Mar 19, 2018
  • Fixed an issue with the missing ACL elements for the Meta Tags Templates extension
Version 1.4.0
Last Update: Feb 10, 2018
1.4.0 - Feb 10, 2018
  • New allows to redirect the customer to the store search results from the broken URL instead of the '404 Not Found' page
  • New add NOINDEX, NOFOLLOW to the app/design/frontend/YOUR_PACKAGE/YOUR_THEME/layout/local.xml to the to prevent search engines (Google, Bing, Yahoo, etc.) from needlessly indexing Magento catalog search results page(s) and advanced search results page(s)
Version 1.3.0
Last Update: Jan 03, 2018
1.3.0 - Jan 03, 2018
  • New Cross-linking functionality allows replacing the extended keywords with internal and external links to increase the store SEO value
Version 1.2.2
Last Update: Nov 09, 2017
1.2.2 - Nov 09, 2017
  • Fixed the problem with the installation via composer
1.2.1 - Oct 26, 2017
  • Minor fixes
1.2.0 - Oct 18, 2017
  • Adds the rel=next/prev tag to point Google where the next or the previous pages are
  • Adds Pager Number to meta title and description
Version 1.1.0
Last Update: Oct 06, 2017
1.1.0 - Oct 06, 2017
  • Magento 2.2 compatibility tested and confirmed
  • Unique Product URL features added

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