Amid a global pandemic, e-commerce businesses achieved sales totals that were unthinkable even only a year ago. Young and older shoppers left brick-and-mortar stores and opted to shop from the comfort of their homes and their mobile phones. And though the lockdowns and quarantines will end and in-person shopping will pick up, analysts expect e-commerce growth will continue into the future. Is...
E-commerce and digital marketing are strongly connected and always go hand in hand with each other. Today, we will take a look at the main sides of digital marketing and how to use it to increase brand awareness of your Magento store and engage users in communication. What does digital marketing include? We usually mean all the marketing tools that we have thanks to the internet or devices by...
In the past, carriers would charge shipping costs based on the weight of the merchandise. However, charging light merchandise based on weight became unprofitable and environmentally demanding quickly. The merchandise took too much space in the truck, aircraft, or ship, due to ineffective packaging. How Can We Affect the Accuracy of Shipping Rates? Imagine you want to ship two different products...
Are you finding it hard to drive traffic to your e-commerce store? Don’t worry, it’s a widespread problem many startup stores and even long-standing businesses have. Luckily, there are four simple areas of e-commerce SEO to focus on that will get you on the track to success. Before you get started, it’s worth noting this journey won’t be easy, but you stand a great chance of success by following...
![How to Optimize Conversions for Your Magento Store? [Desktop and Mobile]](https://amasty.com/blog/wp-content/uploads/2020/11/how-to-optimize-conversions-for-your-magento-store-627x376.jpg)
When creating a Magento store, you want to make sure that the site is as conversion-ready for your customers as possible. Moreover, you need to pay attention to both desktop and mobile versions of your Magento store. It’s hardly a secret that modern mobile users represent 49% of internet traffic. However, for many businesses, mobile conversions remain far lower than on desktop. While this can be...
With the many advancements in technology, more and more businesses have begun to take advantage of remote work arrangements. In fact, it was found by Flexjobs.com that between 2000 and 2010, there was a 35% increase in employees who worked remotely. These trends will only continue to grow. For many, working from home has its advantages. Money is saved on commuting, there is more choice for...
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