Explore our Special Offers March

Google Tag Manager (GTM) for Magento 2

Integrate your Magento 2 store with Google AdWords, Analytics Enhanced Ecommerce, and Facebook Pixel using the Google Tag Manager extension. Manage your tags right from the admin panel with no technical knowledge required.
  • Support of dynamic remarketing
  • Data layer with over 60+ data elements
  • Compatibility with GDPR requirements
  • Google Analytics Enhanced Ecommerce support
We check demand for this product

Want us to develop this extension? Leave your email, and we'll keep you updated on the status.

Benefits of Google Tag Manager for Magento 2

Magento 2 Google Tag Manager (GTM) is a tool that allows you to simplify work with code snippets that gather information about user activity and send it to analytical software. GTM makes this process more user-friendly for non-technical store administrators. Moreover, Google Tag Manager helps you integrate Google AdWords and Google Analytics Enhanced Ecommerce with your website.

Google Analytics Enhanced Ecommerce and Magento 2 integration

Magento 2 Enhanced Ecommerce is a plugin for Google Universal Analytics that allows you to analyze more data about your customer behavior and make e-commerce specific reports. This tool helps you customize Google Analytics around your purchasing funnel. And Magento 2 Google Tag Manager can be used to produce Enhanced Ecommerce data and reports.

What’s the difference between Ecommerce and Enhanced Ecommerce?

The standard Magento 2 Google Analytics Ecommerce plugin tracks transactions only and is set up on the Thank You page. Magento 2 Google Analytics Enhanced Ecommerce gives more in-depth information about your customers’ behavior, like which products customers are viewing, adding to and removing from their carts, and on what checkout step they abandon this process.

Features for Magento 2 Google Tag Manager extension

Simplify GTM management process

With this Magento 2 Tag Manager extension, you can manage your tags without diving deep into the code. All the settings will be available right in your admin panel, so your managers can add, edit, and disable tags easily. 

Google Analytics Enhanced Ecommerce support

This Magento 2 plugin will support Enhanced Ecommerce tracking, so you can track and analyze the following parameters:

  • product impressions and clicks by position in the Category Page
  • product impressions and clicks by position in the Search Result Page
  • product impressions and clicks by position in the Related, Upsell, and Cross-sell section
  • the number of times a product was added to the shopping cart and removed from it
  • each step of the checkout process
  • use of shipping and tax fees, coupons
  • internal promotion impressions and clicks
  • and other advanced and custom dimensions.

Support for dynamic remarketing

Our module will support dynamic remarketing. Thus, you can not only show your ads to users that have recently visited your website but also personalize it by including products and services they viewed. With the help of dynamic remarketing, you can increase conversions, decrease cart abandonment, and speed up the purchasing process.

Data layer with over 60+ data elements

Magento 2 GTM data layer is a JavaScript API that allows you to integrate any third-party Javascript with your Magento Store using Google Tag Manager. With this extension, you will be able to transform your GTM data and match it with specifications of 3rd-party services like Bing, Facebook, Snapchat, Pinterest without code editing.

Compatibility with GDPR requirements

For the correct work, Google Analytics stores cookies in users’ browsers. And if you have users from the EU, you need to make sure that your website and the way you store and process cookies meet the requirements of the EU Cookie Compliance Directive. Our module will include all the necessary tools to make your store GDPR compliant.

Compatibility with Google Customer Reviews and Facebook Pixel

Our extension will be fully compatible with Google Customer Reviews and Facebook Pixel solutions. 

Google Customer Reviews extension allows you to gather feedback from your customers automatically with the help of the survey snippet. 

Facebook Pixel is an analytics tool that measures the effectiveness of your advertising on Facebook. It can also help you to run retargeting ads. 

Please leave your email in the form to the right of the page if you want us to develop this module.

Adobe partner logo
Magento Marketplace logo
See 216+ verified reviews
1 Single points of sales
Trusted by Customers
Are Amasty extensions compatible with all themes and extensions by other vendors?
Amasty extensions work with all plugins we issued and with most 3rd-party plugins. If you come across a Magento 2 compatibility issue with any third-party module, we’ll definitely try to help you. If you face any technical issues, please create a ticket...
Will I get free support and updates?
Product updates for extensions purchased before Feb 1, 2022With the transition to product subscriptions, you will receive product updates for all extensions purchased before Feb 1, 2022 throughout the entire grace period — up to Aug 1, 2022. If you ...
Do you have the installation service?
Yes, you can use installation and configuration services that are available as the part of Pro and Premium add-ons for your product subscriptions.Please note that this installation service doesn’t include uninstallation. So, if you need to completely...
Can I request a free trial?
Amasty doesn’t provide any trials of Magento extensions. There's one exception: Amasty extensions are provided for testing or demo purposes to our official Platinum Partners as a part of the “access to Amasty extensions for testing purposes with Composer...
Can I test an Amasty extension on a staging site before transferring it to a live one?
Yes, you can install any Amasty extension on a test site and configure all the settings there before doing it on your live store.
How can I get a refund?
Amasty offers to its Customers a thirty (30) day money-back guarantee for the Software. In case the acquired extension didn’t meet your expectations, our support team is always ready to help you. Fees for support subscriptions and any services provided...
How can I receive a discount?
We are now working at a loyalty program for our customers that is supposed to bring even greater benefits in the long term. While it’s not out yet, you can look through these Special Offers. New discounts and specials are added every month. To stay ...
How to update a Magento 2 Amasty extension?
To update a Magento 2 extension by manual upload:1. log in to the customer account;2. navigate to the Products tab, scroll to the packages section, and click the Download link next to the extension that should be updated;3. Important: If some extension...
If I need additional features to be added to an Amasty extension, how can I ask for it?
To leave your feature request, log in to your customer account and open the Products tab. Then, scroll down to the bottom of the page, and leave your feature request in the following form: As soon as you send your request, it is considered by our ...
Magento 2 Amasty extensions installation
Each Amasty extension package is provided with the extension files, installation & setup guides, and a license agreement. Some extensions include import files examples as well. So how to install our Magento extension? What is the plugin...
How can I prolong support?
If you have an active support service subscription, it grants you access to support services for all products purchased before Feb,1 as long as your subscription is active. Alternatively, support services are only available as the part of a product ...
Can I change the EE extension to CE for free?
Usually, no, you can’t exchange modules. Please, contact our support managers and they’ll consider your case individually. → Learn more about our special offers
How can I get a discount to re-purchase plugins?
Usually, we don’t provide any discounts. But you can contact us, and we’ll consider your case individually. → Learn more about our special offers

Do you need specific features added so you can achieve your business goals?

Drop us a line and we'll customize this extension for you!

Ratings & Reviews

Be the first to review this product

© 2009-2023 Amasty. All Rights Reserved.