Google introduces dozens of changes to search algorithms every day. To reach the top ranking position, you will need optimization tools for Magento 2 SEO that we’ve gathered on this page. We've designed these modules to make your work faster and automate the routine processes. So here are the most basic SEO principles that will be useful for each Magento 2 store:
- Stand out in search results. Organic search is still the main source of traffic that usually leads up to 40-50% of all visitors to your website. To get the highest CTR, you need to create an attractive rich snippet with a brand name, logo, product rating, price, and stock status. Also, your pages should have a clear meta title and description with keywords. We developed tools like Meta Tags Templates that can speed up and automate this process.
- Optimize URLs. Google bot prefers short unique URLs that include keywords. You need to make sure that you don’t have duplicate URLs and mark all the main pages as canonical. That will help Google bot index your website properly. Learn more about canonical URLs and how to use them from our blog post.
- Create a clear site structure. Site architecture can affect usability, rankings, and conversions. It should be easy to navigate through your store for users and for google bot. For this, you can create an HTML sitemap and place it on your frontend. That will help visitors to find the needed page quickly. Also, you need to create and submit an XML Google sitemap, so the bots can crawl your website and index each page.
If you’re serious about topping your website in Google, then our all-in-one SEO Toolkit is what you need. This Magento 2 SEO extension will help you automate all the processes described above.