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Product Labels for Magento 2

Highlight new arrivals, as well as special products and offers to immediately draw customers' attention and grow sales up to 55%. Automatically run several marketing campaigns at a time!

magento 2 data migration
  1. Design catchy labels with ready-made shapes
  2. Show various labels to different customer groups
  3. Use flexible conditions for the labels display
  4. Edit labels and сheck them with the preview option
  5. Show several labels on one product
  6. Improve mobile shopping with PWA add-on
Explore Demo
User Guide
Get a bundle with 2 additional extensions and save up to 10%
60 Days Money Back
Free Lifetime Updates
90 Days Free Support



When first-time visitors come to an online store, they face a huge quantity of products. That’s difficult for them to find new arrivals, popular products, promotions, or other deals. As a result, shoppers spend lots of time on searching right products and purchase decisions.


Magento 2 Product Labels help store owners effectively run marketing campaigns to promote new and featured products among a huge variety of others. Visitors will easily find necessary products and quickly make a purchasing decision what helps store owners boost sales revenue by motivating customers for purchasing.

What benefits do you get for your store

Prevent extra money and time expenses by running marketing campaigns automatically

Increase customer traffic flow with eye-catching product labels

Boost sales revenue by motivating customers’ purchasing behavior


Custom Product Labels for Magento 2 can be used for multiple purposes, and our clients take the best of the extension. To motivate customers for purchasing, they provide:


Appealing discounts

Free delivery is also the key to sell more.

Custom stock statuses

They are used to inform customers and improve their shopping experience.

Special offers

Draw customer attention with the 'Limited Edition' or 'New' labels.

Extra sales and promotions

Promote products in multiple ways.


Use free ready-made labels to promote products  Free labels

Design catchy labels in no time with ready-made shapes

Use ‘Text-only’ label format

Show product labels in the widget with popular and related products

Edit label options right on the grid to save time

Place Magento badges in any position on the product in a click



Show various labels to different customer groups
The easiest way to draw attention of different user segments is to use your catalog opportunities to the fullest. Our Product Labels tool is designed for this purpose.

Show Magento 2 product badges with hot deals to general customers, with rewards program discounts to rewards program members and with bulk discounts to wholesalers only.
Automate promotions using labels with conditions
Once you set Magento stickers to be shown by any of the 31 conditions, you can forget about them. Labels will be enabled and disabled automatically. For example, you can show labels 'Organic' for items with attribute 'Eco Collection'.

FREE labels to use with conditions →

Hasten users with 'if stock is higher lower than X' rule
Set maximal and minimal product stock to trigger the label display. This is the case when you can help users make a purchase decision faster by showing them products with low stock and such labels as ‘Almost Sold Out’ or ‘Only {Stock} items left’.
Set price range to display labels
Set price range for labels to be shown and they will appear only on the products corresponding to this condition. You can also choose which price type to use: base price, special price, final price, etc. Thus, you can use the Magento sticker extension to promote low-priced products.

Configure time period for product labels display
Set particular date and time intervals for labels to be displayed. The labels will stop displaying automatically as soon as the time period expires. Such an option is extremely helpful in sale season. Besides, you can additionally strenghten promo campaigns by maximazing your SEO effectiveness with the magento seo solution.
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Highlight new collections with ‘Is New’ condition

Display labels according to the date when products are created with 'Is New' condition section.

Highlight products with ‘On Sale’ condition

Set minimal discount amount or its percentage to trigger the label display and automatically highlight sales.

Configure labels for out-of-stock products

If a product is out of stock show only ‘Out-of-stock label’. Hide all the other active labels for not to mislead customers.

Increase mobile revenue with PWA-ready labels

Provide ultimate mobile shopping experience

As the mobile traffic is constantly growing, the optimization for any device becomes crucial.
With the PWA Product Labels add-on, store admins can adapt their stores to all screen resolutions without extra costs and improve your storefron layout to attract new target audience and drive more conversions.

Make your storefront extremely impressive

Due to the compatibility with Magento Venia, product labels added by the extension are correctly displayed regardless of the device used. Moreover, as Venia theme is developed by Magento, it is highly responsive and user-friendly.

NOTE: Keep in mind that you need to install PWA Studio before the add-on activation. Explore the details here.


  • Use Advanced Settings / CSS to make labels just perfect
  • Make configurable products even more visible with Magento 2 Color Swatches Pro extension
  • Use predefined variables to create specific labels
  • Limit the number of labels to display on each product
  • Use API methods to save, delete, and retrieve labels
    by ID
  • Edit labels in bulk with mass actions

How to print shipping labels in Magento 2?

  • Go to Sales > Shipments;
  • find the needed order from the list and open it;
  • scroll down to the Shipping and Tracking Information section and click Print Shipping Label;
  • if the button is missing, click Create Shipping Label.

Note: Looking for an all-in-one shipping solution? Check our Shipping Suite that includes advanced shipping table rates, rules, and restrictions.

Product questions

How to inform customers about new products in Magento 2?

There are many means of notifying your users about new products. For example, if you want to attract more attention to your novelties, you can highlight them with catchy magento 2 image labels

Read the FULL answer
Reasons to choose

Other Features

  • 100% Open Source — Easy To Customize
  • Follows Magento Code Architecture
  • Separated HTML/CSS/JS
  • Simple installation via Composer
* The name "Magento" and the logo are the trademarks of Magento, Inc.
13 Reviews
Dec 27, 2019
Very easy to use
José Afonso
I've been using the extension for9 months already. The main task was to highlight products with special offers in the category listing.Customers bought more the products that we want to sale.It is very easy to use. Many customization labels, color, size, font, etc...I would recommend this extension to any store that wants to feature products in listings, to sale more what the stores wants to sale.
Sep 06, 2019
Simply the best
Amasty's Product labels is simply the best Magento Labels extension out there, we used the previous version for Magento 1 and we'll continue to use the new version for our Magento 2 site. The support given by Amasty to make this work perfectly in any site/template is second to none! Keep up the great work.
Tony also bought the following extension(s):
Jul 24, 2019
Recommend to anyone. Easy to use extension with a lot of different possiblities
B Brabander
SteigerbuisOnline, Owner
I've been using the extension for one year already. The main purpose was to have better visual presentation for promotions and extra product info. As for now we have less questions from customers, clean shop. Also it is easy to use, custom options. I can recommend to anyone. Easy to use extension with a lot of different possibilities.
Photo Amasty employee
Amasty answer
Jul 24, 2019
Natalya Chekanina / Head of Sales Team
Hi there! Thank you for your review! We would be happy to see you in our store again!
Jul 10, 2019
Very easy to use
David Segal
With this mod we can now easily show our product features to our customers. It’s very easy to use it, even technophobes like me have no difficulties. I would recommend this extension to anyone who wants to display product advantages to their customers.
Photo Amasty employee
Amasty answer
Jul 10, 2019
Natalya Chekanina / Head of Sales Team
Dear David, thank you for your review! We would be happy to see you in our store again!
Mar 01, 2018
There are many configurable products in my store, so a new indexing feature helps me a lot. Now labels on category pages and pages themselves load much faster.
Oct 24, 2017
Top-notch support!
All my support emails were answered very quickly. The tech team has solved even the problem that was not related to their extension at all. The extension works as expected. Great job!
Sep 15, 2017
It is very useful for promo campaigns
Great extension. User friendly interface with ability to set different conditions. A lot of cool labels out of box for free. It helps me to attract more visitors for my special deals and offers. It is very useful for promo campaigns and boosts conversion greatly.
Jul 21, 2017
Quick Support
Had some questions and minor design issues because of my custom theme. The support team has answered all my questions patiently and sorted all the problems! It took them 1 day. Amazing!
Jun 19, 2017
Great extension
Lots of ways to configure labels. No bugs encountered. I needed some help from support service and my problem was solved fast. Thank you!
Apr 04, 2017
Custom theme issues
We had problems with applying labels to the category page, contacted amasty support, they explained it was due to compatibility with our custom theme and helped to fix the problem. Now everything works fine, though it took us some time and efforts.
Mar 17, 2017
One of the best support I've ever experienced
I've used several Amasty extensions and their customer service has always been prompt and friendly. They have one of the best support I've ever experienced. The extensions simply work. Thank you very much.
Dec 22, 2016
Works like a charm
We've been running the extension for about 2 weeks and haven't noticed any issues. Everything works as promised.

And thanks for built-in label packs! They've made our product editing fast, as we don't have to design and upload our own pics.
Dec 13, 2016
Very good module
Lucas Santos
This module works well. It was the first module I used in my magento 2 installation and it worked very smoothly and was very simple to install. I recommend it.
Lucas Santos also bought the following extension(s):

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Magento 2.2, 2.3, 2.4

You can always download the recent version free of charge from your account

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My Downloads
Version 1.13.3
Last Update: Sep 09, 2020
1.13.3 - Sep 09, 2020:
  • Improvement now MFTF tests consider the differences between approaches in Magento 2.3.5+ and Magento 2.4.0+ and are provided in separate packages via composer 'suggest'
1.13.2 - Aug 17, 2020:
  • Improvement now labels are not displayed on the lightbox to prevent distraction from product images viewing and overlapping of the lightbox controls
  • Compatibility now the extension is compatible with Magento 2.4
  • Compatibility we enhanced the compatibility with Jet Theme
  • Fix we resolved the label duplication in case of preselected swatches on category pages
  • Fix we fixed the ignoring of label priority on category listing pages if several labels are allowed to be displayed on the same place
1.13.1 - May 20, 2020:
  • Improvement we implemented slight enhancements of labels' prioritization
  • Fix we resolved the issue with missing settings for multistore configuration
1.13.0 - Apr 20, 2020:
  • New we covered the main plugin's features with MFTF tests. It will help to improve quality and stability of our extension
See previous updates
Version 1.12.3
Last Update: Mar 27, 2020
1.12.3 - Mar 27, 2020:
  • Fix we resolved issue with showing Product Labels in Internet Explorer
1.12.2 - Mar 17, 2020:
  • Improvement we rechecked and established correct dependency on jQuery UI library
1.12.1 - Mar 11, 2020:
  • Compatibility compatibility with Content Staging feature was enhanced
  • Fix we resolved the issue with date ranges saving on different interface locales
1.12.0 - Feb 28, 2020:
  • New GraphQL read compatibility was added
Version 1.11.7
Last Update: Feb 19, 2020
1.11.7 - Feb 19, 2020:
  • Improvement we improved extension's performance on indexation and category page rendering
1.11.6 - Nov 12, 2019:
  • Fix we fixed issue with disabled labels
  • Fix we resolved issue with stock variable
1.11.5 - Oct 02, 2019:
  • Improvement we profiled our code and increased performance on product and category pages
1.11.4 - Sep 09, 2019:
  • Improvement performance enhancement for product labels displaying was made
1.11.3 - Aug 12, 2019:
  • Fix issue with "Is New" condition was resolved
1.11.2 - Jul 05, 2019:
  • Fix issue with incorrect Product Labels' display on screen rotation was fixed
1.11.1 - Jun 10, 2019:
  • Fix the issue with duplicating Product Label on category page was resolved
1.11.0 - Jun 07, 2019:
  • Improvement code was refactored according to Magento Standards
  • Improvement extension was covered by unit tests
Version 1.10.6
Last Update: Apr 23, 2019
1.10.6 - Apr 23, 2019:
  • New the ability to apply Product Labels on Catalog Widget was added
1.10.5 - Mar 04, 2019:
  • Compatibility the compatibility with 3rd party custom themes was enhanced
1.10.4 - Jan 29, 2019:
  • Compatibility compatibility with Magento 2.1 was improved
1.10.3 - Jan 15, 2019:
  • Fix an issue with configurable and grouped products label was resolved
  • Fix an issue with 'stock is lower' condition is resolved
  • Fix an issue with Price Range conditions was resolved
  • Fix a minor issues with indexation were resolved
1.10.2 - Dec 19, 2018:
  • Fix the problem with saving product label was resolved
1.10.1 - Dec 18, 2018:
  • Compatibility the compatibility with Magento 2.2.7 Enterprise Edition (PHP 7.1.24) and Magento 2.1.16 Enterprise Edition (PHP 5.6.38 was improved
  • Fix an issue with reindex and Varnish Cache was resolved
  • Fix the warning error when reindexing label if 'Is on sale' is set to yes and 'Use Special price only' is set to 'No' was resolved
  • Fix an issue with configurable products label with color swatches was resolved
1.10.0 - Nov 22, 2018:
  • New ability to utilize Magento web API functionality was added. Allows to save label, get or delete label by Id and get list of all labels
  • Compatibility compatibility with Magento 2.1.0 was improved
Version 1.9.2
Last Update: Nov 06, 2018
1.9.2 - Nov 06, 2018:
  • Fix an issue with special price label was resolved
1.9.1 - Oct 30, 2018:
  • Fix the problem with SAVE_AMOUNT label was resolved
1.9.0 - Oct 29, 2018:
  • New allows to show several labels on the same place of the product image. Admin is able to set the margin between labels in px and select the labels alignment: vertical or horizontal
  • Improvement the labels indexing was enhanced . The 'Use Indexes for Better Performance' setting was removed from the configuration
Version 1.8.1
Last Update: Oct 16, 2018
1.8.1 - Oct 16, 2018:
  • Compatibility compatibility with Magento 2.1.0 was improved
1.8.0 - Oct 15, 2018:
  • New allows to limit max labels quantity on the product
  • New allows to edit label name, status and position right on the labels grid
  • Improvement the label position was added to the labels grid. The labels preview was enhanced
Version 1.7.0
Last Update: Oct 05, 2018
1.7.0 - Oct 05, 2018:
  • New now it allows to change the product label upon the simple product selection for configurable products
  • New ability to show only 'Out of Stock' label and hide all other active labels once item is Out of Stock was added
  • New an option to set transparent label with colored border was added
  • New ability to duplicate label from the labels grid was added
  • Improvement the label configuration ui was enhanced. Text Only option was separated in the configuration
  • Compatibility compatibility with Amasty Color Swatches Pro extension was improved.
  • Fix the issue with cache blocks was resolved
Version 1.6.11
Last Update: Sep 14, 2018
1.6.11 - Sep 14, 2018:
  • Improvement the display of product labels after re-index was enhanced
  • Fix the issue that allows arbitrary file deletion was fixed
  • Fix the design issue on the category page was resolved
1.6.10 - Aug 30, 2018:
  • Fix the issue with the display of the multi-select attributes in the label text was fixed
1.6.9 - Aug 29, 2018:
  • Compatibility the compatibility with Magento 2.1.x was improved
1.6.8 - Aug 21, 2018:
  • New the information section was added. Now, you can see the version of the installed extension, available updates, the user guide link, conflicts and other useful information right on the module configuration page
1.6.7 - Aug 15, 2018:
  • Fix the problem with the duplicated entry key during the reindex was resolved
1.6.6 - Aug 06, 2018:
  • Fix the issue with the 'Update on save' indexation when creating a product was resolved
1.6.5 - Jul 25, 2018:
  • Fix the issue with default magento zoom was resolved
1.6.4 - Jul 18, 2018:
  • Fix the issue with indexer and setting update per store was resolved
1.6.3 - May 24, 2018:
  • Improvement code style changes were made
  • Fix the issue with wrong date for special price was resolved
1.6.2 - May 02, 2018:
  • Fix the issue when the regular price for configurable product not converted was resolved
1.6.1 - Apr 14, 2018:
  • Fixed the issue with the label text scale for small product images
1.6.0 - Feb 19, 2018:
  • New the indexer is added in order to improve the catalog products listing performance as well as a label preview performance in a backend
Version 1.5.2
Last Update: Jan 30, 2018
1.5.2 - Jan 30, 2018:
  • Fixed the issue with displaying the product label when the attribute with 'select' type is used
1.5.1 - Jan 17, 2018:
  • Fixed the issue with the label not applied correctly if there are more than one identical products on the same page
1.5.0 - Dec 05, 2017:
  • Added the SVG image type compatibility
  • Fixed an issue with the label preview in backend
Version 1.4.4
Last Update: Nov 15, 2017
1.4.4 - Nov 15, 2017:
  • Fixed the issue with the duplicated label image
1.4.3 - Nov 10, 2017:
  • Added the validation to the stock range condition in the configuration to improve the UX
1.4.2 - Oct 30, 2017:
  • Minor fixes
1.4.1 - Oct 24, 2017:
  • Fix with path to system configuration
1.4.0 - Sep 20, 2017:
  • Magento 2.2 compatibility introduced
  • Number of minor fixes
Version 1.3.0
Last Update: Aug 07, 2017
1.3.0 - Aug 07, 2017:
  • New feature: show label for product within specific qty range
  • Stability improvements
Version 1.2.5
Last Update: Jul 11, 2017
1.2.5 - Jul 11, 2017:
  • Date "From" and date "To" can be empty (null) in the database
  • Minor CSS fix
1.2.4 - May 03, 2017:
  • Improvements for category page: better compatibility with custom themes and layouts
1.2.3 - Apr 29, 2017:
  • Improvements for configurable products' price
1.2.2 - Mar 31, 2017:
  • Improvement for font size being responsive
1.2.1 - Feb 15, 2017:
  • Compatibility for IE11 and Edge 1.2.1 improved
1.2.0 - Feb 02, 2017:
  • Performance optimization: cache added for labels block
Version 1.1.4
Last Update: Jan 13, 2017
1.1.4 - Jan 13, 2017:
  • Fix for getting image path, which had lead to errors in some cases
1.1.3 - Jan 03, 2017:
  • Improved compatibility with Magento image zoom
1.1.2 - Dec 02, 2016:
  • A number of general improvements
1.1.0 - Nov 17, 2016:
  • New back-end interface and usability updates
  • Live Preview of the labels in the backend
  • New label types allow admin to choose different shapes and color of the label
  • Fresh labels pack was added
  • Variables for the special price time and for the product stock
  • New condition 'Display if stock is lower than' for the Low Stock
  • Duplicate label and Change Status mass action are available
  • Possibility to add text without images as label
Version 1.0.1
Last Update: Sep 21, 2016
1.0.1 - Sep 21, 2016:
  • Minor style improvements
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