Abandoned Cart Email for Magento 2

See available pricing options!

Increase the number of completed orders and return lost revenue by automatically sending catchy reminders. Offer discount coupons to motivate shoppers to complete their orders.

  • Recover abandoned carts in a few steps
  • Tailor campaigns with customizable email templates
  • Analyze campaigns performance with precise reporting
  • Schedule emails dispatch
  • Use the built-in discount coupon generator
  • Automatically embed UTM tags for further analysis
  • Hyva-compatible by default
  • ⏱Book a live demo
Add to Wish List
Product updates and support for 12 months

Updates and support prolongation - $95

more info

Pick a combo deal with 15% discount:

Save $104.55

Overcoming challenges with Amasty


Every abandoned cart is a missed opportunity and lost revenue. According to the latest statistics, 69.57% of shoppers abandon their carts. It means that 7 out of 10 customers never return to finish their orders, which leads to the $18 billion loss in sales for e-commerce brands every year.


Magento 2 Abandoned Cart Email extension helps effectively turn lost purchases into completed orders by sending automated reminders. Bring customers back with or without discount coupons, related products and highly-targeted offers.

What benefits do you get for your store


Prevent the outflow of money by recovering abandoned carts


Avoid additional expenses for bringing customers back


Gain loyalty with the customer-oriented offers

5 features that can save you lots of money:

Stylish email templates with customizable content

Fully-automated emails dispatch according to a schedule

The built-in discount coupon generator

Automatic UTM markups on a campaign or specific template levels

Dashboards to analyze the effectiveness

Make your abandoned cart emails remarkable

Abandoned Cart extension for Magento 2 allows you to trigger automated reminders to visitors who left your store without purchasing. Just preselect a notification layout suitable for your business strategy and motivate users to complete the purchases.

Return your sales in 5 steps

Magento 2 Abandoned Cart Email offers a step-by-step configuration model to make a campaign creation as simple as possible.

1. Set the main principles of the campaign

Start the configuration with the basic targeting and automatization options:

  • Limit rule application on a store view level
  • Target the campaign on specific customer groups
  • Define the conditions to trigger email sending
  • Stop emails sending upon a particular event

NEW: Now you can automatically cancel email triggering in case all products in a shopping cart were disabled.


2. Choose a template

Apply a ready-made template or create a custom one:

  • Add product details, e.g. description, price, SKU and customizable options
  • Generate a coupon code with an expiration date
  • Change the layout and design

3. Set up the schedule and discount rules

Choose the delivery date and time for your abandoned cart emails. Also, set the discount options:

  • Provide discount type and amount
  • Choose expiration date
  • Specify discount step and the maximum quantity to be applied
  • Use shopping cart rules

4. Configure Google Analytics integration

Automatically embed UTM tags into the links provided in emails to analyze the effectiveness of the campaign:

  • Configure UTM for the whole rule
  • Set different tags for each email to find out which template performs better

5. Send Test Campaign

Set up your test email campaign to make sure that Magento 2 Abandoned Cart settings work correctly before starting mass sending.

  • Configure a test email for sending
  • Access a history of test campaigns
  • Track test emails by product, discount and data creation

See how to configure a campaign in our video guide!

Make data-driven decisions by analyzing the effectiveness of campaigns

Abandoned Cart Email extension for Magento 2 collects all the data about campaign performance so that you could draw conclusions and find the most effective solution.

[PRO] Upgrade your email marketing approach

Returning abandoned carts is not all the solution can offer. Reconsider your marketing strategy and build a well-thought automatic emailing flow to strengthen customers’ engagement. The Pro version offers multiple tools to keep customers informed about each offer and prevent abandoning.

[PREMIUM] Ensure reliable and secure email dispatch

The Premium package focuses on the technical part of the solution and lets you deliver emails successfully.

Advanced features of Magento 2 Abandoned Cart reminder

  • Limit recovered carts in a current month per customer
  • Auto-login users when they follow the links in emails
  • NEW: Set a limit in days for the duration of the auto-login option
  • Moderate reminders in the queue grid
  • Manage all existing cron tasks on a Cron Tasks List grid
  • NEW: Restrict the number of abandoned products in emails
  • Automatically notify admins when a specific threshold for custom coupon generation is met
  • Automatically remove sent notifications from history to archive
  • Replace IP addresses for debug mode
  • SMTP Support
  • GDPR Compliance

Build an effective email marketing strategy

That perfectly suits your business model

Abandoned Cart

  1. $149

Abandoned Cart Email

  • Recover abandoned carts via emails
  • Create targeted campaigns based on various conditions
  • Use ready-made email templates or create custom ones
  • Schedule emails dispatch
  • Measure the effectiveness using detailed reports
  • Implement UTM tags for further analysis

Abandoned Cart Email Pro

  1. $399

Abandoned Cart Email included

  • Segment customers to target email campaigns
  • Create automatic rules for segmentation
  • Trigger follow up emails based on customer activity
  • Set the schedule and conditions for email dispatch
  • Use preconfigured templates for various occasions
  • NEW: Analyze follow up email effectiveness using statistics
  • Interact with customers in real-time using push notifications
  • Display notifications by schedule or events
  • Prevent cart abandoning via exit intent popup

Abandoned Cart Email Premium

  1. $499

Abandoned Cart Email Pro included

  • Deliver emails successfully using advanced SMTP configuration
  • Protect reputation with a secure connection
  • Use 12 reliable providers
  • Comply with Google standards using OAuth 2.0 protocol
  • Log all emails and track their statuses

What data is included into Magento 2 Abandoned Carts?

As described, Amasty Abandoned Cart Email has an analytical dashboard with detailed data about Cart Abandonment Rate and Email Efficiency. It includes the following metrics:

  • Abandonment Rate
  • Potential Revenue
  • Recovered Revenue
  • The number of Emails Sent
  • The number of Carts Restored
  • The number of Orders Placed
  • Email Efficiency

How to complete Abandoned Cart email settings in Magento 2?

  • Install and enable the Abandoned Cart Email extension.
  • Go to Marketing > Abandoned Cart Email > Campaigns > Create new campaign.
  • Enter the Name and Priority of the new campaign, select Cancel Condition.
  • Choose the needed Stores and Customer Groups.
  • Set up Conditions, if needed. Or skip this step and keep the campaign working all the time.
  • Configure the Schedule and UTM parameters.
  • Save the campaign.

→ Learn how to retain up to 10% of cart abandoners.

Frequently asked questions

The Abandoned Cart Email extension in Magento 2 allows shop owners to email customers automatically to reach them easily. The task of these emails is to remind customers of abandoned carts, help them return to the store to complete the purchase process, and increase conversion rates for the store.

Baymard Institute found out that the average cart abandonment rate is nearly 70%. However, visitors who haven't finished their purchase have a much higher conversion potential, too.

Whatever the costs may be — shipping, taxes and other service fees — they're a leading cause for cart abandonment. According to the 2021 study 'Reasons For Abandonment' by the Baymard Institute, an estimated 49% of respondents cited high extra costs as their primary reason for cart abandonment.

Adobe partner logo
Magento Marketplace logo
See 500+ verified reviews
1 Single points of sales
Trusted by Customers
Are Amasty extensions compatible with all themes and extensions by other vendors?
Amasty extensions work with all plugins we issued and with most 3rd-party plugins. If you come across a Magento 2 compatibility issue with any third-party module, we’ll definitely try to help you. If you face any technical issues, please create a ticket...
Will I get free support and updates?
Product updates for extensions purchased before Feb 1, 2022With the transition to product subscriptions, you will receive product updates for all extensions purchased before Feb 1, 2022 throughout the entire grace period — up to Aug 1, 2022. If you ...
Do you have the installation service?
Yes, you can use installation and configuration services that are available as the part of Pro and Premium add-ons for your product subscriptions.Please note that this installation service doesn’t include uninstallation. So, if you need to completely...
Can I request a free trial?
Amasty doesn’t provide any trials of Magento extensions. There's one exception: Amasty extensions are provided for testing or demo purposes to our official Platinum Partners as a part of the “access to Amasty extensions for testing purposes with Composer...
Can I test an Amasty extension on a staging site before transferring it to a live one?
Yes, you can install any Amasty extension on a test site and configure all the settings there before doing it on your live store.
How can I get a refund?
Amasty offers to its Customers a thirty (30) day money-back guarantee for the Software. In case the acquired extension didn’t meet your expectations, our support team is always ready to help you. Fees for support subscriptions and any services provided...
How can I receive a discount?
We are now working at a loyalty program for our customers that is supposed to bring even greater benefits in the long term. While it’s not out yet, you can look through these Special Offers. New discounts and specials are added every month. To stay ...
How to update a Magento 2 Amasty extension?
To update a Magento 2 extension by manual upload:1. log in to the customer account;2. navigate to the Products tab, scroll to the packages section, and click the Download link next to the extension that should be updated;3. Important: If some extension...
If I need additional features to be added to an Amasty extension, how can I ask for it?
To leave your feature request, log in to your customer account and open the Products tab. Then, scroll down to the bottom of the page, and leave your feature request in the following form: As soon as you send your request, it is considered by our ...
Magento 2 Amasty extensions installation
Each Amasty extension package is provided with the extension files, installation & setup guides, and a license agreement. Some extensions include import files examples as well. So how to install our Magento extension? What is the plugin...
How can I prolong support?
If you have an active support service subscription, it grants you access to support services for all products purchased before Feb,1 as long as your subscription is active. Alternatively, support services are only available as the part of a product ...
Can I change the EE extension to CE for free?
Usually, no, you can’t exchange modules. Please, contact our support managers and they’ll consider your case individually. → Learn more about our special offers
How can I get a discount to re-purchase plugins?
Usually, we don’t provide any discounts. But you can contact us, and we’ll consider your case individually. → Learn more about our special offers
What is the license policy? On how many websites can I use Amasty extensions?
Our license allows you to use a single extension license agreement on one Magento installation.If you run several domains on the same instance of Magento, you can use one extension license. However, if you run each website on a new installation of Magento...
How can I pay for Amasty extensions?
You can pay for our extensions in any convenient for you way as a full range of payment methods are supported. The most common means are credit card or PayPal. Security and fraud protection are guaranteed. If you need to pay for the order with a non...
Customer Reviews

Do you need specific features added so you can achieve your business goals?

Drop us a line and we'll customize this extension for you!

You can always download the recent version free of charge from your account installing an upgrade is easy

See Magento (and other software) versions we support and guarantee their compatibility with our extensions

Version 1.18.0
Last Update: Jun 17, 2024
1.18.0 - Jun 17, 2024
  • New we added the Amasty IP Database Update Service, which allows you to refresh the IP database and ensure it remains consistently current
Version 1.17.0
Last Update: Apr 01, 2024
1.17.0 - Apr 01, 2024
  • New we added an 'Auto Login Lifetime Period' for abandoned cart emails to enhance the security of automatic logins
  • Improvement we added the setting allowing to limit the number of abandoned cart products displayed in the email
  • Fix we fixed the tracking of the number of times abandoned cart emails are opened
  • Fix we replaced the Zend classes with the Laminas
  • Fix we fixed the issue related to adding abandoned carts to the mailing queue caused by time zone differences
Version 1.16.0
Last Update: Oct 02, 2023
1.16.0 - Oct 02, 2023
  • New now it is possible to customize Abandoned Cart coupons' names (Note: the compatibility is available as a part of an active product subscription or support subscription)
  • Improvement we added the possibility to set up Abandoned Cart coupons' expiry date format (Note: the compatibility is available as a part of an active product subscription or support subscription)
  • Fix we fixed the Discount and Total wrong calculation issue in the emails
  • Fix we corrected the 'Revenue' calculation in the reports
Version 1.15.1
Last Update: Feb 03, 2023
1.15.1 - Feb 03, 2023
  • Improvement we improved the Transactional Email setting dependencies to avoid mailing schedule configuration issues
  • Fix now invalid emails are blacklisted as they should
  • Fix the issue with a coupon applying when 'Coupon is Available Only for Email Recipient' is enabled was resolved
  • Fix we fixed the products quantity issue in the mini cart when the product was added via the Abandoned Cart email
Version 1.14.0
Last Update: Dec 06, 2022
1.14.0 - Dec 06, 2022
  • New now it is possible to display the products quantity left in the cart in the Abandoned Cart Emails
  • Improvement we improved the handling of the Abandoned Cart Emails Queue so now email addresses with spaces or invalid domains do not affect the mailing process
  • Fix now products with a Special Price are displayed in the emails correctly
  • Fix we solved the issue with the Bundle Products price in the Abandoned Cart Emails
  • Fix now product prices display according to the specified Customers Group in the emails
  • Fix the issue with sending emails when using 'Any product went out of stock' Cancel Condition and the multiple store was solved
  • Fix we fixed the problem with products displaying in the emails when table mode is being used
Version 1.13.5
Last Update: Jun 01, 2022
1.13.5 - Jun 01, 2022
  • New for all Amasty solutions, we have compiled separate packages, each of which includes a unique set of extensions. So that you can more easily find all available updates for your package in the Change Log tab, please find the menu on the left and choose the extension(s) included in the package. (A list of extensions included in a package can be found under the Description tab)
Version 1.0.1
Last Update: Apr 18, 2022
1.0.1 - Apr 18, 2022
  • Compatibility now the extension is compatible with Magento 2.4.4

Ratings & Reviews

98% of 100