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Abandoned Cart Email for Magento 2

Augment sales revenue by the increased number of completed orders. Return lost revenue by automatically sending catchy reminders. Enhance customer loyalty by offering discount coupons.

  1. Apply one-step cart recovery
  2. Analyze email campaigns performance
  3. Set precise email targeting
  4. Manage flexible dispatch schedule
  5. Personalize email templates
  6. Use built-in discount coupon generator
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User Guide
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Every abandoned cart is a missed opportunity and lost revenue. According to the latest statistics, more than 70% of customers abandon their carts. It means that 3 out of 4 customers never return to finish their orders, which leads to great losses.


Magento 2 Abandoned Cart helps effectively turn lost purchases into completed orders by sending smart automated reminders with or without a discount coupon. Make customers complete their purchases and boost sales with one tool.

What benefits do you get for your store

Prevent the outflow of money by encouraging customers to finish purchases

Get rid of extra losses of money and time spent on customer acquisition

Effectively interact with current customers without additional campaigns


Magento 2 Abandoned Cart Email extension allows you to send automated triggered reminders to visitors who left your store without the purchasing. Just preselect email laoyut suitable for your business needs and motivate them to complete purchases.

display built in discount coupon abandoned cart email

Display a built-in discount coupon in an email

Show products in an email as a grid

Show products in an email as a list

Display configurable product options in an email



Due to this user-friendly tool, you’ll be able to effectively recover carts in a few minutes. Easily set custom configuration for Magento 2 abandoned cart reminder and interact with customers automatically.

1. Configure Rules for Your Email Campaign
Due to a high flexibility the module lets you set up rule conditions based on different parameters (e.g. conditions combination, product attribute combination, products subselection, and cart attributes).

  • Specify Store View
  • Add Customer Groups
  • Choose a Сancel Condition for Your Email Campaign
  • Target Your Email Campaign with Conditions
configure rulesemail campaign abandoned cart email
create custom email template template abandoned cart email
2. Create a Custom Email Template
Choose a ready-made template and customize it by adding store contact information and specific variables.

  • Add different template variables
  • Insert a coupon code with an expiration date
  • Edit a template content and styles
3. Set Up Your Email Schedule
Easily configure Magento Abandoned Cart settings and rules for your email dispatch. Just choose a delivery time and select a discount amount for your coupon.

  • Specify a time span for your email campaign
  • Send emails only to registered customers
  • Send the email copy to a specified address
  • Import an email blacklist
set up email schedule abandoned cart email
set up test email campaign abandoned cart email
4. Send Test Email Campaign
Set up your test email campaign to make sure that Magento 2 Abandoned Cart settings work correctly before starting a mass emails sending.

  • Configure a test email campaign for sending
  • Access a history of test email campaigns
  • Track test email campaigns by product, discount and data creation
Recover Abandoned Carts via
Exit Intent Popup
Retain customers and save sales using the synergy of abandoned cart emails and Magento 2 Exit Intent Popup. It is a powerful solution to reduce abandoned cart rate to the minimum. Try any of the proven practices or create your own ones to stop customers from abandoning:

  • Offer a discount or a special price
  • Provide downloadable items
  • Grant a coupon
  • Specify additional info
add exit intent popup to abandoned cart email


Analyze and wisely manage your Abandoned Cart Email campaigns with an accurate statistical data visualized on Abandoned Cart Reports. Maximize profits by constantly improving your campaigns based on the data gained.

statistics abandoned cart email

instagram feed for magento 2 extension

Email + Push Notifications = Users back to Cart

While emails could help in returning your customers to your website, Magento 2 Push Notifications can help you in returning customers to the cart. Get more from the synergy of Magento extensions!

Advanced Features for Successful Emails

  • Limit recovered carts in a current month per customer
  • Capture emails of guest visitors with AJAX to send follow-ups
  • Unsubscribe customers from future alerts
  • Moderate emails in the queue grid
  • Manage all existing cron tasks on a Cron Tasks List grid
  • Automatically remove sent emails from history to archive
  • Track and monitor email campaigns with Google Analytics
  • SMTP Support
  • GDPR Compliance

Prevent your emails from being rejected

Make sure your abandoned cart emails were conveyed and didn't get into spam with our Magento 2 SMTP extension.

Our experienced Magento certified support managers stand ready to assist you in configuring

Cron job and Google Analytics to take pleasure in working with the extension. We are ready to help and answer any questions regarding our products, services.
We optimized the performance to send emails in bulk without affecting your site speed, included files log, API and multilingual support, flexible scheduling and email automation, as well as debug mode to make sure everything is set up correctly.
Business expertise
Business expertise
The extension goes with a built-in spam rate checker for emails dispatch, ready-to-use copies and mobile templates. We always strive to supply customers with desired features. Thus, choosing this extension, you will regularly receive new updates.

Other Features

  • 100% Open Source — Easy To Customize
  • Follows Magento Code Architecture
  • Separated HTML/CSS/JS
  • Simple installation via Composer
* The name "Magento" and the logo are the trademarks of Magento, Inc.
8 Reviews
Feb 17, 2020
Сart abandonments reduced from 60% to 30%
Albero Group Srl, CMO
We use this module for about 2 years. Customer were abndoning their carts to much. After cart abandonments reduced from 60% to 30%. There was no problem with installation. I recommend this extension to anyone who wants to improve their conversion rate. The abandoned cart is the main thing to recoverand a system of this is the best existing.
Photo Amasty employee
Amasty answer
Feb 17, 2020
Natalya Chekanina / Head of Sales Team
Dear Giovanni! Thank you for choosing our extensions. I’m glad that you appreciate their quality. We would be happy to see you in our store again!
Dec 18, 2019
Easy to setup and customise
Hitesh Patel
BHMA Limited, IT Manager
I've been using the extension for 5 years already. The main task was to remind customers they have items in their basket, and whether we can help with anything. It definitely helps. Easy to setup and customise. I would recommend to any store that wants to try as best as possible to turn websites visits into conversions.
Photo Amasty employee
Amasty answer
Dec 20, 2019
Natalya Chekanina / Head of Sales Team
Dear Hitesh, thank you for your review! We would be happy to see you in our store again!
Jun 11, 2019
easy to use, affordable, flexible
Malwina Palinska
We’ve only used this extension for only 4 months, but we noticed a decrease on cart abandonment rate. Once we used support and they solved our issue. I totally recommend it to all web stores!
Photo Amasty employee
Amasty answer
Jun 13, 2019
Natalya Chekanina / Head of Sales Team
Dear Malwina, thank you for your review! We would be happy to see you in our store again!
Mar 26, 2019
Great solution for us
Tanvi Sheksharia
Mystere Paris, MD & Founder
Before implementing Abandoned Cart Email, We were not able to track conversion. It help us to increase conversion rate. Amasty Support is excellent. We get quick revert to our every support query.

Thanks for great solution and support. Amasty Support is excellent. We get quick revert to our every support query.
Photo Amasty employee
Amasty answer
Mar 26, 2019
Natalya Chekanina / Head of Sales Team
Dear Tanvi, thank you for your review! We would be happy to see you in our store again!
Nov 23, 2017
Works like a charm
First-rate functionality and timely support.The tech team helped me a lot with the installation. There are no conflicts with other extensions. It's worth purchasing.
Nov 02, 2017
Works fast and smoothly
The plugin does what is said. I use it with the Follow up plugin and send emails to each customers' group with conditions. However, the templates design could be a little multivarious though, it's really highly customizable.
Aug 17, 2017
that's the way to go
The module is crammed with this, that, and the other options but fun to use. I've installed it, customized the templates and...voila, started new email campaigns.
Nov 25, 2016
Nice one
Had it with another email extension by Amasty. It is fine and all the rules are working just properly. There was an issue with a coupon code, but the guys from support were brilliant as usual - we easily figured it out.

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Magento 2.1, 2.2, 2.3 (including 2.3.4)

You can always download the recent version free of charge from your account

Installing an upgrade is easy — check now

My Downloads
Version 1.9.11
Last Update: Mar 30, 2020
1.9.11 - Mar 30, 2020:
  • Compatibility now the module is compatibly with Vitrasan_MailCatcher
  • Compatibility now the module is compatibly with Mageplaza_Smtp
  • Fix we fixed product options displaying in email templates
  • Fix we fixed the issue with customer address validation
  • Fix we fixed the issue with sending test emails
  • Fix we fixed the issue with changing status when order was placed
1.9.10 - Feb 21, 2020:
  • Fix we fixed the issue with sending Copy of Abandoned Cart Emails
1.9.9 - Jan 29, 2020:
  • Improvement now the number of related, up sell and cross sell products limited for emails by settings
  • Compatibility with Magento 2.3.4 was tested and confirmed
1.9.8 - Jan 16, 2020:
  • Fix we solved the problem with sending test emails and displaying history page
1.9.7 - Dec 20, 2019:
  • Improvement we added a setting that allows you remove pub directory from image url
  • Fix we solved the problem with incorrect email sender on Magento 2.2.6
  • Fix we solved the problem with creating email template
  • Fix we solved the problem with pagination on grids
1.9.6 - Nov 06, 2019:
  • Fix we solved the problem with email sending on Magento 2.3.3
  • Fix we solved the problem with sending guest email template for registered customers
  • Fix we solved the problem with sender name in emails on Magento 2.3.x
  • Fix we resolved the problem with incorrect email sender for different store views
1.9.5 - Oct 09, 2019:
  • Fix the issue with empty Email subject was fixed
1.9.4 - Oct 08, 2019:
  • Fix the issue with sending Email to some cart abandoners was fixed
1.9.3 - Sep 24, 2019:
  • Fix we resolved the problem with creating a large number or rules
  • Fix we resolved the problem with js minification
  • Fix we resolved the problem with adding email to queue
  • Fix we resolved the problem with updating email queue
  • Fix we resolved the problem with usage limit from cart price rule for generated coupons
1.9.2 - Aug 12, 2019:
  • Fix the issue with sending test email was fixed
  • Fix the issue with getting product description for email was resolved
  • Fix the issue with wrong timezone after email queue updating was resolved
1.9.1 - Jul 29, 2019:
  • Improvement now charts are displaying correctly in IE11 browser
  • Fix the issue with displaying the schedule inside the rule was resolved
  • Fix the issue with 'Error filtering template: Warning:' in test messages was fixed
  • Fix the issue with empty emails after use 'MailChimp' module was resolved
1.9.0 - Jun 25, 2019:
  • New unit tests were added to the Geo IP Data module
  • Improvement the code of the Geo IP Data module was refactored
  • Improvement the general code was enhanced
  • Fix the issue with getting a second one Abandoned Cart email while Cancel Condition is 'Link from Email Clicked' was fixed
  • Fix the issue with displaying only parent images with 'showConfigurableImage=yes' in the Template Content was resolved
  • Fix the issue with displaying zero prices for all products while 'priceFormat=includeTax' was resolved
See previous updates
Version 1.8.2
Last Update: Apr 09, 2019
1.8.2 - Apr 09, 2019:
  • Improvement we improved the cron tasks management on a Cron Tasks List grid in backend
1.8.1 - Mar 28, 2019:
  • New the ability to manage all existing cron tasks on a Cron Tasks List grid in backend was added. Run cron tasks and generate their schedule by clicking the ‘Run Cron’ button. Also, delete tasks in bulk, use filtering and sorting options when it is needed.
1.8.0 - Feb 28, 2019:
  • New now you can get valuable insights on your cart abandonment rate and abandoned cart emails efficiency via reports.
  • Improvement now, in addition to scheduled time, you can see date and time when your abandoned cart email was actually sent.
Version 1.7.0
Last Update: Feb 18, 2019
1.7.0 - Feb 18, 2019:
  • New ability to add up-sell products to abandoned cart email templates was added.
  • New ability to add cross-sell products to abandoned cart email templates was added.
  • New ability to add cross-related products to abandoned cart email templates was added.
  • New ability to add wish-list products to abandoned cart email templates was added.
  • New now you can see the status of up to five recently launched cron-jobs.
  • Improvement clarifying hints and comments to certain fields were added.
  • Improvement session regeneration was improved.
Version 1.6.5
Last Update: Jan 24, 2019
1.6.5 - Jan 24, 2019:
  • Improvement module compatibility with 3rd party solutions was improved.
  • Improvement customer address validation was optimized.
1.6.4 - Nov 20, 2018:
  • Improvement the compatibility with Amasty SMTP and Amasty Special Promotions extensions was enhanced
1.6.3 - Nov 06, 2018:
  • Fix the issue with saving rule with empty coupon code was resolved
1.6.2 - Sep 26, 2018:
  • Fix the issue with the extension installation was resolved
1.6.1 - Aug 29, 2018:
  • Improvement optimized the code structure and improved the extension stability
  • Improvement new variables 'Discount', 'Abandonment Date With Time' and 'Abandonment Date' for email templates were
1.6.0 - Jul 30, 2018:
  • New the ability not to send email to customers not subscribed to the newsletter was added. Now the extension is fully GDPR compliant
Version 1.5.1
Last Update: Jul 07, 2018
1.5.1 - Jul 07, 2018:
  • Fix the issue with geoip data import was resolved
1.5.0 - Jun 14, 2018:
  • New the functionality to comply with the latest GDPR EU changes was added
  • New Information section is added. Now you can see the version of installed extension, available updates, User Guide link, conflicts and other useful data right on the module Configuration page.
Version 1.4.1
Last Update: Jun 07, 2018
1.4.1 - Jun 07, 2018:
  • Fix the issue with Customer Group and Store conditions was fixed.
1.4.0 - May 16, 2018:
  • New now the extension can re-send the previously sent coupon in subsequent emails instead of generating a new one for each email. Please look for 'Send the Same Coupon Again' checkbox on Schedule tab.
  • New introducing the 'Automatically remove sent emails from History' feature which is designed to clean up a log of sent emails and free some disk space.
Version 1.3.1
Last Update: Apr 20, 2018
1.3.1 - Apr 20, 2018:
  • Email headers now can be set on per-store level
1.3.0 - Apr 14, 2018:
  • New 'Reply to' headers added to email configuration.
Version 1.2.4
Last Update: Mar 30, 2018
1.2.4 - Mar 30, 2018:
  • Fixed an issue with special symbols in email subject
1.2.3 - Mar 20, 2018:
  • Fixed an issue with Subtotal not displaying in email under certain conditions
1.2.2 - Jan 05, 2018:
  • Product URL in emails was fixed
1.2.1 - Dec 22, 2017:
  • The logic of the email queue generation was improved.
  • The blacklist behavior was fixed.
  • The issue with backend design on Magento 2.2 was fixed.
1.2.0 - Oct 20, 2017:
  • New Different greetings for guest and registered customers
  • Magento 2.2 compatibility introduced
  • Email scheduling logic improved
Version 1.1.0
Last Update: Jul 27, 2017
1.1.0 - Jul 27, 2017:
  • It is now possible to output coupon expiration date in the email
Version 1.0.6
Last Update: Mar 03, 2017
1.0.6 - Mar 03, 2017:
  • Minor improvement for Google Analytics tracking
1.0.5 - Dec 07, 2016:
  • New cancel conditions based on stock availability
  • Multiple Cancel Conditions can be used now
  • Usability improvements
1.0.3 - Nov 04, 2016:
  • Optimizations for singe store mode
1.0.2 - Oct 07, 2016:
  • Code optimization
  • Fixed issue with single store mode
1.0.1 - Jul 07, 2016:
  • Include extra product attributes in rule validation process
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