Ok, Google, show me the money.
The latest updates in Google algorithms like passage ranking and long-tailed keywords show the strengthening of the trend of voice search. So today, we’ll talk about what is going on with voice search, what is a voice store, and how Voicefront can help to implement it in your business.
What is voice search and a voice store?
The voice search is used by 41% of grown-up people and by 55% of teenagers in the US. The popularity of voice search impacts e-commerce businesses. At least because you need to optimize your content for changed ranking rules. If you sum up the trend for voice commerce among users and the growing purchasing power of Zoomers, you may realize that you can not stop on SEO only. One of the most modern e-commerce solutions is the voice store.
It is pre-programmed for a special keywords app, so the voice assistant can run after recognizing a specific question. For example, if you ask Siri to set an alarm clock, you start the skill using your voice. And it's possible to develop more complex branded skills.
Hire voice assistants to sell your products
In 2020, around 128 million people in the US used a voice assistant at least once each month. And 20 million+ of them bought items using such devices.
Since 2018, the number of American consumers using voice assistants has nearly doubled. Here are the most common tasks customers ask about voice assistants:
- 51% of users research products
- 36% of users add items to their shopping list
- 30% of users track a package
- 22% of users make a purchase
- 20% of users provide ratings or reviews
- 18% of users contact support
- 17% of users reorder items.
Moreover, according to the forecast, the voice payment adoption rate will reach 31% by 2022.
Source: Statista
So there is no wonder that 62% of marketers listed voice assistants as significantly or extremely important.
Because of the convenience of the voice search, more and more people buy smart speakers like Alexa or Google Home. The number of smart speakers in households in the US is already over 155 million.
Source: Statista
Amazon Alexa has the highest penetration of smart speakers in the US market and is expected to remain the market leader. Google Assistant is also popular and is expected to rise in the following years.
Source: eMarketer
So how should the modern online store look to meet the needs of voice search? What features should it include?
Voicefront | Next-gen conversational AI platform to build a voice store
A voice store is a special AI that should be able to answer customers’ questions related to the brand or product.
All this is possible to do by using a platform by our partners - Voicefront. They’ve built a unique solution to enable conversational AI for voice shopping. Want to see how it works?
In this Voicefront e-commerce platform, the merchant can create a fully customized store to give a unique shopping experience to the customers. The store owner has the capability of choosing a voice, editing messages, editing the catalog, adding integrations, creating flows, delivering audio content, and more.
The integration synchronizes the complete product catalog and the purchasing history. For Alexa skills to receive transactions, an Amazon Pay account has to be integrated into the Voicefront platform.
With the help of the Voicefront platform, your customers will be able to:
- research products
- add items to their shopping list
- track a package
- make a purchase
- provide ratings or reviews
- contact support
- reorder items.
Moreover, you can let users subscribe to get content delivered to them by push notifications on their voice assistant. They can ask Alexa for the daily recipes, weekly tips, order status, and be converted to purchase products from the brand or browse the catalog, all via voice.
How to integrate Voicefront with your Magento 2?
Voicefront is an intuitive platform, to set it up for your Magento 2 store, you need to:
- Install the extension on the Magento instance by running commands of code to be copied and put on the Magento instance.
- Configure the extension on Magento. Retrieve the access token from the store’s Magento admin Panel.
- Connect Voicefront with Magento. After installing and configuring this extension on the Magento store, continue to follow the instructions in the Voicefront console.
In the end, we couldn’t but mention that this solution has an incredibly high ROI. For example, if you have a beauty and skincare store with 3000 followers in social nets and 1mm-5mm annual income, your potential monthly ROI may reach up to $3 920.
Got interested? BOOK A DEMO →