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Looking to increase in sales on Google Shopping? Complete all requirements and join the recently launched Google Automated Discounts Program with a 3-in-one Magento 2 solution from the official Google Channel Partner. Promptly persuade searchers to make a purchase with personalized discounts generated by smart algorithms.
Integrate your Magento with Google Merchant Center
Implement price change passing via URL
💎 Generate appropriate product feed to upload
💎 Set up conversion reporting with cart data
Display discounted prices on Shopping ads and your site’s product pages
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It is an AI-based feature released by Google that automatically calculates optimal prices taking into account multiple real-time signals (including market prices, seasonality trends, price elasticity, etc) and offers exclusive time-limited discounts to shoppers across Shopping ads and merchant’s websites.
🎯 The primary feature objective is to help merchants optimize their gross profit. Recent tests show that the use of automated discounts allows to improve gross profit from Google Shopping Ads by +43% on average.
Google Shopping
is a platform that allows users to search for, view, and compare products provided by merchants.
Google Merchant Center
is a backend tool that merchants use to upload and manage their product data and inventory, which they want to showcase and promote on Google Shopping.
Google Shopping ads
are paid advertisements that appear on Google when users search for products. The automated discounts will be shown exactly on Shopping ads to boost clicking and purchasing.
Experience Google’s game-changing feature
Stay ahead of the competition ー Become one of the first in the Magento market who try a brand new functionality and discover its benefits:
⚡
Save time on manually selecting optimal prices for products
💫
'Skim the cream' of user interest in tempting deals of a new format
🌟
Maximize ROAS by strengthening your promotion strategy
Google Automated Discounts: meet the requirements and win the market
You can join the Automated Discounts Program and start utilizing this functionality only if all requirements announced by Google are met. Let’s explore how our solution can help to fulfill them.
📌 Check out general participation rules
First of all, if you don't see the 'Automated Discounts' tab in your Merchant Center account, you need to enable it by filling in the requested information here. After enabling, you can view integration instructions, and in the future — launch automated discounts and monitor their performance in reports.
It is important to note that your account needs to have at least 1000 product clicks per week at merchant level to participate in the program.
When all the mentioned below requirements are met, it is necessary to submit a review request by clicking the button “Request verification” or contacting [email protected].
📌 Upload suitable merchant feed
According to Google’s documentation, the auto_pricing_min_price and cost_of_goods_sold attributes must be added in the merchant feed for products you are going to launch automated discounts.
The first attribute reports the minimum price below which you don’t want the discount to be applied. The second attribute indicates the cost of goods sold (COGS). The regular price provided in the feed is considered by Google as the maximum price.
You can easily include these 2 parameters in the feed by generating it with the help of the Amasty Product Feed extension.
Link to Google Merchant Center
With Google Automated Discounts for Magento 2, it’s easy to link your Magento store with your Google Merchant Center account by just inserting your unique Merchant Center ID.
📌 Configure conversion reporting
The next requirement involves setting up conversion reporting with cart data, enabling Google to track and optimize performance.
It relies on existing conversion tracking configured for your website. You can use Amasty Google Analytics 4 with GTM support extension to establish a connection with your Google Ads account and access to conversion data by specifying Google Conversion ID and Google Conversion Label.
Moreover, adding the cost_of_goods_sold attribute to the feed during the previous step makes accurate profit calculation possible.
📌 Ensure URL integration
After a user clicks ads with automated discounts, it is expected that the new prices also appear for products on the merchant websites. For this, merchant websites must properly accept and consume Google-provided URLs with JSON Web Tokens that contain data about discounted prices, expiration dates, merchant IDs, currency, etc.
This Magento 2 Discount extension allows your Magento store to decode and validate the information from such URLs and apply Google-recommended prices as new. The new prices will be available on your website only for specific users at least 60 min during their sessions and at least 48 hours after the users add items to the cart.
Unlock Google Automated Discounts
choose a solution according to your business needs*
* Please note that only the Premium version of the solution includes the needed features to fulfill all of Google's technical prerequisites for participation in the Automated Discounts Program. We recommend choosing the Standard or Pro versions only if you already have the Product Feed and Google Analytics with GTM support extensions from Amasty or exactly know how to complete feed and conversion reporting requirements on your side.
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