With e-commerce shopping making up 24% of total retail sales, there’s never been a better time to start selling products online. However, 90% of e-commerce businesses fail within the first 120 days, often due to poor product selection. Choosing the best product to sell online can help your store stand out, attract customers, and achieve long-term success.
In this guide, we’ll cover 10 of the most profitable products to sell online, including how to find the right product ideas and trending niches, as well as give answers to common questions about selling products online. And when you're ready to get started, working with a skilled team for e-commerce development services can help ensure your store is set up for success.
Read More: 15 Best Digital Products to Sell
How to Find Product Ideas to Sell Online
Before we dive into the best things to sell online, it’s important to understand how to find winning products. Here are some strategies:
- Research Trends – Use tools like Google Trends, Amazon Best Sellers, and TikTok to find what to sell online.
- Analyze Market Demand – Check e-commerce platforms like Etsy, eBay, and Shopify to see which products are in high demand.
- Consider Profit Margins – Look for the most profitable products to sell online that have a good cost-to-price ratio.
- Solve a Problem – Products that address pain points or improve convenience tend to sell well.
- Explore Dropshipping – If you don’t want to hold inventory, look for products to sell from home via dropshipping.
Read More: 199 Best Products for Dropshipping
Now, let’s explore the best items to sell online in different categories.
1. Health & Wellness Products
Health and wellness are always in high demand, making this one of the best items to sell online. People are constantly looking for ways to improve their fitness, diet, and overall well-being. Selling health-related products can be very lucrative if you can tap into specific niches such as mental wellness, weight loss, or fitness. This market is growing steadily as people become more health conscious and self-aware.
Product Ideas:
- Research Trends – Use tools like Google Trends, Amazon Best Sellers, and TikTok to find what to sell online.
- Analyze Market Demand – Check e-commerce platforms like Etsy, eBay, and Shopify to see which products are in high demand.
- Consider Profit Margins – Look for the most profitable products to sell online that have a good cost-to-price ratio.
- Solve a Problem – Products that address pain points or improve convenience tend to sell well.
- Explore Dropshipping – If you don’t want to hold inventory, look for products to sell from home via dropshipping.
2. Home & Kitchen Products
With more people spending time at home, the demand for home and kitchen products has surged. Products to sell from home that improve convenience and aesthetics are always in demand. Whether it’s high-tech gadgets, space-saving solutions, or eco-friendly kitchen tools, home products cater to a wide range of customers. This niche is growing due to people focusing more on home comfort and efficiency.
Product Ideas:
- Smart Kitchen Gadgets: Items like air fryers, blenders, and coffee machines.
- Air Purifiers: Clean air is a major priority for health-conscious individuals.
- Reusable Food Storage Bags: These are eco-friendly alternatives to single-use plastics.
- LED Strip Lights: Affordable lighting options for both home and workspaces.
3. Eco-Friendly & Sustainable Products
Consumers are becoming increasingly eco-conscious, leading to a rise in demand for sustainable products. If you're looking for things to sell online that help the environment, this is a great niche. Eco-friendly products have a loyal customer base who are willing to spend more for products that align with their values. Everyday household items or specialty products – there’s a market for green alternatives.
Product Ideas:
- Reusable Water Bottles: A trendy and practical solution for reducing plastic waste.
- Bamboo Toothbrushes: A biodegradable alternative to plastic brushes.
- Zero-Waste Skincare: Products like reusable cotton pads and organic skincare products.
- Compostable Trash Bags: A must-have for eco-conscious households.
4. Tech Accessories
The tech market is booming, and tech accessories are among the most profitable products to sell online. Everyone uses smartphones, laptops, and gadgets, so there’s always a demand for accessories that enhance these devices. Charging devices, screen protectors, audio equipment, and tech accessories are all hot commodities in the online marketplace. This niche is expected to continue growing as new devices and technologies are introduced.
Product Ideas:
- Wireless Chargers: Fast and convenient charging solutions.
- Blue Light Blocking Glasses: Protect eyes from digital strain caused by screens.
- Phone Cases: Stylish and protective phone cases for various models.
- Smart Home Gadgets: Devices like smart speakers, plugs, and bulbs that improve home automation.
5. Fashion & Accessories
Fashion is one of the best products to sell online, as trends evolve quickly and there is always a demand for new styles. Selling customized t-shirts or high-end accessories can be both profitable and fun. This is a highly competitive market, but there’s always room for unique or niche products. By focusing on a particular style or demographic, you can carve out your own space in the fashion industry.
Product Ideas:
- Minimalist Jewelry: Simple yet elegant pieces that go with everything.
- Handbags: Trendy and functional bags in different styles and sizes.
- Athleisure Wear: Comfortable yet stylish clothing that can be worn for both working out and casual outings.
- Customized T-shirts: Personalized designs or funny quotes for a unique touch.
6. Beauty & Skincare
The beauty and skincare market is booming and shows no signs of slowing down. With the rise of self-care and wellness trends, people are more invested in their appearance than ever before. Selling beauty products can be highly profitable, especially if you focus on organic, cruelty-free, or niche skincare products. If you’re looking for what to sell online to make money, beauty products are a reliable option.
Product Ideas:
- Organic Skincare: Natural and toxin-free products are highly sought after.
- At-Home Beauty Devices: Facial massagers, microdermabrasion tools, and LED masks.
- False Eyelashes: Magnetic lashes and glue-on styles.
- Lip Plumper Devices: Non-invasive ways to enhance lips are popular.
7. Baby & Kids Products
Parents are always on the lookout for the best products to make their lives easier. Selling baby and kids’ products can be highly profitable, especially if you focus on safety, convenience, and fun. From organic baby clothes to educational toys, there’s a broad range of products to choose from. The key is to find unique items that make parents’ lives simpler and help their kids grow.
Product Ideas:
- Baby Carriers: Soft and ergonomic carriers for new parents.
- Eco-Friendly Diapers: Sustainable options for environmentally-conscious parents.
- Montessori Toys: Educational toys that encourage learning and creativity.
- Personalized Baby Clothes: Customizable onesies and bibs.
8. Pet Products
Pet ownership is on the rise, and so is spending on pet-related products. If you’re looking for things to sell online that cater to animal lovers, the pet niche is a great option. Pet owners are constantly looking for new and innovative products to improve the lives of their furry friends. Grooming tools, toys, or health supplements – there are plenty of opportunities in this space.
Product Ideas:
- Pet Grooming Kits: Tools for keeping pets clean and well-groomed.
- Automatic Feeders: Smart feeders that regulate pet food intake.
- Custom Pet Portraits: Personalized artwork featuring pets.
- Pet Travel Accessories: Carriers, beds, and travel bowls for pets on the go.
9. Home Office & Productivity Products
With remote work becoming more common, the demand for home office products is growing rapidly. People are investing in their work-from-home setups, looking for tools that enhance productivity and comfort. Doesn’t matter if it’s ergonomic furniture, tech accessories, or organizational tools, products to sell from home in this category are always in demand.
Product Ideas:
- Ergonomic Desk Chairs: Comfortable seating options for long hours of work.
- Standing Desk Converters: Adjustable desks that allow users to alternate between sitting and standing.
- Noise-Canceling Headphones: Ideal for improving focus and reducing distractions.
- Wireless Keyboards & Mice: Essential tools for remote work and gaming.
10. Smart Gadgets
As technology advances, smart gadgets continue to dominate the online market. These devices make daily tasks more convenient and efficient, which is why they’re so popular. If you’re looking for what to sell online that’s trendy and in demand, smart gadgets like fitness trackers and home automation tools are great options.
Product Ideas:
- Mini Projectors: Portable projectors for home entertainment or work presentations.
- Smart Watches: Devices that track health, fitness, and notifications.
- Fitness Trackers: Wearable devices that monitor physical activity and health data.
- Home Security Cameras: Smart cameras with features like motion detection and remote monitoring.
Tips for Selling Products Online
Selling products online can be an exciting and rewarding venture, but it requires careful planning and strategy. Here are some tips for selling online:
- Choose a Profitable Niche. Focus on a specific niche to target a loyal customer base. For instance, instead of selling generic beauty products, focus on organic skincare.
- Optimize Your Website for SEO. Make sure your website is easy to find on search engines by optimizing product descriptions, images, and keywords.
- Leverage Social Media. Promote your products on social media platforms to reach more customers. You can use feed tools like Feed Fusion or Product Feed. to automatically promote your Shopify or Magento inventory.
- Offer Excellent Customer Service. Respond to customer inquiries quickly and resolve issues efficiently to build trust.
- Use High-Quality Photos. High-quality images can make a big difference in how your products are perceived. Make sure your photos showcase the product clearly and attractively.
If you need help setting up your online store,Amasty’s e-commerce site development service can help you create a professional, high-converting site to sell your products online.
Frequently asked questions
The best platforms depend on your product type, but popular choices include Shopify, Etsy, Amazon, and eBay. Each platform offers unique features and audience reach.
Start by choosing a niche, setting up an online store (using platforms like Shopify or Etsy), sourcing products, and using social media and ads to drive traffic.
To become an online seller, you need to research trending products, set up an e-commerce store, list your products, and market your store effectively.
Digital products (such as e-books, courses, and printables) and dropshipping items tend to be the easiest to sell, as they require minimal investment and inventory.
Conclusion
Finding the best things to sell online requires research, but this list provides a strong starting point. If you're interested in selling products online from home or launching a full-scale e-commerce store, these product ideas to sell can help you make money online.
Now that you have a list of what to sell online to make money, take action and build your online store. Your success isn’t just about the right products and heavily depends on a well-built, optimized store. If you're serious about growing your business, Amasty’s e-commerce development services can help you create a seamless shopping experience that drives sales.
