Setting up promotions can be time-consuming for any e-commerce marketer, especially if you deal with different types of campaigns at your store. Creating unique offers for specific products, customer groups, and business goals – all this is quite a heavy-effort challenge.
To help you speed up the process, we share 6 types of promotions and over 20 ready-made templates for our Free Gift module. Use them to easily implement various campaigns, from discounts and buy-one-get-one deals to targeted promotions for specific customer groups.
How to Set Up Promotions in Amasty Free Gift for Magento 2
First things first – let’s look at the promotion setup process in Magento 2 Free Gift.:
- Select the Promotion Type. Choose a Free Gift promotion type that fits your promotional goals. For instance, you might pick a Cart promotion type from below to offer a free gift based on total order value.
- Customize the Conditions. Adjust the conditions to align with your specific promotion. For a cart promotion, you need a minimum order value needed to qualify for a free gift.
- Define the Actions. Customize the promotion reward, specifying the free gift item.
- Launch the Campaign. After reviewing the details, save the promotion and launch it. The system will automatically apply the rules and rewards during the checkout process based on the conditions you’ve defined.
In the next section, you’ll find over 20 promotion templates with conditions and actions that you can use during the setup.
Promotion Rule Templates for Free Gifts
Ready to take the complexity out of churning out promotion rules for your Free Gift or a similar extension? We’ve defined 6 different types of promotions and included the most popular templates for each type.
Feel free to use them in combination with the Free Gift module, in Special Promotions Pro, or any other marketing tool you use.
Cart Promotions
Cart promotions are ideal for increasing average order value by offering incentives based on the total amount spent. With the pre-configured templates, you can set up rules that reward customers when their cart reaches a specific threshold.
Template Name | Description | Conditions | Actions |
|---|---|---|---|
Free Gift for $100+ | Free gift when the order subtotal exceeds $100 | Cart subtotal ≥ $100 | Auto-add predefined gift to the cart |
Gift for $200+ Purchase | Free gift for purchases over $200 | Cart subtotal ≥ $200 | Auto-add a premium gift to the cart |
Gift for $50+ with Minimum Quantity | Free gift for orders over $50 with a minimum item quantity | Cart subtotal ≥ $50, Item count ≥ 3 | Auto-add a predefined gift from a specific category |
The rule structure is simple: define the cart value that triggers the promotion, and the module automatically adds the reward to the customer’s order. Next, focus on fine-tuning the details, such as the gift itself or the value needed to activate the promotion.
Product Promotions
Product promotions focus on individual products or categories. They are especially effective for moving specific items, launching new products, clearing inventory, or increasing sales in a particular category. A common use case is the "Buy X, Get Y" promotion, where purchasing a specific product grants a free gift or a discount on another item.
Template Name | Description | Conditions | Actions |
|---|---|---|---|
Buy X, Get Y Free | Buy product X and get product Y as a free gift | Product X is added to the cart | Auto-add product Y to the cart |
Free Gift with Product Group | Free gift for purchasing any product from a specific group | Product from Group A is added to the cart | Auto-add a predefined free gift |
Buy 2, Get Free Gift | Buy any two products from Group A and get a free gift | 2 products from Group A in the cart | Auto-add a predefined free product from a gift category |
Buy Main Product, Get Free Accessory | Purchase a main product, get a free accessory | Main product from Group A is added to the cart | Auto-add a predefined accessory product as a gift |
Free Gift for Popular Items | Free gift for buying a popular item | Product from your "Best Sellers" category in the cart | Auto-add a predefined free product |
To pre-configure a template for the Amasty Free Gift module, use the conditions from the table above – and adjust which products qualify and what the customer receives as a reward.
Bundle Promotions
Bundle promotions encourage customers to purchase multiple products by offering a reward when specific combinations are bought together. These promotions are great for increasing the number of items in a cart and introducing customers to related products.
Template Name | Description | Conditions | Actions |
|---|---|---|---|
Buy Bundle, Get Free Gift | Purchase a predefined product bundle (certain SKUS) , receive a free gift | Products X, Y, and Z are added to the cart | Auto-add a free product to the cart |
Bundle + Free Accessory | Buy a set of products (certain SKUS) and get a free accessory | Products A and B are in the cart | Auto-add an accessory gift |
Spend on Bundles, Get a Free Gift | Purchase bundled products (certain SKUS) over a certain amount and receive a free gift | Cart subtotal from bundles ≥ $150 | Auto-add a premium gift to the cart |
Buy 2+ Bundle Packs, Get Free Gift | Buy two or more bundle packs (certain SKUS) and receive a free gift | 2+ bundle packs from Group A in the cart | Auto-add a free gift to the cart |
Using the pre-configured bundle promotion templates, you can create offers such as "Buy two products, get a third for free" or "Purchase a full set of items, receive a discount or gift." You can easily customize the reward based on the combination of items customers purchase, allowing you to create compelling offers that boost overall sales.
Coupon Promotions
Coupon-based promotion rules remain a popular way to engage customers, offering rewards when they enter a specific code during checkout. These promotions can help build brand loyalty, encourage repeat purchases, or provide special deals for holiday sales.
Template Name | Description | Conditions | Actions |
|---|---|---|---|
Free Gift with Coupon Code | Free gift when a specific coupon code is applied | Coupon code "GIFT100" is applied | Auto-add a free gift to the cart |
Holiday Coupon Free Gift | Special free gift with a seasonal or holiday coupon | Seasonal coupon code is applied | Auto-add a festive-themed free gift |
Limited-Time Coupon with Free Gift | Free gift for orders with a coupon during a specific time frame | Coupon code is applied during a promotional period | Auto-add a limited-time free product |
Buy X, Use Coupon, Get Free Gift | Purchase product X, apply coupon, and get a free gift | Product X in the cart and coupon code applied | Auto-add a predefined related free gift to the cart |
Rely on the templates that include the necessary logic for applying the promotion when the code is used – and focus on details like coupon duration, specific products, or minimum order value.
Target Customer Group Promotions
Segmented promotions target specific groups within your customer base, such as loyal customers, new visitors, or VIP members. These offers are tailored to customer behaviors or attributes, making them highly relevant and effective for boosting engagement and sales.
Template Name | Description | Conditions | Actions |
|---|---|---|---|
New Customer Welcome Gift | Free gift for new customers | Customer belongs to the "New Customer" group | Auto-add a welcome gift to the cart |
Loyal Customer Free Gift | Free gift for loyal customers on their next order | Customer belongs to the "Loyal Customer" group | Auto-add a loyalty reward gift to the cart |
Wholesale Customer Gift | Exclusive free gift for wholesale customers | Customer belongs to the "Wholesale Customer" group | Auto-add a special gift for wholesale customers |
First-Time Purchase Free Gift | Free gift for first-time customers | Customer’s first order is completed | Auto-add a free gift for their next purchase |
Anniversary Gift for Repeat Customers | Free gift for customers celebrating a registration anniversary | Customer’s website registration anniversary ≥ 1 year | Auto-add an anniversary-themed gift |
Set the templates to include customer group conditions and simply define the reward and any additional criteria. For example, you can reward repeat customers with a free gift or offer new shoppers a special discount.
Partner-Product Promotions
Partner-product promotions are designed for collaborations with other brands or suppliers. This type of promotion is particularly effective for cross-selling and building stronger relationships with partner brands, benefiting both your store and your partner’s sales.
Template Name | Description | Conditions | Actions |
|---|---|---|---|
Partner Deal: Buy X, Get Free Gift | Purchase a product from a partner brand, get a free gift | Partner product X is in the cart | Add a predefined partner’s free gift |
Cross-Brand Free Gift | Buy products from two partner brands and receive a free gift | Partner products A and B are in the cart | Add a predefined free gift related to either partner |
Exclusive Partner Promo: Free Gift | Buy from a partner’s special promotion and receive a free gift | Specific partner product (SKU) | Add a predefined premium partner free gift |
With the pre-configured templates, you can effortlessly set up joint promotional campaigns. All you need is to specify which partner products are part of the promotion and what type of reward the customer will receive.
Benefits of Using Promotions Templates
Let’s review the 3 perks of using specific templates when setting up e-commerce promotions:
Quick Promotion Planning
One of the key advantages of using our promotion templates is saving time during setup. Instead of coming up with unique rules, you can choose from a variety of ready-made templates for common promotional scenarios. For example, if you need to run a free gift promotion for a collaboration, you can use any template from the partner product promotions.
Flexibility of Customization
Promotion templates support a wide range of promotional strategies. You can adjust key details, such as the product or cart requirements, the specific reward offered, and the customer groups you want to target. The flexibility built into these templates allows for endless possibilities, ensuring your campaigns remain relevant to your business and your customers.
Focusing on the Maximum Impact
While templates simplify the promotion creation process, they don’t limit your creativity. On the contrary – you’ve got the foundation and can put more time into further customization of the already ready ideas. You can also combine different conditions and play around with various actions to craft promotions that cater to your store's specific needs or even festive occasions.
Takeaways
Want to configure promotions to add gifts when a specific product is purchased, when a certain amount is spent, or when a coupon code is applied? These are just a few of the possible promotion rule scenarios for the Magento 2 Free Gift extension.
Use our templates to make setting up promotions fast, simple, but creative. The predefined conditions and actions we shared help you to simply choose the one that fits your campaign, customize the details, and launch a unique and effective promotion.
