A decade ago in e-commerce, nobody really cared what a team, that make products to consume, actually looks like. However, with the rise of social media, a lot has changed. Facebook and other social networks made the web (and e-business landscape in particular) much more personal, and face-centric. There is an obsessive need to see faces! Faces and personal information. Sometimes it goes so far...
Although URLs are unlikely to sit at the top of your search engine optimization (SEO) to-do list, how you structure your site URLs will contribute to the success of your optimization strategy. Think of a URL as performing the same job as your home address. Just as people use your address to find your home, browsers and servers use URLs to access specific web pages. As many platforms do most of...
Ok, Google, show me the money. The latest updates in Google algorithms like passage ranking and long-tailed keywords show the strengthening of the trend of voice search. So today, we’ll talk about what is going on with voice search, what is a voice store, and how Voicefront can help to implement it in your business. What is voice search and a voice store? Voice search is any search query...
Marketing is the homework that we do before we have a productPhilip Kotler A year lived in the pandemic, it seems, we can no longer be surprised with anything, and now even the biggest skeptics are convinced of the need to move online. So today, we’ll continue talking about how to start an online boutique and shift your offline business to the digital world. Looking for reasons why to open an...
In the beginning, there was fear. Now, over a year into a global pandemic that shut down the world as we knew it, people are adapting. Businesses everywhere had to adapt and overcome incredible challenges — from insane demand spikes to products deemed non-essential by Amazon — to keep their employees safe, their business afloat, and their customers interested. Marketing teams suddenly had to...
Focus on how to be social, not on how to do social.Jay Baer, Convince & Convert 87% of shoppers say that they visit brand social media before making a purchase decision. And up to 50% of users choose to follow brands in social nets to stay informed about new products and discounts. That’s why social media are an important sales channel, and around 40% of e-commerce businesses use them to...
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