Category: Magento 2 Guides

Does SEO Still Matter in 2020? Why Use Amasty’s SEO Audit

by Pavel Lukashenia | Jun 19, 2020 | , | 0

Does SEO Still Matter in 2020? Why Use Amasty’s SEO Audit

If you follow us on socials, you’ve seen that we launched a new service – SEO audit. How to understand your #SEO is working well? Try our #Magento SEO #Audit: https://t.co/q1p8KBkUbq What do we offer? • Free SEO Checklist • Technical SEO Audit • Technical SEO Audit + SEO Toolkit Config E-meet with our SEO expert: https://t.co/725RZFqSB7 pic.twitter.com/o0hrAn3n7s — Amasty Team (@AmastyTeam) June 16, 2020 However, we haven’t introduced you to our SEO team. To clarify this new offer, we’ve had a short interview with our leading specialist, Pavel.   Pavel is the Team Lead of SEO at Amasty with…

M1EOL & PCI Compliance| Is Migration to Magento 2 a Must?

by Alina Bragina | May 26, 2020 | | 2

M1EOL & PCI Compliance| Is Migration to Magento 2 a Must?

Every day you see thousands of irresistible reasons why you should upgrade Magento 1 to Magento 2. Plus, you might have received an alarming email saying that Magento 1 shops will no longer be PCI compliant after June 2020: PCI DSS Requirements 6.1 and 6.2 address the need to keep systems up to date with vendor-supplied security patches to protect systems from known vulnerabilities. PCI DSS 2.3.1, Requirements 6.1, 6.2 Prior to that, store owners focused on bailing out their shops from the tough times but this news from Visa and PayPal simply added fuel to the fire. The Magento…

How to Create a PWA Storefront Using Magento 2 PWA Studio

by Andrei Takarski | May 22, 2020 | | 0

How to Create a PWA Storefront Using Magento 2 PWA Studio

Today we’ll talk about working with Magento PWA Studio and how to create a custom theme based on the Venia theme from Magento. Useful links: why use PWA and what pros PWA Studio brings →   How to create a custom theme in PWA Studio You have at least 2 ways to develop a custom theme by using: Fallback Studio by Jordan Eisenburger; the Scaffolding project supported by Magento Core Team. Let’s consider them in detail. Fallback Studio This method creates a wrapper around PWA Studio, i.e. сopies the file structure of the source project, and you can change them…

How to create a successful online promotion in Magento 2?

by Polina Litreyeva | May 21, 2020 | | 0

How to create a successful online promotion in Magento 2?

Do you know this old-fashioned tradition to propose with a diamond ring? Well, it’s not so old actually. This tradition is a result of the thoughtful advertising of the De Beers company. In 1948 they created a slogan: A Diamond Is Forever that stressed the importance of engagement with a diamond ring. And 72 years later it became a tradition that provides profit not only to this jewelry company but also to many others. A good promo can serve you diligently for many years, but if you don’t calculate the effectiveness of the future promotion correctly, you may suffer the…

[Reopening Plan] What’s common between Macy’s, Gap and Tobi Online Stores

by Alina Bragina | May 15, 2020 | | 0

[Reopening Plan] What’s common between Macy’s, Gap and Tobi Online Stores

Reopening after the pandemic, many clothing retailers get their business back on track with the updated shopping experience. We took Macy’s, Gap, and Tobi e-shops and analyzed: how these stores market their brand and products on the homepage, category and product pages, how coronavirus influenced their offer, what they have in common when presenting their products, and how to add the desired elements to your Magento 2 store. Article summary Gap homepage catalog page product page run-through Tobi homepage catalog page product page run-through Macy’s homepage catalog page product page run-through Useful Links #1. Gap Founded in 1969, the brand…

Recurring Billing Can Get Your Magento 2 Store Back in Line

by Polina Litreyeva | May 8, 2020 | | 4

Recurring Billing Can Get Your Magento 2 Store Back in Line

With the social distancing people shift to online life. This caused an increased demand for subscription products like well known to us all Netflix, Disney, HBO, and other streaming services. The share of Amazon Prime members increased by 16% from 59% of all shoppers last year to 75% nowadays. But the automatic billing model doesn’t limit to entertainment SaaS, people want to get their cosmetics, toothbrushes, dog food at the same time every month. From the buyer’s standpoint, this frees us from the need to worry about a good part of household chores. From a business perspective, this can help…

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