Latest stats show that up to 70% of shoppers leave their cart abandoned and don’t complete the purchase. There are many reasons why it happens and most of them come from the inconvenient checkout process:
- 55% of shoppers said they left websites because of the too high extra fee cost. They didn’t expect to see extra costs. To overcome this issue and explain to your customers all the rules of any additional charges, use our Extra Fee extension.
- 26% of users mentioned that the checkout was too multi-step and complicated. By default, Magento 2 has a 2-step checkout. However, to make it almost checkoutless, try this One Step Checkout extension. It allows you to edit fields, create custom ones, change their orders, hide unnecessary fields and blocks, and make the checkout experience seamless. Also, this Magento 2 plugin includes a delivery-date functionality. 16% of users surveyed complain about too slow delivery, so you can let them choose the day and time when they want to get the product or offer VIP delivery for an extra cost. If you need to add more custom fields to gather additional info about your customers, add Order Attributes extension to the cart too.
- 21% of respondents mention that they will leave the website if they can’t see the total price upfront. To keep the cart notable, we offer you the AJAX shopping cart extension that shows the total price after every click on the add-to-cart button.
- 17% of shoppers left their cart abandoned because they don’t trust the site with credit card information. So to convince your customers of their data security, offer Stripe as a payment method. This system meets the latest international safety requirements, and you don't need to store customer data on your servers. Also, you can use additional tools to make your customers feel secure, for example, by using the Stripe logo.
But, probably, the most important thing in converting users that abandoned products in their carts is to timely remind them of this. With Abandoned Cart Email you can use custom templates, automate a precise dispatch schedule to minutes and analyze the effectiveness of the campaign with the built-in reports.