For more details see the SEO Toolkit for Magento 2 extension page.
The extension is a collection of seven efficient SEO tools. It significantly simplifies the process of specifying the meta tags, short and full SEO descriptions, and rich snippets as well as making product URLs unique. Furthermore, you can quickly generate XML and HTML sitemaps for a better interaction with Google and customers.
To enable redirect option, go to Stores→Configuration→ SEO Toolkit
301 Redirects to Home Page - Enable redirect option to avoid duplicating content and make store URLs SEO-friendly.
Enable Redirect from 404 to Search Results - The feature redirects customers to a search result page instead of 404 page not found. For instance, when customers navigate to exmaple.com/shorts page, which does not exist (404 not found), the extension redirects them to a page with shorts search results.
Add Link Rel=“next/prev” - The feature provides precise pagination: the links are grouped with the sequences and not dispersed between pages. Customers receive the first page of the series: e.g. example.com/extensions.html instead of example.com/extensions.html?p=1). If you are interested in more details, see Googleblog
Add Page Number to Meta Title/Description - The feature adds page numbers to meta titles/descriptions to fasten the work of search crawlers and the index building process.
Enable SEO Toolbar - The feature helps quickly make the SEO analysis of any page.
Show Only for IP - Enable display the SEO statistics only for the page with the entered IP.
The SEO Toolbar provides the following page statistics on the front-end: robots meta header, canonical URL compliance, number of H1 tags, meta title, description and keywords, images alt tag, in-page links, iframes, microformats tags, schema.org tags, page content state and applied meta tags template.
Add Advanced Reviews - Install the Advanced Product Reviews for Magento 2 extension to get higher search ranking positions, engage customers and build up trust in your business.
Go to the HTML Sitemap for Magento 2 guide page to configure the plugin.
Go to the Google Rich Snippets for Magento 2 guide page to configure the plugin.
Go to the Meta Tags Templates for Magento 2 guide page to configure the plugin.
Go to the Unique Product URL for Magento 2 guide page to configure the plugin.
Go to the XML Google Sitemap for Magento 2 guide page to configure the plugin.
Go to the Cross Linking for Magento 2 guide page to configure the plugin.