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Google Tag Manager (GTM) for Magento 2
- Support of dynamic remarketing
- Data layer with over 60+ data elements
- Compatibility with GDPR requirements
- Google Analytics Enhanced Ecommerce support
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Benefits of Google Tag Manager for Magento 2
Magento 2 Google Tag Manager (GTM) is a tool that allows you to simplify work with code snippets that gather information about user activity and send it to analytical software. GTM makes this process more user-friendly for non-technical store administrators. Moreover, Google Tag Manager helps you integrate Google AdWords and Google Analytics Enhanced Ecommerce with your website.
Google Analytics Enhanced Ecommerce and Magento 2 integration
Magento 2 Enhanced Ecommerce is a plugin for Google Universal Analytics that allows you to analyze more data about your customer behavior and make e-commerce specific reports. This tool helps you customize Google Analytics around your purchasing funnel. And Magento 2 Google Tag Manager can be used to produce Enhanced Ecommerce data and reports.
What’s the difference between Ecommerce and Enhanced Ecommerce?
The standard Magento 2 Google Analytics Ecommerce plugin tracks transactions only and is set up on the Thank You page. Magento 2 Google Analytics Enhanced Ecommerce gives more in-depth information about your customers’ behavior, like which products customers are viewing, adding to and removing from their carts, and on what checkout step they abandon this process.
Features for Magento 2 Google Tag Manager extension
Simplify GTM management process
With this Magento 2 Tag Manager extension, you can manage your tags without diving deep into the code. All the settings will be available right in your admin panel, so your managers can add, edit, and disable tags easily.
Google Analytics Enhanced Ecommerce support
This Magento 2 plugin will support Enhanced Ecommerce tracking, so you can track and analyze the following parameters:
- product impressions and clicks by position in the Category Page
- product impressions and clicks by position in the Search Result Page
- product impressions and clicks by position in the Related, Upsell, and Cross-sell section
- the number of times a product was added to the shopping cart and removed from it
- each step of the checkout process
- use of shipping and tax fees, coupons
- internal promotion impressions and clicks
- and other advanced and custom dimensions.
Support for dynamic remarketing
Our module will support dynamic remarketing. Thus, you can not only show your ads to users that have recently visited your website but also personalize it by including products and services they viewed. With the help of dynamic remarketing, you can increase conversions, decrease cart abandonment, and speed up the purchasing process.
Data layer with over 60+ data elements
Compatibility with GDPR requirements
For the correct work, Google Analytics stores cookies in users’ browsers. And if you have users from the EU, you need to make sure that your website and the way you store and process cookies meet the requirements of the EU Cookie Compliance Directive. Our module will include all the necessary tools to make your store GDPR compliant.
Compatibility with Google Customer Reviews and Facebook Pixel
Google Customer Reviews extension allows you to gather feedback from your customers automatically with the help of the survey snippet.
Facebook Pixel is an analytics tool that measures the effectiveness of your advertising on Facebook. It can also help you to run retargeting ads.
Please leave your email in the form to the right of the page if you want us to develop this module.
Are you looking to add specific functionality for this extension or want to acquire a reliable development partner altogether? With custom development services by Amasty, you will receive high quality and cost-effective solutions developed by Magento professionals according to industry’s best practices.
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