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Product Labels for Magento 2

Highlight new arrivals, as well as special products and offers to immediately draw customers' attention and grow sales up to 55%. Automatically run several marketing campaigns at a time!

  • Design catchy labels with ready-made shapes
  • Show various labels to different customer groups
  • Use flexible conditions for the labels display
  • Edit labels and сheck them with the preview option
  • Show several labels on one product
  • Improve mobile shopping with PWA add-on
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Promote your products effectively

 💣 Problem

When first-time visitors come to an online store, they face a huge quantity of products. Sometimes it is rather difficult for them to find new arrivals, popular products, promotions, or other deals. As a result, shoppers can spend lots of time searching for the needed products and even leave a store without a purchase.


Magento 2 New Product Labels help store owners to effectively run marketing campaigns promoting new and featured products among a huge variety of others. Use engaging stickers to help customers faster find what they need or motivate more purchases drawing their attention to particular products.

What benefits do you get for your store


Prevent extra money and time expenses by running marketing campaigns automatically

Attract more customers with a variety of eye-catching product stickers


Boost sales revenue by motivating customers’ purchasing behavior

Check how our clients boost sales with product labels

Custom Product Labels for Magento 2 can be used for multiple purposes, and our clients take the best of the extension. To motivate customers for purchasing, they provide:


Appealing discounts

Free delivery is also the key to sell more.

Custom stock statuses

They are used to inform customers and improve their shopping experience.

Special offers

Draw customer attention with the 'Limited Edition' or 'New' stickers.

Extra sale labels and Magento 2 promotions

Promote products in multiple ways.

Draw customers' attention with catchy labels

Use free ready-made labels to promote products → Get Free labels

Design catchy badges in no time with ready-made shapes

Use ‘Text-only’ label format

Show product labels in the widget with popular and related products

Edit label options right on the grid to save time

Place Magento badges in any position on the product in a click


Make your labels work automatically

Show various labels to different customer groups

The easiest way to draw attention of different user segments is to use your catalog opportunities to the fullest. Our Product Labels tool is designed for this purpose.

Show Magento 2 product badges and tags with hot deals to general customers, with rewards program discounts to rewards program members and with bulk discounts to wholesalers only.


Automate promotions using labels with conditions

Once you set Magento stickers to be shown by any of the extension conditions, you can forget about them. Labels will be enabled and disabled automatically. For example, you can show labels 'Organic' for items with attribute 'Eco Collection', or label 'New' for just created items, and so on.

FREE labels to use with conditions →

Hasten users with 'if stock is higher lower than X' rule

Set maximal and minimal product stock to trigger the label display. This is the case when you can help users make a purchase decision faster by showing them products with low stock and such stickers as ‘Almost Sold Out’ or ‘Only {Stock} items left’.


Set price ranges to display labels

Set price range for labels to be shown and they will appear only on the products corresponding to this condition. All you need to do is to adjust the label price attribute via conditions tree according to your needs.

This way, you can use the Magento sticker extension to draw customers attention to low-priced products.

Configure time period for product stickers display

Set particular date intervals for labels to be displayed. They will stop displaying automatically as soon as the time period expires. Such an option is extremely helpful in sale season.
Besides, you can additionally strenghten promo campaigns by maximazing your SEO effectiveness with the Magento SEO solution.


Easily inform customers about your offers


Highlight new collections with ‘Is New’ condition

Display product stickers according to the date when products are created with 'Is New' condition section.

Highlight products with ‘On Sale’ condition

Set minimal discount amount or its percentage to trigger the label display and automatically highlight sales with Magento 2 labels.

Configure labels for out-of-stock products

If a product is out of stock show only ‘Out-of-stock label’. Hide all the other active labels for not to mislead customers.

 Increase mobile revenue with PWA-ready labels

Provide ultimate mobile shopping experience

As the mobile traffic is constantly growing, the optimization for any device becomes crucial.
With the PWA Product Labels add-on, store admins can adapt their stores to all screen resolutions without extra costs and improve your storefron layout to attract new target audience and drive more conversions.

Make your storefront extremely impressive

Due to the compatibility with Magento Venia, product stickers added by the extension are correctly displayed regardless of the device used. Moreover, as Venia theme is developed by Magento, it is highly responsive and user-friendly.


Keep in mind that you need to install PWA Studio before the add-on activation. Explore the details here.


More Features

  • Use Advanced Settings / CSS to make product stickers just perfect
  • Make configurable products even more visible with Magento 2 Color Swatches Pro extension
  • Use predefined variables to create specific Magento product tags
  • Display tooltips to make product badges more informative
  • Limit the number of labels to display on each product
  • Use API methods to save, delete, and retrieve labels
    by ID
  • Edit labels in bulk with mass actions
  • Automatically hide labels with zero value
  • Download a free ready-made labels pack in German

Choose your perfect product statuses management solution

We’ve created 3 packs of modules brought together to provide you with a specialized toolkit for effective product statuses management. Timely inform customers about any stock and price changes, run promotional campaigns based on product statuses, set limited-time offers with countdown timers, show products availability in particular stores, highlight products with catchy labels and many more! Explore this comparison table below to pick the solution most suitable for your business needs.

Key FeaturesProduct Availability Status Lite view demoProduct Availability Status Pro view demoProduct Availability Status Premium view demo
Display info about products availability
Add various statuses to products
Display quantity based stock statuses
Upload special icons for stock statuses
Show different statuses per store view
Create limited-time offers with timers
Attach countdown timers to product stock statuses
Design countdown timers with ready templates
Schedule countdown timers display
Enable pre-order of out of stock item
Display pre-order notes as a custom stock status
Add pre-order notes to product pages,orders, and transactional emails
Create custom pre-order buttons
Enable store pickup shipping method
Display multiple stores on the map
Show product availability in each store
Let buyers choose pickup date and time
Inform buyers about stock changes
Enable stock and price subscriptions
Notify admin about low stock, out of stock and new subscriptions
Monitor users behaviour with analytics dashboard
Highlight special offers with labels
Design catchy labels with ready shapes
Automate labels display with conditions
Download free ready-made pack of product labels

What are Magento 2 image labels?

Magento 2 image labels are the title of an image that is used as a tag to display on a website so people can understand what the image is (for example "Back View / Side View"). They are used to draw the attention of store visitors to sales and promotions

Note: Looking for an all-in-one shipping solution? Check our Shipping Suite that includes advanced shipping table rates, rules, and restrictions.

New product for your Magento 2

Looking for new tools and features to upgrade your store? Check out our most recent extension - Product Management Toolkit. Equip your Magento 2 with the most efficient extensions and maximize your revenue.

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Are Amasty extensions compatible with all themes and extensions by other vendors?
Amasty extensions work with all plugins we issued and with most 3rd-party plugins. If you come across a compatibility issue with any third-party module, we’ll definitely try to help you. If you face any technical issues, please create a ticket...
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Yes, once you buy any extension(s) by Amasty, you’ll get updates for the product(s).Also, you can activate a support subscription, so that all possible technical issues are handled by professionals.Magento support subscription plans:Monthly Annual -...
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Yes, we provide a professional installation service. You can purchase it when ordering an extension. If you buy more than 1 extension in one order, we can install all of them! If you need to configure plugins according to your business needs, you can...
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Amasty doesn’t provide any trials of Magento extensions. But we have a 60-day money-back guarantee. There's one exception: Amasty extensions are provided for testing or demo purposes to our official Platinum Partners as a part of the “access to Amasty...
Can I test an Amasty extension on a staging site before transferring it to a live one?
Yes, you can install any Amasty extension on a test site and configure all the settings there before doing it on your live store.
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Amasty provides a 60-day money-back guarantee. In case the acquired extension didn’t meet your expectations, our support team is always ready to help you.  To get a full or partial refund of your order, please create a ticket in our support...
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According to the rules of Amasty's Reward Program, you get $15 back to your reward points for every $100 spent. You can spend them to buy other extensions or services from our catalog. These Points are valid for 60 days from the purchase date. You ...
How to update a Magento 2 Amasty extension?
To update a Magento 2 extension by manual upload: 1. log in to the customer account; 2. navigate to the Products tab, scroll to thePackages section, andclick the Download link next to the extension that should be updated; 3. Important: If some extension...
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Magento 2 Amasty extensions installation
Each Amasty extension package is provided with the extension files, installation & setup guides, and a license agreement. Some extensions include import files examples as well. So how to install our Magento extension? What is the plugin...
How can I prolong support?
When you get any support subscription plan, it will be prolonged automatically. Also, you can cancel your subscription at any time. For this, go to your customer account and open the Subscriptions tab.
What should I do if my Reward Points have expired?
According to our reward program, the Reward Points are valid for 60 days starting from the moment they’re transferred to your account. But we always try to stay supportive, so you can create a ticket, and we’ll consider your case individually...
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What is the license policy? On how many websites can I use Amasty extensions?
Our license allows you to use a single extension license agreement on one Magento installation. If you run several domains on the same instance of Magento, you can use one extension license. However, if you run each website on a new installation...
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You can pay for our extensions in any convenient for you way as a full range of payment methods are supported. The most common means are credit card or PayPal. Security and fraud protection are guaranteed. If you need to pay for the order with a non...
How to inform customers about new products in Magento 2?
There are many means of notifying your users about new products. For example, if you want to attract more attention to your novelties, you can highlight them with catchy magento 2 image labels
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What feature your extension lacks?

You can always download the recent version free of charge from your account installing an upgrade is easy

See Magento (and other software) versions we support and guarantee their compatibility with our extensions

Version 2.1.2
Last Update: Jul 12, 2021
2.1.2 - Jul 12, 2021
  • Fix we corrected the extension upgrade process
2.1.1 - Jul 09, 2021
  • Fix we resolved the issue with showing “Save Percent” label on category pages
  • Fix we fixed the style issues with showing label on mobile devices
  • Fix we solved the problem with the custom CSS field overwritten after saving
2.1.0 - Apr 19, 2021
  • New now you can modify tooltip text with html
  • Improvement we implemented the performance enhancement for extension’s interaction with composite products
  • Compatibility now labels are displayed on Magento Recently Viewed widget
Version 2.0.0
Last Update: Mar 23, 2021
2.0.0 - Mar 23, 2021
  • New we moved the label editor interface from deprecated Grid Block to Magento UI components. With the editor UI update, custom conditions have been transferred to the conditions tree except for price conditions. Custom price conditions have been deprecated. You can set price ranges using the default price attribute via the conditions tree
  • New now the extension comes with functionality to display label tooltips. You can make your product labels even more informative
  • New we introduced a product preview option so that you can check products label will apply to
  • New now you can hide labels that contain text with variables that are not specified or equal to zero
  • New we added the option to filter the product labels grid
  • Compatibility we added compatibility with the Amasty Improved Sorting extension. Now you can create labels based on Amasty Improved Sorting bestsellers data
  • Compatibility we improved label rendering in the Amasty Advanced Search extension search pop-up
  • Fix we resolved the issue with rendering Text Only labels
Version 1.13.5
Last Update: Feb 10, 2021
1.13.5 - Feb 10, 2021
  • Improvement we have accelerated the retrieval of label data from the index
  • Fix we corrected the label positioning in case the image hasn’t rendered yet
1.13.4 - Oct 27, 2020
  • Fix we corrected the configuration of Default Out of Stock Label on a Store View scope level
1.13.3 - Sep 09, 2020
  • Improvement now MFTF tests consider the differences between approaches in Magento 2.3.5+ and Magento 2.4.0+ and are provided in separate packages via composer 'suggest'
1.13.2 - Aug 17, 2020
  • Improvement now labels are not displayed on the lightbox to prevent distraction from product images viewing and overlapping of the lightbox controls
  • Compatibility now the extension is compatible with Magento 2.4
  • Compatibility we enhanced the compatibility with Jet Theme
  • Fix we resolved the label duplication in case of preselected swatches on category pages
  • Fix we fixed the ignoring of label priority on category listing pages if several labels are allowed to be displayed on the same place
1.13.1 - May 20, 2020
  • Improvement we implemented slight enhancements of labels' prioritization
  • Fix we resolved the issue with missing settings for multistore configuration
1.13.0 - Apr 20, 2020
  • New we covered the main plugin's features with MFTF tests. It will help to improve quality and stability of our extension
Version 1.12.3
Last Update: Mar 27, 2020
1.12.3 - Mar 27, 2020
  • Fix we resolved issue with showing Product Labels in Internet Explorer
1.12.2 - Mar 17, 2020
  • Improvement we rechecked and established correct dependency on jQuery UI library
1.12.1 - Mar 11, 2020
  • Compatibility compatibility with Content Staging feature was enhanced
  • Fix we resolved the issue with date ranges saving on different interface locales
1.12.0 - Feb 28, 2020
  • New GraphQL read compatibility was added
Version 1.11.7
Last Update: Feb 19, 2020
1.11.7 - Feb 19, 2020
  • Improvement we improved extension's performance on indexation and category page rendering
1.11.6 - Nov 12, 2019
  • Fix we fixed issue with disabled labels
  • Fix we resolved issue with stock variable
1.11.5 - Oct 02, 2019
  • Improvement we profiled our code and increased performance on product and category pages
1.11.4 - Sep 09, 2019
  • Improvement performance enhancement for product labels displaying was made
1.11.3 - Aug 12, 2019
  • Fix issue with "Is New" condition was resolved
1.11.2 - Jul 05, 2019
  • Fix issue with incorrect Product Labels' display on screen rotation was fixed
1.11.1 - Jun 10, 2019
  • Fix the issue with duplicating Product Label on category page was resolved
1.11.0 - Jun 07, 2019
  • Improvement code was refactored according to Magento Standards
  • Improvement extension was covered by unit tests
Version 1.10.6
Last Update: Apr 23, 2019
1.10.6 - Apr 23, 2019
  • New the ability to apply Product Labels on Catalog Widget was added
1.10.5 - Mar 04, 2019
  • Compatibility the compatibility with 3rd party custom themes was enhanced
1.10.4 - Jan 29, 2019
  • Compatibility compatibility with Magento 2.1 was improved
1.10.3 - Jan 15, 2019
  • Fix an issue with configurable and grouped products label was resolved
  • Fix an issue with 'stock is lower' condition is resolved
  • Fix an issue with Price Range conditions was resolved
  • Fix a minor issues with indexation were resolved
1.10.2 - Dec 19, 2018
  • Fix the problem with saving product label was resolved
1.10.1 - Dec 18, 2018
  • Compatibility the compatibility with Magento 2.2.7 Enterprise Edition (PHP 7.1.24) and Magento 2.1.16 Enterprise Edition (PHP 5.6.38 was improved
  • Fix an issue with reindex and Varnish Cache was resolved
  • Fix the warning error when reindexing label if 'Is on sale' is set to yes and 'Use Special price only' is set to 'No' was resolved
  • Fix an issue with configurable products label with color swatches was resolved
1.10.0 - Nov 22, 2018
  • New ability to utilize Magento web API functionality was added. Allows to save label, get or delete label by Id and get list of all labels
  • Compatibility compatibility with Magento 2.1.0 was improved
Version 1.9.2
Last Update: Nov 06, 2018
1.9.2 - Nov 06, 2018
  • Fix an issue with special price label was resolved
1.9.1 - Oct 30, 2018
  • Fix the problem with SAVE_AMOUNT label was resolved
1.9.0 - Oct 29, 2018
  • New allows to show several labels on the same place of the product image. Admin is able to set the margin between labels in px and select the labels alignment: vertical or horizontal
  • Improvement the labels indexing was enhanced . The 'Use Indexes for Better Performance' setting was removed from the configuration
Version 1.8.1
Last Update: Oct 16, 2018
1.8.1 - Oct 16, 2018
  • Compatibility compatibility with Magento 2.1.0 was improved
1.8.0 - Oct 15, 2018
  • New allows to limit max labels quantity on the product
  • New allows to edit label name, status and position right on the labels grid
  • Improvement the label position was added to the labels grid. The labels preview was enhanced
Version 1.7.0
Last Update: Oct 05, 2018
1.7.0 - Oct 05, 2018
  • New now it allows to change the product label upon the simple product selection for configurable products
  • New ability to show only 'Out of Stock' label and hide all other active labels once item is Out of Stock was added
  • New an option to set transparent label with colored border was added
  • New ability to duplicate label from the labels grid was added
  • Improvement the label configuration ui was enhanced. Text Only option was separated in the configuration
  • Compatibility compatibility with Amasty Color Swatches Pro extension was improved.
  • Fix the issue with cache blocks was resolved
Version 1.6.11
Last Update: Sep 14, 2018
1.6.11 - Sep 14, 2018
  • Improvement the display of product labels after re-index was enhanced
  • Fix the issue that allows arbitrary file deletion was fixed
  • Fix the design issue on the category page was resolved
1.6.10 - Aug 30, 2018
  • Fix the issue with the display of the multi-select attributes in the label text was fixed
1.6.9 - Aug 29, 2018
  • Compatibility the compatibility with Magento 2.1.x was improved
1.6.8 - Aug 21, 2018
  • New the information section was added. Now, you can see the version of the installed extension, available updates, the user guide link, conflicts and other useful information right on the module configuration page
1.6.7 - Aug 15, 2018
  • Fix the problem with the duplicated entry key during the reindex was resolved
1.6.6 - Aug 06, 2018
  • Fix the issue with the 'Update on save' indexation when creating a product was resolved
1.6.5 - Jul 25, 2018
  • Fix the issue with default magento zoom was resolved
1.6.4 - Jul 18, 2018
  • Fix the issue with indexer and setting update per store was resolved
1.6.3 - May 24, 2018
  • Improvement code style changes were made
  • Fix the issue with wrong date for special price was resolved
1.6.2 - May 02, 2018
  • Fix the issue when the regular price for configurable product not converted was resolved
1.6.1 - Apr 14, 2018
  • Fixed the issue with the label text scale for small product images
1.6.0 - Feb 19, 2018
  • New the indexer is added in order to improve the catalog products listing performance as well as a label preview performance in a backend
Version 1.5.2
Last Update: Jan 30, 2018
1.5.2 - Jan 30, 2018
  • Fixed the issue with displaying the product label when the attribute with 'select' type is used
1.5.1 - Jan 17, 2018
  • Fixed the issue with the label not applied correctly if there are more than one identical products on the same page
1.5.0 - Dec 05, 2017
  • Added the SVG image type compatibility
  • Fixed an issue with the label preview in backend
Version 1.4.4
Last Update: Nov 15, 2017
1.4.4 - Nov 15, 2017
  • Fixed the issue with the duplicated label image
1.4.3 - Nov 10, 2017
  • Added the validation to the stock range condition in the configuration to improve the UX
1.4.2 - Oct 30, 2017
  • Minor fixes
1.4.1 - Oct 24, 2017
  • Fix with path to system configuration
1.4.0 - Sep 20, 2017
  • Magento 2.2 compatibility introduced
  • Number of minor fixes
Version 1.3.0
Last Update: Aug 07, 2017
1.3.0 - Aug 07, 2017
  • New feature: show label for product within specific qty range
  • Stability improvements
Version 1.2.5
Last Update: Jul 11, 2017
1.2.5 - Jul 11, 2017
  • Date "From" and date "To" can be empty (null) in the database
  • Minor CSS fix
1.2.4 - May 03, 2017
  • Improvements for category page: better compatibility with custom themes and layouts
1.2.3 - Apr 29, 2017
  • Improvements for configurable products' price
1.2.2 - Mar 31, 2017
  • Improvement for font size being responsive
1.2.1 - Feb 15, 2017
  • Compatibility for IE11 and Edge 1.2.1 improved
1.2.0 - Feb 02, 2017
  • Performance optimization: cache added for labels block
Version 1.1.4
Last Update: Jan 13, 2017
1.1.4 - Jan 13, 2017
  • Fix for getting image path, which had lead to errors in some cases
1.1.3 - Jan 03, 2017
  • Improved compatibility with Magento image zoom
1.1.2 - Dec 02, 2016
  • A number of general improvements
1.1.0 - Nov 17, 2016
  • New back-end interface and usability updates
  • Live Preview of the labels in the backend
  • New label types allow admin to choose different shapes and color of the label
  • Fresh labels pack was added
  • Variables for the special price time and for the product stock
  • New condition 'Display if stock is lower than' for the Low Stock
  • Duplicate label and Change Status mass action are available
  • Possibility to add text without images as label
Version 1.0.1
Last Update: Sep 21, 2016
1.0.1 - Sep 21, 2016
  • Minor style improvements

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