For more details see how the SEO Toolkit for Magento 2 extension works.
The extension is a collection of seven efficient SEO tools. It significantly simplifies the process of specifying the meta tags, short and full SEO descriptions, and rich snippets as well as making product URLs unique. Furthermore, you can quickly generate XML and HTML sitemaps for better interaction with Google and customers.
To enable redirect option, go to Stores→Configuration→ SEO Toolkit
301 Redirects to Home Page - Enable redirect option to avoid duplicating content and make store URLs SEO-friendly.
Enable Redirect from 404 to Search Results - The feature redirects customers to a search result page instead of 404 page not found. For instance, when customers navigate to exmaple.com/shorts page, which does not exist (404 not found), the extension redirects them to a page with shorts search results.
Custom URL Key for Default Search Results Page - set to Yes if you want to use the neat and easy-to-read URL to display in search results. URL will look 'search/yellow' instead of 'catalogsearch/results/q=yellow'
Search Results Page URL Key - specify the URL key that will indicate that this URL is a search result.
Add Link Rel=“next/prev” - This option is visible only if the Use Canonical to ‘View All' for Paginated Pages is set to 'No’. The feature provides precise pagination: the links are grouped with the sequences and not dispersed between pages. Customers receive the first page of the series: e.g. example.com/extensions.html instead of example.com/extensions.html?p=1). If you are interested in more details, see Googleblog
Add Page Number to Meta Title/Description - The feature adds page numbers to meta titles/descriptions to fasten the work of search crawlers and the index building process.
Enable SEO Toolbar - The feature helps quickly make the SEO analysis of any page.
Show Only for IP - Enable display the SEO statistics only for the page with the entered IP.
The SEO Toolbar provides the following page statistics on the front-end: robots meta header, canonical URL compliance, number of H1 tags, meta title, description and keywords, images alt tag, in-page links, iframes, microformats tags, schema.org tags, page content state and applied meta tags template.
Add Advanced Reviews - Install the Advanced Product Reviews for Magento 2 extension to get higher search ranking positions, engage customers, and build up trust in your business.
The extension also adds several extra configs for Products Search Engine Optimization. To access them, please go to Catalog → Products → (any product name) → Edit→ Search Engine Optimization tab in Products' configs.
URL Key, Meta Title, Meta Keywords, Meta Description - the default Magento's SEO options.
Canonical Link - set the URL that will be used as a canonical link for a specific product.
Robots - choose the appropriate options on what directions will be given to Google crawlers via Robots file.
The module allows you to configure custom redirects to meet your business demands. To do that, please go to Marketing → Amasty SEO Toolkit → Manage Redirects. The Redirects functionality allows you to create various redirect types, use wildcards redirects, create redirects for 404 error pages, and assign redirects for various store views.
On the Redirects grid, you can see all redirects that are created for this store.
To add a redirect, please click the Add New Redirect button.
Status - turn the switch to Enabled, to apply redirect.
Request Path - here, insert the URL of origin page that should be redirected.
Target Path - enter the URL of the end page, to which the user will be redirected.
To do that, fill the settings as follows:
Redirect Type - choose if you want the URL to be moved permanently as 301 redirect, or temporary as 302 found redirect.
Use for 404 Pages Only - set to Yes if this redirect applies only to pages with 404 error.
Description - write an explanation for the redirect. This is handy if you need to maintain a large number of redirects. A clear description that states the redirect's purpose saves lots of time on redirects maintenance.
Store Views - select, on what store view level the redirect will be applied. You can create a custom redirect for a specific store view if needed.
Priority - in case of several redirects that have an identical Request Path, the redirect with the highest priority will be executed. 1 is the highest priority.
Go to the HTML Sitemap for Magento 2 guide page to configure the plugin.
Go to the Google Rich Snippets for Magento 2 guide page to configure the plugin.
Go to the Meta Tags Templates for Magento 2 guide page to configure the plugin.
Go to the Unique Product URL for Magento 2 guide page to configure the plugin.
Go to the XML Google Sitemap for Magento 2 guide page to configure the plugin.
Go to the Cross Linking for Magento 2 guide page to configure the plugin.
Magento 2 SEO Toolkit extension is preintegrated with Cron Tasks List to provide store owners with an opportunity to track and manage all cron tasks running in the website background.
To view all scheduled and executed cron tasks, go to System → Cron Tasks List
Run all cron tasks and generate their schedule by clicking the ‘Run Cron’ button. Also you can delete separate tasks in bulk, apply filtering and sorting options when it is needed.