Google Analytics 4 with GTM Support for Magento 2

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Unlock the full potential of your Magento store with the seamless integration to Google Analytics 4. Get access to a variety of built-in events and extended performance reports. Use Magento 2 Google Analytics extension to gain valuable insights into every stage of customer journey and make informed business decisions.

  • Track product impressions & clicks
  • Observe shopping cart & checkout events
  • Discover promotions performance
  • Gain deeper insights with Custom Dimensions
  • Generate JSON file with a single click
  • Use Server-Side or Client-Side tracking
  • Track Google AdWords conversions and remarketing
  • Activate Dynamic Remarketing tracking
  • Enable Enhanced Conversion with user-provided data
  • Cookie Consent (GDPR) compliant, including Google Consent Mode V2
  • Hyvä-ready storefront and Hyvä Checkout ready

What benefits do you get for your store

Save time and effort
by automatically integrating your store with Google Analytics 4

💰

Grow conversion rates
with valuable insights provided by enhanced ecommerce analytics

Boost user experience
by better understanding your customers' behavior and preferences

Smoothly integrate your store with Google Analytics 4

In today's fast-paced world, efficient data measurement is essential for any e-commerce business. With our Magento 2 Google Analytics 4 extension, you can easily keep track and analyze all important data directly in your Google Analytics account. Monitor your transactions, adds-to-cart, impressions, refunds and overall user activity so you can make data-driven decisions when planning your next move!

Easily integrate your Magento store with Google Analytics 4

Easily connect your store to GA 4

The Magento 2 GTM offers easy integration of your ecommerce store with Google Analytics 4, saving you the hassle of manual setup. The extension allows for quick and simple configuration - just enable it from the backend and enter the GTM JS & non-JS codes. This automatically adds the Google Tag Manager code to all pages in your Magento 2 store, enabling site-wide tracking of user data.

Auto-generate JSON file

Flawlessly generate JSON file with a single click using Magento 2 GTM extension. This file contains all necessary tags, triggers, and variables for automatic ecommerce tracking events in Google Analytics 4. JSON file is generated based on your settings in Magento and can be imported into Google Tag Manager for seamless integration with your website.

Generate JSON file with a single click using Magento 2 GTM extension
Utilize Server-Side tagging with Magento 2 Google Analytics extension

Utilize Server-Side tagging

Gain control over the data being sent from the browser to your Google products (GTM). By implementing server-side tagging through the creation of a server container and setting up processing rules, you can effectively manage cookies on the server's side before transmitting the data to GTM, ensuring compliance with GDPR requirements and enhancing data privacy and protection. For more details about the way of enhanced Magento 2 ecommerce tracking, check out this user guide.

Monitor Google AdWords conversions and remarketing

Our Magento 2 Google Analytics extension allows you to gain valuable insights into the effectiveness of your campaigns and optimize them for better results with the Google AdWords Conversions tracking and Google AdWords Remarketing tracking. This functionality enables you to stay informed about the actions users take after clicking on your ads or visiting your website pages and maximize ROI through data-driven decisions.

Get full picture of customer journey with Magento 2 GA4

With our Magento Google Analytics plugin, you gain comprehensive insights into every stage of your customers' experience by tracking a variety of events. From the initial website visit to the final purchase, you'll be able to understand how customers interact with your store, which products or pages they show the most interest in, and what actions lead to conversions.

Get full picture of customer journey with Magento 2 GA4

Track product impressions & clicks

The Magento 2 GA4 extension enables you to effortlessly capture key product events, (such as view_item, select_item, view_item_list, search) on category and product pages of your online store. Leveraging this data will provide you with valuable insights into customers' behaviors and preferences, and help you make informed decisions on how to optimize your product pages for better conversion rates.

Gain deeper insights adding custom dimensions

Enhance your data tracking by adding custom dimensions, enabling you to capture more specific and detailed insights tailored to your business needs. With custom dimensions, you can track unique attributes and behaviors, providing a deeper understanding of your customers and their interactions. This flexibility allows for more refined analysis and better decision-making.

Observe shopping cart & checkout events

Monitor every interaction along your customers' path with Magento GA4 extension. Keep track of their shopping cart activities, from adding or removing products to viewing their cart and proceeding to checkout. Keep an eye on key checkout events such as begin_checkout, add_payment_info, add_shipping_info and purchase - to obtain an in-depth understanding of the entire buying process.

Discover promotions performance

With this Magento GA4 Ecommerce extension, you can analyze promotion events to gain a deeper understanding of how customers engage with your store promotions and determine which ones are the most effective. Use this information to optimize your marketing efforts by creating targeted and engaging campaigns that speak directly to your audience's interests and preferences.

Enable Promotion Tracking with GA4 for Magento 2 stores
Track brand-related events with GA4

Track performance by brands

Use Magento 2 Google Tag Manager extension to track customer interactions on your website through brand-related events. Explore the data related to brand-specific attributes such as product name, price, color, size, etc. Gain insights into which brands are most popular among your customers and which brand products are performing well.

FAQ

You also may use it with Magento 2.4 5. With Magento 2.4 5 ga4 you can smoothly enable comprehensive tracking of various aspects of customer interactions and product performance. It can monitor impressions and clicks on products, observe actions like adding items to the shopping cart and proceeding to checkout, keep track of customer account activities, evaluate the effectiveness of promotions, and generate JSON files effortlessly. It supports tracking both on the server and client sides, and integrates with Google AdWords for tracking conversions and remarketing efforts.

Magento 2 Google Analytics extension is an effective marketing tool to help store owners enable advanced e-commerce reports and send them to Google Analytics more easily.

Before starting to work with the extension you should connect your store with Amasty's Google Tag Manager and Google Analytics. You can do it by filling in the appropriate credentials in the following fields in the plugin's configurations. Magento 2 stores add Google Tag Manager script to facilitate further integration with the module.

If you want to setup GTM in your Magento 2 store, you need to: 

Create a GTM account and GTM container

Get your GTM Account ID and GTM Container ID

Get Google Analytics 4 Measurement ID

Get GTM install code snippet

Paste GTM code snippets and IDs in the Magento store

Create GTM tags

Submit GTM tags

Verify GTM tags work correctly

Read the complete guide for this extension here.

Create a configuration under the AEM> Tools > Cloud Services Configurations > Google Tag Manager. You need to enter container ID, which can be found in the Google Tag Manager interface. Use the configuration on your top-level content page.

With Magento 2 Google Tag Manager you can track the behavior of the customers coming onto your website by integrating the feature of GA4. Easily configure Google Tag Manager on your Magento 2 website with enhanced e-commerce using of Google Tag Manager on your Magento store.

Magento 2 GA4 data layer is a structured way of collecting and sending eCommerce events, user interactions, and conversion data from your Magento 2 store to Google Analytics 4 (GA4). By implementing the Magento 2 GA4 data layer, you can gain deeper insights into customer behavior, optimize marketing campaigns, and enhance the overall performance of your online store.

Magento Analytics Integration gives store owners accurate insights into customer behavior, sales performance, and marketing effectiveness. It helps you track detailed visitor interactions, monitor conversions, measure advertising effectiveness, and identify opportunities to improve user experience. With precise analytics data, store owners can optimize marketing strategies, boost conversion rates, and make informed, data-driven business decisions.

Magento 2 Google Analytics eCommerce tracking gives you comprehensive insights into user activity, conversions, and overall sales. By collecting these metrics, you can better understand customer behavior, optimize product pages, refine marketing campaigns, and ultimately boost your store’s revenue. This data-driven approach allows you to make informed decisions that enhance both the shopping experience and your bottom line.

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