Magento market is ready to introduce product subscriptions

As we all witness now and for the past few years, customers and businesses alike grow more demanding towards continuous delivery of product and service quality. The market is evolving faster than ever, and it’s becoming harder for business owners to keep up.

In this situation, the necessity for extension builders like ourselves to deliver innovative solutions and high-quality services more and more frequently while maintaining the highest quality standards to sustain the growing demand is becoming a “must” rather than a “should-be”.

Following the pre-announcement of subscriptions introduction for Magento Marketplace by Adobe, we, along with the leading Magento extension providers, including Mageplaza, Aheadworks, Mirasvit, Mageworx, Meetanshi, and MageComp are now ready to make a joint effort and rethink our approach to ensure continuous value delivery to our customers.

Starting February 1, 2022, we are launching annual product subscriptions, meaning that all products within new orders will become available by subscription only, replacing the old “one-time-payment” model.

Over the last few years, we’ve seen a transformational change that's happening throughout the economy. An ever-increasing number of global B2C and B2B companies are switching to the subscription-based business model.

E-commerce platforms like WooCommerce and Shopware have already adapted to the subscription model, making access to the software and updates an option of their clients’ choice. This model has made it possible for them to provide end-users with everlasting integration of new features and crucial updates to the existing products. Today we can say that this new market reality has already transformed B2B companies confirming its benefits for both clients and businesses.

We, on our part, want to go even further and ensure that a subscription is not only about the product. It’s about our customers having complete peace of mind with full coverage of their needs:

  • lifetime access to the original code base
  • availability of all Magento versions and inter-product compatibilities
  • availability of all new features delivered within the product line
  • and full support coverage for the product during the entire subscription period.

This new model, among other things, will help us continuously deliver what the clients see the most value in:

  • higher product quality owing to continuous investment in development and compatibility assurance
  • regular functional updates based on the latest development approaches and user experience practices due to continuous market research
  • warranties for the stability of services and full coverage with integrated updates and support.

We see this opportunity as a new grand step towards making the Magento ecosystem the place where every business will succeed.

More information is still to come. Stay tuned!


    The product subscription means a change in the pricing method and services available for a customer depending on whether their subscription is active or not.

    It means that to keep access to the latest updates and support services, you need to have an active subscription. If you cancel a product subscription, you will not have access to the updates released after the subscription end date, as well as to our support service.

    However, regardless of your subscription status, you can continue to use, customize and maintain the purchased products.

    We are launching an annual product subscription, meaning that you purchase a product with 1-year access to its updates and support, and you will be further billed annually to keep the access.

    For the first year, you will make a payment equal to the current product price and get:

    • lifetime ownership of the original codebase and all the updates released within 1 year;
    • 1-year access to all new product updates (compatibilities, improvement, features);
    • complete 1-year support coverage.

    For each of the following years, the product subscription cost will make 60% of the original product price while providing:

    • 1-year access to all new product updates (compatibilities, improvement, features) and the lifetime ownership of all these updates;
    • complete 1-year support coverage.

    Yes, regardless of the subscription status, you can continue to use, customize and maintain purchased products. You will keep ownership and access to all updates released before the subscription end date.

    Yes, all Amasty products from our catalog (extensions, solutions, add-ons, etc.) will be available by subscription only.

    Yes, you can do so at any time. In this case, you keep access to the support service for the product and those updates until the original subscription end date.

    You can renew your subscription any time, of course. But it will require an additional renewal fee. The exact proportions will be introduced shortly across all our info channels.

    To ensure seamless onboarding of existing customers into the new subscription paradigm the following terms will be offered:

    Option #1. To keep access to both the support service and product updates for all products purchased before February 1, 2022, you are offered to activate the support service subscription.

    It grants the support coverage per account, meaning no matter how many extensions you have, all of them will be supported as long as you keep the subscription active.

    Support subscription is available on a monthly and annual basis, so you may choose the most preferable schedule for you.

    However, if you cancel the support service subscription per account, after February 1 you will be offered to proceed with the product subscription (support and updates per extension).

    Option #2. If you don’t activate the support service subscription, we will offer another option - a grace period of 6 months. During this period, you will keep access to all product updates even if you don't activate product subscriptions. When activating your subscriptions before the end of the grace period, you won’t be required to pay the additional renewal fee.

    Option #3. If you don’t use either the support service subscription or grace period to upgrade, you can continue using all purchased products and all update releases before the end of the grace period. Also, you will be able to purchase product subscriptions any time later on, when you need new versions.

    Contact us for any further information

    If you have any questions, please fill out this form below and we will get back to you shortly.

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