The world of e-commerce is rapidly evolving with new developments and updates emerging almost every day. As businesses continue to pivot towards online sales and digital marketing strategies, it's essential to stay up-to-date with the latest news and trends.
E-commerce has seen many new developments in February 2023, ranging from important platform updates to new legislation, partnerships, and features. In this post, we'll take a look at some of the most significant events in the e-commerce world this month.
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EU and Digital Services Act
With the introduction of the Digital Services Act and the Digital Market Act, the EU is taking a proactive stance to create a secure and trustworthy environment for users of online platforms.
Online marketplaces and social media platforms will now be required to report their number of active users to the EU, giving the authorities a clearer understanding of the biggest players in the industry. Moreover, starting this summer, the largest platforms will be obligated to conduct annual risk assessments of their commerce and services, further strengthening the safety of the digital space for users.
This initiative is expected to drive growth in the e-commerce industry, while simultaneously safeguarding users against fraudulent activities.
Petco and Adobe Experience Cloud are on the quest to make pet parents feel extra cared for
Petco announces its new partnership with Adobe Experience Cloud in a mission to personalize user journeys for millions of pet parents. The company will use Adobe Experience Platform (AEP) Enterprise applications such as Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer.
With the adoption of Adobe Experience Cloud, Petco aims to offer tailored product recommendations, promotions, and other personalized content to customers, based on their browsing and purchase history, preferences, and behavior. This will help Petco create a more targeted and relevant shopping experience for its customers, driving higher engagement and loyalty.
Petco's new strategy will cover a range of channels, including web, mobile, email, and in-store, as well as Petco's pet care centers. This means that customers can expect personalized recommendations and promotions, whether they are browsing Petco's website, using their mobile app, or visiting one of their physical stores.
Jendaya strives forward its Africa-centric luxury e-commerce platform with the new wave of funding
In the past, African consumers have had to rely on long-standing relationships to access global brands via e-commerce, but recent tech innovations have centralized this process, catering to a range of shopping preferences. Jendaya, a year-old startup, has taken this a step further by acting as a gateway for global luxury brands to reach African consumers and enabling the discovery of African brands by consumers worldwide. Now, the company has emerged from stealth mode, having secured £1 million (~$1.2 million) in pre-seed funding.
Partnering with logistics giant DHL, Jendaya is able to leverage the company's brand and extensive network to ship designer products from Africa, Asia, Europe, the U.K., and the U.S. to customers worldwide. The company has already gained traction in affluent black and diasporan neighborhoods in the U.K., Nigeria, Ghana, and the U.S.
Salesforce takes another step towards inclusivity
Salesforce, the leading cloud-based software company, has recently announced the addition of new fields to their database in an effort to foster greater inclusivity and diversity within their customer base. The move is aimed at providing a more comprehensive set of options for individuals who identify as non-binary or gender non-conforming.
The new fields will include options for users to select pronouns such as they/them, as well as the ability to choose titles such as Mx. or Ind. rather than being limited to Mr. or Mrs. Additionally, users will have the option to select their preferred name, regardless of whether it matches their legal name.
In a statement, Salesforce expressed their commitment to creating a more inclusive workplace and product offering, stating that "we believe that embracing and celebrating our differences is essential to driving innovation and success." The company has already implemented a number of diversity and inclusion initiatives, including an Equality Advisory Board and mandatory unconscious bias training for all employees.
The new fields are set to roll out in the coming months and are expected to have a positive impact on Salesforce's diverse user base.
Rocket.net starts reselling managed WordPress on Private Cloud with a new WHMCS module
Rocket.net has announced that it will begin reselling managed WordPress on Private Cloud with a new WHMCS module. The move is expected to provide customers with greater flexibility and control over their WordPress sites.
The company's Private Cloud offering ensures that customer sites are isolated from other sites, thereby increasing their security and performance. The new WHMCS module also allows partners to easily manage their clients' accounts, billing, and support from a single platform. This not only simplifies the reselling process but also ensures that partners have the tools they need to provide the best possible service to their clients.
As we've seen, the world of e-commerce is constantly evolving, and staying up-to-date with the latest news and updates is crucial for businesses looking to thrive in this digital age. Do you want to share more e-commerce news or discuss these updates with us? Let's talk in the comments!