Abandoned Cart Email for Magento 2

Increase the number of completed orders and return lost revenue by automatically sending catchy reminders. Offer discount coupons to motivate shoppers to complete their orders.

  • Recover abandoned carts in a few steps
  • Tailor campaigns with customizable email templates
  • Analyze campaigns performance with precise reporting
  • Schedule emails dispatch
  • Use the built-in discount coupon generator
  • Automatically embed UTM tags for further analysis
  • Create even more targeted campaigns with the Customer Segmentation compatibility
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Overcoming challenges with Amasty


Every abandoned cart is a missed opportunity and lost revenue. According to the latest statistics, 69.57% of shoppers abandon their carts. It means that 7 out of 10 customers never return to finish their orders, which leads to the $18 billion loss in sales for e-commerce brands every year.


Magento 2 Abandoned Cart Email extension helps effectively turn lost purchases into completed orders by sending automated reminders. Bring customers back with or without discount coupons, related products and highly-targeted offers.

What benefits do you get for your store


Prevent the outflow of money by recovering abandoned carts


Avoid additional expenses for bringing customers back


Gain loyalty with the customer-oriented offers

5 features that can save you lots of money:

Stylish email templates with customizable content

Fully-automated emails dispatch according to a schedule

The built-in discount coupon generator

Automatic UTM markups on a campaign or specific template levels

Dashboards to analyze the effectiveness

Make your abandoned cart emails remarkable

Abandoned Cart extension for Magento 2 allows you to trigger automated reminders to visitors who left your store without purchasing. Just preselect a notification layout suitable for your business strategy and motivate users to complete the purchases.

Return your sales in 5 steps

Magento 2 Abandoned Cart Email offers a step-by-step configuration model to make a campaign creation as simple as possible.

1. Set the main principles of the campaign

Start the configuration with the basic targeting and automatization options:

  • Limit rule application on a store view level
  • Target the campaign on specific customer groups
  • Define the conditions to trigger email sending
  • Stop emails sending upon a particular event

NEW: Now you can automatically cancel email triggering in case all products in a shopping cart were disabled.


2. Choose a template

Apply a ready-made template or create a custom one:

  • Add product details, e.g. description, price, SKU and customizable options
  • Generate a coupon code with an expiration date
  • Change the layout and design

3. Set up the schedule and discount rules

Choose the delivery date and time for your abandoned cart emails. Also, set the discount options:

  • Provide discount type and amount
  • Choose expiration date
  • Specify discount step and the maximum quantity to be applied
  • Use shopping cart rules

4. Configure Google Analytics integration

Automatically embed UTM tags into the links provided in emails to analyze the effectiveness of the campaign:

  • Configure UTM for the whole rule
  • Set different tags for each email to find out which template performs better

5. Send Test Campaign

Set up your test email campaign to make sure that Magento 2 Abandoned Cart settings work correctly before starting mass sending.

  • Configure a test email for sending
  • Access a history of test campaigns
  • Track test emails by product, discount and data creation

COMING SOON: Create unique templates with Email Builder

Customize your templates much faster using the email builder with the pre-configured variants and drag-and-drop option. Modify emails with the ready-to-use elements and a simple constructor.

Want this feature to be released faster? Let us know!

See how to configure a campaign in our video guide!

Make data-driven decisions by analyzing the effectiveness of campaigns

Abandoned Cart Email extension for Magento 2 collects all the data about campaign performance so that you could draw conclusions and find the most effective solution.

Advances features of Magento 2 Abandoned Cart reminder

  • Limit recovered carts in a current month per customer
  • Autologin users when they follow the links in emails
  • Moderate reminders in the queue grid
  • Manage all existing cron tasks on a Cron Tasks List grid
  • Automatically remove sent notifications from history to archive
  • Replace IP addresses for debug mode
  • SMTP Support
  • GDPR Compliance

Prevent cart abandonment via Exit Intent Popup

Retain customers and save sales using the synergy of abandoned cart emails and Magento 2 Exit Intent Popup. It is a powerful solution to reduce abandonment rate to the minimum. Try any of the proven practices or create your own ones to stop shoppers from leaving:

  • Offer a discount or a special price
  • Provide downloadable items
  • Grant a coupon
  • Specify additional info

Email + Push Notifications = Users back to Cart

While emails could help in returning your customers to your website, Magento 2 Push Notifications can help you in returning customers to the cart. Get more from the synergy of Magento extensions!


Prevent your emails from being rejected

Make sure your emails were conveyed and didn't get into spam with our Magento 2 SMTP extension.

What data is included into Magento 2 Abandoned Cart report?

As described, Amasty Abandoned Cart Email has an analytical dashboard with detailed data about Cart Abandonment Rate and Email Efficiency. It includes the following metrics:

  • Abandonment Rate
  • Potential Revenue
  • Recovered Revenue
  • The number of Emails Sent
  • The number of Carts Restored
  • The number of Orders Placed
  • Email Efficiency

How to complete Abandoned Cart email settings in Magento 2?

  • Install and enable the Abandoned Cart Email extension.
  • Go to Marketing > Abandoned Cart Email > Campaigns > Create new campaign.
  • Enter the Name and Priority of the new campaign, select Cancel Condition.
  • Choose the needed Stores and Customer Groups.
  • Set up Conditions, if needed. Or skip this step and keep the campaign working all the time.
  • Configure the Schedule and UTM parameters.
  • Save the campaign.

→ Learn how to retain up to 10% of cart abandoners.

How to use Magento 2 Abandoned Cart Email to turn lost purchases into completed orders?

Magento 2 Abandoned Cart extension allows you to send automated emails to customers who left the store without making a purchase and you can get it at a discount during our Triple Sale! From November 22 to November 30, buy extensions in our store and get up to 45% OFF automatically!

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Version 1.12.2
Last Update: Nov 24, 2021
1.12.2 - Nov 24, 2021
  • Improvement we improved the UI of Abandoned Cart Email general settings to make the module’s configuration more convenient
1.12.1 - Oct 14, 2021
  • New now the extension comes with the UTM Parameters settings for schedules, so you can configure different UTM tags for each email separately
  • New we developed a new setting to let you enable or disable automatic customers login from abandoned cart email
1.12.0 - Oct 05, 2021
  • New we added the functionality of custom email templates into сampaigns to let you create custom emails right on the campaign editing page
  • New now the extension comes with a new column on the History grid, so you can check customer phone numbers from the grid
  • Improvement now you can add product SKUs to abandoned cart emails
Version 1.11.0
Last Update: Jun 24, 2021
1.11.0 - Jun 24, 2021
  • New now the extension comes with product details in History grid, so you can check the name, SKU, price and quantity of products in the abandoned cart
  • New we added a new column for you to monitor the number of emails opened
  • Improvement we improved the UI of Abandoned Cart Email template for you to send more attractive emails to your customers
  • Improvement we added a new cancel condition to let you cancel campaigns when all products are disabled
Version 1.10.4
Last Update: May 26, 2021
1.10.4 - May 26, 2021
  • Fix we fixed the issue with images of simple products displayed in emails
  • Fix we resolved the problem with incorrect currency displayed in emails and Test Campaign grid
1.10.3 - May 07, 2021
  • Compatibility now the extension is compatible with Magento 2.3.7
1.10.2 - Feb 26, 2021
  • Fix we fixed the issue with the wrong checkout URL added to abandoned cart emails when more than one website is created
1.10.1 - Feb 17, 2021
  • Fix we fixed the issue with order placement when abandoned cart email was added to the queue
1.10.0 - Dec 08, 2020
  • Improvement we reviewed the code and implemented the code enhancements in order to better match the Magento architecture
Version 1.9.14
Last Update: Sep 25, 2020
1.9.14 - Sep 25, 2020
  • Fix we resolved the problem with incorrect utm markup
1.9.13 - Aug 12, 2020
  • Compatibility compatibility with Magento 2.4 was added
  • Fix we fixed the issue with the products that were not displayed in emails if ‘optionList=yes’ is specified in layout settings
  • Fix we resolved the problem with the incorrect output of price in emails with a valid template setting
1.9.12 - May 25, 2020
  • Improvement we improved code constructions for Magento Marketplace standards
1.9.11 - Mar 30, 2020
  • Compatibility now the module is compatibly with Vitrasan_MailCatcher
  • Compatibility now the module is compatibly with Mageplaza_Smtp
  • Fix we fixed product options displaying in email templates
  • Fix we fixed the issue with customer address validation
  • Fix we fixed the issue with sending test emails
  • Fix we fixed the issue with changing status when order was placed
1.9.10 - Feb 21, 2020
  • Fix we fixed the issue with sending Copy of Abandoned Cart Emails
1.9.9 - Jan 29, 2020
  • Improvement now the number of related, up sell and cross sell products limited for emails by settings
  • Compatibility with Magento 2.3.4 was tested and confirmed
1.9.8 - Jan 16, 2020
  • Fix we solved the problem with sending test emails and displaying history page
1.9.7 - Dec 20, 2019
  • Improvement we added a setting that allows you remove pub directory from image url
  • Fix we solved the problem with incorrect email sender on Magento 2.2.6
  • Fix we solved the problem with creating email template
  • Fix we solved the problem with pagination on grids
1.9.6 - Nov 06, 2019
  • Fix we solved the problem with email sending on Magento 2.3.3
  • Fix we solved the problem with sending guest email template for registered customers
  • Fix we solved the problem with sender name in emails on Magento 2.3.x
  • Fix we resolved the problem with incorrect email sender for different store views
1.9.5 - Oct 09, 2019
  • Fix the issue with empty Email subject was fixed
1.9.4 - Oct 08, 2019
  • Fix the issue with sending Email to some cart abandoners was fixed
1.9.3 - Sep 24, 2019
  • Fix we resolved the problem with creating a large number or rules
  • Fix we resolved the problem with js minification
  • Fix we resolved the problem with adding email to queue
  • Fix we resolved the problem with updating email queue
  • Fix we resolved the problem with usage limit from cart price rule for generated coupons
1.9.2 - Aug 12, 2019
  • Fix the issue with sending test email was fixed
  • Fix the issue with getting product description for email was resolved
  • Fix the issue with wrong timezone after email queue updating was resolved
1.9.1 - Jul 29, 2019
  • Improvement now charts are displaying correctly in IE11 browser
  • Fix the issue with displaying the schedule inside the rule was resolved
  • Fix the issue with 'Error filtering template: Warning:' in test messages was fixed
  • Fix the issue with empty emails after use 'MailChimp' module was resolved
1.9.0 - Jun 25, 2019
  • New unit tests were added to the Geo IP Data module
  • Improvement the code of the Geo IP Data module was refactored
  • Improvement the general code was enhanced
  • Fix the issue with getting a second one Abandoned Cart email while Cancel Condition is 'Link from Email Clicked' was fixed
  • Fix the issue with displaying only parent images with 'showConfigurableImage=yes' in the Template Content was resolved
  • Fix the issue with displaying zero prices for all products while 'priceFormat=includeTax' was resolved
Version 1.8.2
Last Update: Apr 09, 2019
1.8.2 - Apr 09, 2019
  • Improvement we improved the cron tasks management on a Cron Tasks List grid in backend
1.8.1 - Mar 28, 2019
  • New the ability to manage all existing cron tasks on a Cron Tasks List grid in backend was added. Run cron tasks and generate their schedule by clicking the ‘Run Cron’ button. Also, delete tasks in bulk, use filtering and sorting options when it is needed.
1.8.0 - Feb 28, 2019
  • New now you can get valuable insights on your cart abandonment rate and abandoned cart emails efficiency via reports.
  • Improvement now, in addition to scheduled time, you can see date and time when your abandoned cart email was actually sent.
Version 1.7.0
Last Update: Feb 18, 2019
1.7.0 - Feb 18, 2019
  • New ability to add up-sell products to abandoned cart email templates was added.
  • New ability to add cross-sell products to abandoned cart email templates was added.
  • New ability to add cross-related products to abandoned cart email templates was added.
  • New ability to add wish-list products to abandoned cart email templates was added.
  • New now you can see the status of up to five recently launched cron-jobs.
  • Improvement clarifying hints and comments to certain fields were added.
  • Improvement session regeneration was improved.
Version 1.6.5
Last Update: Jan 24, 2019
1.6.5 - Jan 24, 2019
  • Improvement module compatibility with 3rd party solutions was improved.
  • Improvement customer address validation was optimized.
1.6.4 - Nov 20, 2018
  • Improvement the compatibility with Amasty SMTP and Amasty Special Promotions extensions was enhanced
1.6.3 - Nov 06, 2018
  • Fix the issue with saving rule with empty coupon code was resolved
1.6.2 - Sep 26, 2018
  • Fix the issue with the extension installation was resolved
1.6.1 - Aug 29, 2018
  • Improvement optimized the code structure and improved the extension stability
  • Improvement new variables 'Discount', 'Abandonment Date With Time' and 'Abandonment Date' for email templates were
1.6.0 - Jul 30, 2018
  • New the ability not to send email to customers not subscribed to the newsletter was added. Now the extension is fully GDPR compliant
Version 1.5.1
Last Update: Jul 07, 2018
1.5.1 - Jul 07, 2018
  • Fix the issue with geoip data import was resolved
1.5.0 - Jun 14, 2018
  • New the functionality to comply with the latest GDPR EU changes was added
  • New Information section is added. Now you can see the version of installed extension, available updates, User Guide link, conflicts and other useful data right on the module Configuration page.
Version 1.4.1
Last Update: Jun 07, 2018
1.4.1 - Jun 07, 2018
  • Fix the issue with Customer Group and Store conditions was fixed.
1.4.0 - May 16, 2018
  • New now the extension can re-send the previously sent coupon in subsequent emails instead of generating a new one for each email. Please look for 'Send the Same Coupon Again' checkbox on Schedule tab.
  • New introducing the 'Automatically remove sent emails from History' feature which is designed to clean up a log of sent emails and free some disk space.
Version 1.3.1
Last Update: Apr 20, 2018
1.3.1 - Apr 20, 2018
  • Email headers now can be set on per-store level
1.3.0 - Apr 14, 2018
  • New 'Reply to' headers added to email configuration.
Version 1.2.4
Last Update: Mar 30, 2018
1.2.4 - Mar 30, 2018
  • Fixed an issue with special symbols in email subject
1.2.3 - Mar 20, 2018
  • Fixed an issue with Subtotal not displaying in email under certain conditions
1.2.2 - Jan 05, 2018
  • Product URL in emails was fixed
1.2.1 - Dec 22, 2017
  • The logic of the email queue generation was improved.
  • The blacklist behavior was fixed.
  • The issue with backend design on Magento 2.2 was fixed.
1.2.0 - Oct 20, 2017
  • New Different greetings for guest and registered customers
  • Magento 2.2 compatibility introduced
  • Email scheduling logic improved
Version 1.1.0
Last Update: Jul 27, 2017
1.1.0 - Jul 27, 2017
  • It is now possible to output coupon expiration date in the email
Version 1.0.6
Last Update: Mar 03, 2017
1.0.6 - Mar 03, 2017
  • Minor improvement for Google Analytics tracking
1.0.5 - Dec 07, 2016
  • New cancel conditions based on stock availability
  • Multiple Cancel Conditions can be used now
  • Usability improvements
1.0.3 - Nov 04, 2016
  • Optimizations for singe store mode
1.0.2 - Oct 07, 2016
  • Code optimization
  • Fixed issue with single store mode
1.0.1 - Jul 07, 2016
  • Include extra product attributes in rule validation process

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