Amasty SEO Toolkit vs. Mageplaza SEO extension for Magento 2

Achieve the top positions on the search results page using an all-in-one SEO tool. Automate routine tasks and drive more organic traffic.
  • Metadata templates
  • HTML and XML sitemaps
  • Rich snippet
  • SEO analytics
$399
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Product updates and support for 12 months

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To find a perfect solution for your store, you need to research, analyze and compare multiple options. This time, we did all the hard work for you and created this comparison page for the 2 most popular all-in-one SEO extensions: Mageplaza and Amasty. Both extensions have 3 pricing options, we’ll take the most feature-rich plans.

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Features of Mageplaza SEO extension for Magento 2

Features of Amasty SEO Toolkit

Basic functionality

Mageplaza SEO extension for Magento 2 comes with all the basic features that you need to improve your SEO workflow:

  • canonical tag. You can exclude duplicate pages from crawling and mark links as preferred for ranking robots using canonical tags.
  • rich snippet. With this tool, you can create a better presentation of your pages on search engines.
  • metadata templates. Mageplaza SEO extension allows you to create templates for metadata for products, categories, CMS pages, and layered navigation. Use variables to customize your default template for different pages automatically.
  • HTML/XML sitemaps. By creating and updating these sitemaps, you can make your store structure clear for both crawling bots (XML map) and users (HTML map).
  • crosslinks. This plugin supports both internal and external cross-linking.
  • robots metadata. Specify what pages crawling bots should index by setting Follow, Nofollow, or Noindex tag.
  • SEO report. The analytical report includes the data about duplicated content, missing metadata, low word count pages, and 404 errors.

Basic functionality

As well as the plugin by Mageplaza, our SEO Toolkit is an all-in-one SEO solution. It has all the basic SEO features:

  • canonical tag
  • rich snippet
  • metadata templates
  • HTML/XML sitemaps
  • crosslinks
  • robots metadata

Unique features

Mageplaza SEO extension for Magento 2 includes 2 unique features for your store:

  • hreflang and alternate tags. These tags are the most useful for international stores because they allow you to tell robots what page should be used for what language.
  • SEO checklist. This plugin comes with a list of SEO tasks that you need to perform to achieve a higher position on SERP.

Unique features

Amasty extension offers 4 unique features for SEO specialists:

  • SEO Toolbar. Using this feature, you can access all the key SEO parameters of a specific page right on the frontend without switching tabs. The toolbar includes the information about robot meta header, canonical tag, the number of heading tags, meta tags length, in-page links, meta tags templates, etc.
  • SEO-friendly URLs. This module generates convenient product URLs for customers and search robots automatically. You can set the URL length, category path, redirect to canonical URLs, and customize breadcrumbs.
  • URL rewrites regeneration. By default, newly-uploaded products get the URLs like /website.com/category/view/id. SEO Toolkit premium can automatically change them according to your SEO needs.
  • Alt Tags Generator. Using this feature, you can optimize alt tags for product and category images in bulk.

Features comparison

Key FeaturesAmasty SEO Toolkit (Premium)Mageplaza SEO extension (Ultimate)
Canonical tag
Rich snippet
Metadata templates
XML /HTML sitemaps
Crosslinks
Robots metadata
SEO report
Hreflang and link alternate tags
SEO checklist
SEO Toolbar
SEO-friendly URLs
URL rewrites regeneration
Alt Tags Generator
$399

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See Magento (and other software) versions we support and guarantee their compatibility with our extensions

Version 2.5.1
Last Update: Dec 01, 2023
2.5.1 - Dec 01, 2023
  • New we added AVIF image optimization support which is provided as a part of smart optimization for the Premium version (Note: the functionality is available as a part of an active product subscription or support subscription)
2.5.0 - Nov 14, 2023
  • New we added the ability to import and export Redirects data for Pro and Premium versions (Note: the compatibility is available as a part of an active product subscription or support subscription)
  • Fix now the Toolbar is displayed only for the specified IPs as intended
Version 2.4.0
Last Update: Nov 09, 2023
2.4.0 - Nov 09, 2023
  • Compatibility we added the compatibility with Hyvä Theme for SEO Toolkit Pro version. You can find the packages for installing in composer suggest (Note: the compatibility is available as a part of an active product subscription or support subscription)
Version 2.3.0
Last Update: Jul 06, 2023
2.3.0 - Jul 06, 2023
  • Compatibility now Amasty SEO Toolkit Core is compatible with GraphQl. You can find the 'amasty/module-seo-toolkit-lite-graphql' package for installing in composer suggest (Note: the compatibility is available as part of an active product subscription or Support Subscription)
  • Compatibility now Amasty Google Rich Snippets is compatible with GraphQl. You can find the 'amasty/module-google-rich-snippets-graphql' package for installing in composer suggest (Note: the compatibility is available as part of an active product subscription or Support Subscription)
Version 2.2.0
Last Update: May 29, 2023
2.2.0 - May 29, 2023
  • Improvement we updated SEO Toolkit Premium module dependencies by adding 'amasty/module-facebook-pixel' package
Version 2.1.2
Last Update: Dec 23, 2022
2.1.2 - Dec 23, 2022
  • Fix we removed undefined classes that caused the issue during SEO Toolkit premium version installation
2.1.1 - Aug 06, 2022
  • Fix we updated the extension packages to avoid tariff conflicts during upgrading
2.1.0 - Feb 24, 2022
  • New now the extension provides functionality to optimize images (Premium)
  • New now the extension provides functionality to optimize images (Premium)
  • New now it is possible to add Open Graph tags to product, category, and CMS pages (Pro)
  • New now it is possible to add Open Graph tags to product, category, and CMS pages (Pro)
  • New we added an option to automatically generate new product URLs based on the specified URL template. Now there is no need to run the command each time a new product is added (Pro)
  • New we added an option to automatically generate new product URLs based on the specified URL template. Now there is no need to run the command each time a new product is added (Pro)
  • New we introduced functionality to separate sitemaps based on the entity types included in them (Pro)
  • New we introduced functionality to separate sitemaps based on the entity types included in them (Pro)
  • New now it is possible to exclude categories from sitemap via tree instead of having to type each category URL separately (Pro)
  • New now it is possible to exclude categories from sitemap via tree instead of having to type each category URL separately (Pro)
  • New we added an option to create redirects to external resources (Lite)
  • New we added an option to create redirects to external resources (Lite)
  • New we added functionality to create automatic redirects for removed products and categories (Lite)
  • New we added functionality to create automatic redirects for removed products and categories (Lite)

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