E-commerce & Marketing

What is Magento

What is Today’s Magento? The State of The Platform in 2024

Because of the growing variety of e-commerce platforms, the number of stores using Magento has decreased over time. A once go-to open-source e-commerce platform, it is now one of the top options among a dozen platforms. But no matter what you think of Magento’s current popularity, it's a fact that it has made a name among the best industry players and that there are over 145,886 Magento online stores to this day.  Let’s take a brief look at Magento’s history, today’s versions and features, and find out whether you can benefit from using Magento today.

April 22, 2024
UoM in Inventory

What is Inventory UoM and How to Track it Right

Learning to better manage your inventory can improve your company's efficiency, profitability, and ability to satisfy customers. How can you do that? One way is to master the purposes and meaning of UoM. Read on to find out the UoM meaning and examples, learn the best practices for UoM inventory tracking, and see our list of helpful software solutions.

April 16, 2024
E-commerce Website Costs

E-commerce Website Price: Full Cost Breakdown

How much does it cost to build an e-commerce website? Surely you don’t want to hear the run-of-the-mill “it depends” answer to this question. After all, while e-commerce website price does depend on various elements, these elements should still be quantifiable. Below, we scrutinize the 10 most important factors directly affecting e-commerce website costs. 

April 11, 2024
Minimum Advertised Price (MAP) Compliance

Minimum Advertised Price (MAP) Compliance for E-commerce Stores

Price is a strong and influential brand attribute. It’s only natural that various brands want to ensure that the prices, charged by e-commerce sites for their products, properly reflect their market image. To better control sellers' prices, manufacturers implement a Minimum Advertised Price policy and require MAP compliance. But what exactly are these and how do you comply with them?

April 9, 2024
e-commerce shipping

E-commerce Delivery Strategy: Carriers, Cost Factors, and Best Practices

The e-commerce shipping process includes tasks like preparing orders, packaging, labeling, and transporting them to the buyer's address. To ensure efficient delivery, you, as a seller, have a lot to cover. We suggest starting with uncovering the difference between shipping methods and strategies, recognizing the key couriers, and learning the main cost factors. To top it off, you should know how to manage your delivery workflows via the right shipping tools. And all of this is precisely what this article plans to cover.  

April 3, 2024
E-commerce Content Strategy

How to Craft an Effective Content Marketing Strategy for E-commerce Success

Content marketing can be the difference between your content blowing up and watching it fizzle out. You might have the best writing team in the world, but without a proper marketing plan, nobody’s going to find it. Don’t just throw content out into the abyss, that’s a complete waste of time. Make sure it gets noticed. Even better, while you’re at it, earn yourself some conversions and boost your profits. If you’re struggling to make the most of your content marketing strategy for e-commerce sales, this article will guide you through the best content marketing strategies to promote your e-commerce success.
April 1, 2024

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