E-commerce & Marketing

product feed management

Product Feed Management for Success of Your E-commerce Business

The ultimate goal of e-commerce feed management is to maximize visibility and performance on e-commerce platforms, comparison sites, and advertising channels. Effective feed management ensures accurate and up-to-date product listings, leading to improved search rankings, higher click-through rates, and, ultimately, enhanced online sales for retailers. In this article, we’ll take a closer look at the importance of feed management, data feed best practices, and the most popular feed management tools.

February 28, 2024
shopify-product-pricing

Smart Shopify Product Pricing: Policies, Tools, and Tips

Your pricing strategy on Shopify directly impacts customer perception, sales, and ultimately, the success of your online store. Striking the right balance is crucial. It's not just about setting numbers but understanding how proper pricing can be a strategic lever in positioning your products effectively. This article is your guide to smart pricing on Shopify, covering policies, tools, and tips to help you navigate the intricacies of setting prices strategically.

February 15, 2024
ecommerce-laws-and-regulations

All The E-commerce Laws and Regulations You Need to Know

The more commonplace online business becomes, the more complex online business legal requirements grow. But despite the complexity, every e-commerce business owner must understand and abide by online business laws. Doing so helps to not only avoid legal repercussions but also maintain the trust of consumers. In this article, we’re going to break down 12 of the most important e-commerce legal regulations around the world.

February 7, 2024
Best color for add to cart button and buy button

Best Color for Add to Cart and Buy Button [Original Research]

Add to Cart and Buy Now buttons are the main calls-to-action (CTAs) on your website. Everything you do in your store boils down to motivating the visitors to click on these buttons. And when it comes to driving such clicks on your e-commerce site, color can play a significant role. Studies have shown that certain colors evoke particular emotions and influence behavior. So, what colors grab attention or make people want to buy?
January 31, 2024
omnibus-directive-safeguard-your-store

Navigating the Omnibus Directive: Safeguard Your Store

Keeping up with regulatory changes is crucial for e-commerce business owners. In the EU, one of the most recent regulatory developments to e-commerce was the introduction of the Omnibus Directive, a combination of consumer protection regulations that has significant implications for store owners across all e-commerce platforms in the European Union.

January 25, 2024
amasty-speedsize-webinar

Amasty x Speedsize: Insights from Our Recent Webinar on Maximizing Website Performance

In the wake of seasonal sales, Amasty and its partner SpeedSize – an AI-powered media compression platform – held an insightful 1-hour webinar on website speed optimization. Hosted by Saj Abbas, Head of Customer Success at SpeedSize, the webinar featured Amasty’s Lead Account Manager, Anna Shumeiko, and our product delivery team member, Alex Boyko. Watch the recorded webinar on our channel or read some of the shared insights below. 

January 24, 2024

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