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Lazy loading or on-demand loading is an optimization technique to defer offscreen objects’ loading (e.g. images) until they appear in the browser’s viewport.
It means when users open the page they have only first-screen content loaded, but the rest media files load only if users access them.
The Magento stores usually have large catalogs full of images that require a lot of time to be rendered. Therefore, the lazy load functionality is extremely useful in such cases to avoid customers’ leaving because of a long time waiting.
The standard functionality of the Google Page Speed Optimizer extension allows not only to enable lazy loading for images but also to choose the most suitable strategy from 4 available. The module makes it possible to preload images for the first screen and specify their exact quantity.
Moreover, you can flexibly adjust custom lazy load options for certain pages and pages’ categories if needed:
Rank higher on Google search
Ensure a fast and smooth
catalog browsing process
Decrease website bounce rate
TIP: You can quickly test your website using the PageSpeed Insights tool to know its score and get the report with the description of weak points of your website performance and suggestions on how to improve them.
Check out what main suggestions from the PageSpeed Insights audit report can be implemented with the features of the different Google Page Speed Optimizer versions. Choose the version which will provide you with all the needed options:
Performance metrics to improve with solution features | Free version | Pro version | Premium version |
Defer offscreen images | |||
Minify JavaScript/CSS/HTML | |||
Eliminate render-blocking resources | |||
Efficiently encode images | |||
Serve images in next-gen formats | |||
Avoid multiple pages redirect | |||
$0 | $199 | $599 |
NOTE: Free extensions include limited support, focusing only on assistance with configuration questions and fixing approved local bugs. For broader technical issues, you can additionally purchase a support subscription package.
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