Now often combined, Black Friday and Cyber Monday (BFCM) start right after Thanksgiving, offering major discounts right before the holiday rush. This sales period typically lasts four days, giving customers a chance to shop for gifts ahead of Christmas and New Year – especially considering potential holiday shipping delays.
In 2023, BFCM sales hit record highs, with Shopify merchants alone reaching $9.3 billion — and 2024 is expected to grow even more. Planning an effective Black Friday marketing strategy can be a challenge as standing out gets harder each year.
To set you up for success this season, we’ve put together a list of Shopify apps that can help you boost your Black Friday strategy and maximize holiday sales. Each app offers unique features to support and strengthen your Shopify store throughout Black Friday and Cyber Monday sales.
1. MagicAI: ChatGPT AI Content Master
Available on Shopify, Wix, BigCommerce, Ecwid, and Magento 2.
Your product page is key to driving conversions, so every detail — product images, labels, and descriptions — should be optimized for BFCM.
The ChatGPT AI Content Generator app saves you valuable time by allowing you to create descriptions for products and collections in bulk. Plus, the app automatically generates meta titles and meta descriptions for all your products and collections, boosting SEO.
For Black Friday, this app offers a special custom prompt template, designed to highlight your sale in every product description. After the end of the sale, you can easily revert to the original descriptions in a single click.
Key Features:
- Generate or enhance product descriptions, individually or in bulk.
- Create SEO meta titles and descriptions.
- Use custom prompt templates to provide ChatGPT with specific instructions tailored for BFCM.
- Supports multiple languages.
Pricing: Free plan available.
2. Discounty: Bulk Discount Sales
Discounty is a discount manager, price editor, and bundle discount app that helps you launch promotions quickly and efficiently. Good for Black Friday app deals, flash sales, and seasonal promotions, Discounty enables you to display product discounts with a sale badge, set up quantity and volume discounts like "Buy 2, Get 10% Off," and increase average order value with cart discounts such as "Spend $100, Get 10% Off."
Key Features:
- Combine advanced discounts, including bulk, quantity, cart, and volume discounts.
- Apply percentage discounts, fixed amount discounts, or set a new price for the original or compare-at prices.
- Customize your discount widget and sales badge on discounted products.
- Use Auto-Update to automatically adjust discounted products as your store changes.
Pricing: Free plan available.
3. SpurIT Abandoned Cart Reminder
Abandoned Cart helps you recover lost sales by reminding visitors to return to their shopping carts — a great tool for Black Friday app sales. When a customer leaves your store’s tab, the app tracks them and causes the tab to blink, grabbing their attention. Once they return, you can display custom messages, like “Your cart will expire soon” or “Complete your purchase in 10 minutes to save with code SPRING,” creating urgency and encouraging them to finish their order.
Key Features:
- Display reminder tabs at the top or bottom of the page.
- Full design control to match your brand’s style.
- Customizable messages to create urgency and engage returning visitors.
- Option to offer discount coupons to motivate checkout.
Pricing: Starting from $8.95/month.
4. Yotpo Email Marketing & SMS
Available on Shopify and BigCommerce.
Engage customers and drive sales with intuitive email and SMS marketing for Cyber Monday app deals. During the busiest shopping season, Yotpo’s Email Marketing and SMS helps you keep customers engaged with timely, personalized messages.
The app lets you design impactful emails with 300+ templates and a Canva-integrated editor, and create automated flows to strengthen customer relationships. Yotpo’s AI tools also help optimize send times, craft messages, build audiences, and recommend products, making your campaigns smoother and more effective.
Key Features:
- Craft, personalize, and A/B test SMS and email campaigns for BFCM engagement.
- Automate emails and texts for sign-ups, abandoned carts, and more.
- Segment audiences based on customer data for highly targeted messaging.
- Flexible, transparent pay-as-you-send pricing for both Email and SMS.
Pricing: Free plan available.
5. AutoPost: AI Social Media Post
Keep your Black Friday deals front and center with AutoPost, an AI-powered social media posting app. AutoPost uses AI to generate captions and pulls product details and images from your catalog to publish engaging posts directly to your X (Twitter) account.
With a built-in Black Friday template, you can keep your deals visible throughout the sale. Schedule posts for specific dates and times, create product- and event-specific automated tasks, and ensure maximum visibility during this crucial shopping season.
Key Features:
- Generate engaging AI-powered social posts for X (Twitter) to showcase your products.
- Access a range of customizable post templates in the social media planner.
- Plan and schedule posts with the social media calendar for perfect timing.
- Automate posts with specific triggers to keep your audience engaged.
Pricing: Free plan available.
6. Koala Bundles Quantity Breaks
Maximize Black Friday sales Shopify performance by offering product bundles through this upsell & volume discount app. Koala Bundles encourages customers to buy more items together, driving up the average order value (AOV) and making it easier for shoppers to take advantage of Black Friday deals.
With just a few clicks in this app, you can create tailored bundles, apply quantity discounts, and set tiered pricing to motivate larger purchases. Use the announcement bar and countdown timer to highlight limited-time bundles during the sale and create a sense of urgency.
Key Features:
- Create customized product bundles to boost AOV during Black Friday.
- Set up volume discounts and quantity breaks to increase bulk purchases.
- Display bundles prominently with an announcement bar and countdown timer.
- Easily customize bundles or choose from a variety of ready-made themes.
Pricing: Starting from $9.99/ month.
7. Rivyo Product Reviews
Building trust is crucial for Shopify Black Friday promotion, and Rivyo helps boost credibility by collecting and displaying product reviews. With features such as star ratings displayed on Google Shopping and review-rich snippets, it can help increase visibility and drive traffic to your store during the high-demand Black Friday season.
Rivyo allows you to automatically gather product reviews through post-purchase emails and import reviews from Amazon and AliExpress. It then lets you showcase the aggregated reviews via attractive widgets on any page, including the Home, Product, and Cart pages.
Key Features:
- Showcase product reviews and testimonials across your site to build trust.
- Import reviews directly from Amazon and AliExpress to expand social proof.
- Display average store ratings and popup widgets on the homepage.
- Collect more reviews with automated, customizable review request emails.
Pricing: Free plan available.
8. Essential Countdown Timer Bar
Create urgency this Black Friday and increase conversions with the sale Countdown Timer Bar. With countdown timers on your store, you can tap into customers’ FOMO (fear of missing out), encouraging them to buy now rather than wait.
Perfect for Black Friday promotions, product launches, and flash sales, this app allows you to set timers on the announcement bar, product pages, and even in the cart to prevent abandonment. With customizable text, colors, and scheduling, the countdown timer easily integrates into your store for maximum impact.
Key Features:
- Set a countdown timer in the top or bottom announcement bar.
- Customize timers’ style, color, and placement.
- Reduce cart abandonment with a checkout countdown timer.
- Schedule countdown timer.
Pricing: Free plan available.
9. Honeycomb Upsell & Cross Sell
Use Honeycomb Upsell & Cross Sell to maximize revenue this Black Friday and increase your average order value. This app enables you to create high-converting upsell and cross-sell offers at key stages of the customer journey, including the product page, cart page, checkout, and even the thank you page. With an AI-powered recommendation engine, Honeycomb matches the best upsell offers with the right products automatically, driving more sales throughout the Black Friday season.
Key Features:
- Set up upsell and cross-sell funnels on product, cart, in-checkout, and thank you pages.
- Use A/B split testing to find the most effective upsell offers for your customers.
- Offer true one-click post-purchase upsells and seamlessly merge orders.
- No coding required.
Pricing: Free plan available.
10. Attrac: Bars, Banners, Pop-ups
Capture customer attention and drive sales during Black Friday and Cyber Monday with Attrac’s powerful popup features. Essential for a Cyber Monday app strategy, Attrac lets you create targeted popups, such as opt-in popups, discount offers, free shipping promotions, and exit-intent windows. These popups not only help grow your email and SMS marketing lists but also promote exclusive deals, creating urgency that encourages visitors to complete purchases.
Key Features:
- Create opt-in, discount, and free shipping popups to capture leads and drive sales.
- Use exit-intent popups to re-engage visitors before they leave your site.
- Seamlessly integrate with tools like PageFly, Mailchimp, Klaviyo, and Omnisend for email/SMS follow-ups.
- Customize the design and timing of each popup to match your Black Friday and Cyber Monday campaigns.
Pricing: Free plan available.
11. Chatty: Livechat Helpdesk, FAQ
Indispensable for high-traffic sales events, Chatty’s live chat has AI chatbot support (powered by ChatGPT v4). The app allows you to respond instantly to customer questions, ensuring they get the information they need to make quick purchase decisions. Provide additional support with a customizable FAQ hub, order tracking, and multiple contact methods like WhatsApp, Facebook Messenger, and Email — all accessible from a beautifully branded chat widget.
Key Features:
- Answer customer’s queries with live chat and using AI-powered chatbot responses.
- Build an FAQ hub to let customers quickly find answers on their own.
- Customize the chat widget to match your brand and offer multiple contact channels.
- Manage conversations on the go on any device.
Pricing: Free plan available.
12. Aftership Returns & Exchanges
Available on Shopify and BigCommerce.
AfterShip’s automated returns solution handles the influx of orders and potential returns during and after Black Friday and Cyber Monday. This Shopify app makes for a smooth returns process, helping retain customer satisfaction while recapturing revenue through exchange offers.
Set up smart automation rules to manage returns, automate refunds, and restock items with minimal effort. Branded returns pages and real-time email updates will help reduce customer anxiety, and efficient carrier management streamlines the entire process.
Key Features:
- Self-service returns page and automated email updates to enhance the customer experience.
- Smart return rules, like return windows and non-returnable items, to minimize unnecessary returns.
- Flexible refund and exchange options to encourage exchanges and recapture revenue.
- Automation rules, including auto-refund and auto-restock, to cut down on manual work.
Pricing: Free plan available.
13. UpPromote Affiliate Marketing
Capture new customers and maximize sales with UpPromote, a referral and affiliate program solution. This app makes it easy to set up a referral program that encourages customers to promote your store, driving additional traffic during high-demand sales events.
With customizable affiliate portals, automated affiliate links and coupons, as well as flexible commission structures, UpPromote helps you build customer loyalty and incentivize partnerships. Easily track referrals and automate key processes to manage affiliates efficiently throughout BFCM.
Key Features:
- Fully customizable affiliate portal, links, and sign-up pages.
- Display your refer-a-friend program as a widget, landing page, or post-purchase sign-up.
- Track referrals seamlessly with affiliate links, discount codes, and email connections.
- Motivate affiliates with flexible rewards like discounts, bonuses, store credit, and more.
Pricing: Free plan available.
14. Gift Card Factory
Many customers prefer giving gift cards during the Christmas and New Year seasons. Gift Card Factory app for Shopify allows you to create, import, and update gift cards in bulk, saving time during peak sales.
Offer your customers a seamless experience by allowing them to send and schedule gift card deliveries right from product pages. Autogenerate thousands of gift cards in just a few clicks, import gift cards from other platforms, and update properties like balance and expiration dates, ensuring smooth transactions and customer satisfaction.
Key Features:
- Bulk import gift cards from other systems to your Shopify store.
- Autogenerate thousands of gift cards with just a few clicks.
- Update gift card properties, including balance and expiration date.
- Offer refunds on gift cards and reward high-spend customers with bonus gift cards.
Pricing: Starting from $19.99/month.
15. ShopAlert: Order Notifications
With ShopAlert, you can stay on top of store activities during Black Friday and Cyber Monday. This app helps you monitor key events by sending real-time email notifications to you and your team, ensuring you’re alerted to low-stock or out-of-stock items, new orders, cancellations, and payments. Set up custom alerts to keep essential details at your fingertips, helping you act quickly and maintain smooth operations during the busiest sales period of the year.
Key Features:
- Create alerts for various events, including product updates, order statuses, and inventory levels.
- Set low stock thresholds to receive notifications when inventory needs restocking.
- Assign specific email addresses for each alert to keep relevant team members informed.
- Set alerts for specific products or the entire catalog.
Pricing: $2.99/month.
Conclusion
Using the right Shopify Black Friday apps can significantly boost your store’s performance during the busy shopping season. From apps that streamline inventory management and customer support to tools that drive urgency and automate marketing, each one enhances your store’s readiness for Black Friday. Equip your Shopify store with powerful apps to craft a truly effective Black Friday marketing strategy.
