When your store features dozens – or even hundreds – of brands, manually crafting SEO-optimized product descriptions, meta tags, and alt texts for brand pages becomes a daunting and expensive task. Many merchants delay or skip this step, leaving pages either empty or filled with duplicate boilerplate content.
That’s a missed opportunity. Strong brand pages can attract organic traffic, support long-tail keywords, improve site structure, and build customer trust. In short, brand pages quietly play a huge role in SEO, user engagement, and conversion rates. But how do you scale content production without sacrificing quality?
In this article, we’ll show you how to automate up to 80% of brand page content creation using two Amasty modules: Shop by Brand and the ChatGPT AI Content Generator. This integration gives marketers the best of both worlds – speed and scale from AI, with creative control and brand consistency preserved.
Meet the Tools: Shop by Brand and AI Content Generator
To solve the problem of content production at scale, Amasty offers two powerful Magento 2 modules that work even better when combined.
Shop by Brand for Magento 2
This module is the foundation. It enables you to create rich, structured brand pages in just a few clicks. Each brand gets its own landing page with customizable filters, widgets, and content blocks. This not only improves the shopping experience but also lays the groundwork for SEO.
Key features:
Automatic creation of individual brand pages
Custom filters and navigation by brand
Brand-specific widgets for homepage and category pages
But great structure alone isn’t enough – those pages still need content. That’s where the next tool comes in.
AI Content Generator for Magento 2
This module brings generative AI directly into your Magento admin panel. Designed specifically for e-commerce needs, it allows you to generate SEO-optimized text for brand pages, product listings, CMS blocks, and more – right where you need it.
Highlights include:
Create and save reusable prompt templates for consistent output
Track and review past generations to keep your workflow organized
Zero-cost AI generation with an active subscription (thanks to Amasty’s AI service)
Compatibility with GPT-3, GPT-4, GPT-4 Turbo, and GPT-4o
The AI Content Generator dramatically reduces time spent on repetitive writing tasks (like sharing key brand details or filling out metadata) while giving you the ability to tweak and refine content as needed.
Why They Work Better Together
When integrated, these two modules turn every brand page into a content-rich, SEO-ready asset. The Shop by Brand module provides the structure, while the AI Content Generator fills it with relevant, on-brand, and optimized content. As a result, you get a streamlined workflow that boosts your store’s visibility, consistency, and speed of execution without overloading your team.
What You Can Automate (and Where)
When you combine Shop by Brand with the AI Content Generator, you opt in for the ability to auto-fill multiple content fields across your brand pages – all directly within the Magento 2 admin panel. This is a scalable system that helps you launch and optimize dozens of branded pages with minimal manual work.
Here’s exactly what you can automate:
SEO Tab Fields
These fields are necessary for search engine indexing and on-page optimization:
URL Alias: Automatically generate clean, SEO-friendly URLs that reflect your brand naming structure.
Meta Title: Capture attention in search engine results with keyword-optimized titles.
Meta Description: Create compelling summaries to increase click-through rates.
Meta Keywords: (If used) Fill with relevant terms to help reinforce keyword targeting.
Page Content Tab
This is where your brand storytelling and user engagement really happen:
Page Title: Create clear, brand-specific titles that align with your site structure.
Description: Generate full, descriptive content that showcases the brand’s identity, values, and product range.
Short Description: Summarize the brand in 1–2 sentences for quick user scanning.
Image Alt: Improve accessibility and SEO by auto-generating alt tags based on brand names or descriptions.
Small Image Alt: Apply the same automation to thumbnail or secondary images.
Built-In Control for Customization
Each generated field remains fully editable, meaning your marketing team can quickly review and adapt the AI-generated copy. You can apply your tone of voice, refine product highlights, or localize language, without starting from scratch.
Why It Matters: Business Impact of Automating Brand Page Content
When done right, automating brand page content improves operational efficiency, SEO visibility, and user engagement. Let’s break down how this integration delivers tangible value.
Speed – From Hours to Minutes
Manually writing SEO-friendly content for 50+ brand pages could take weeks. With Amasty’s integration, you can generate and publish complete brand profiles, including metadata and descriptions, in just a few minutes.Enjoy faster time to market, fewer delays in product rollouts, and reduced workload for content teams.
Scalability – Add Brands Without Adding Burden
Expanding your catalog with new brands? Instead of briefing copywriters and waiting for delivery, you can generate all brand-related content in one click. Make sure your brand pages stay updated and consistent, even as your assortment grows.
Consistency – Structure and Tone Aligned
AI-generated content based on reusable prompts ensures a uniform structure, tone, and keyword strategy across all brand pages. This helps avoid SEO cannibalization and maintains a polished, professional look site-wide. Such cohesive brand experience builds trust and performs better in search.
SEO Performance – Content That Works for You
Unique, well-structured content helps search engines crawl and index your brand pages effectively. By filling all key SEO fields, you improve your chances of ranking for long-tail brand + product queries. You’re guaranteed to get increased organic traffic and better visibility for niche and branded searches.
Flexibility – Full Control in the Admin Panel
Since content generation happens inside the Magento admin, your team can edit, adapt, or localize any field on the fly. This allows for regional tailoring, A/B testing, and brand-specific messaging without developer involvement. Benefit from greater agility and control over your content without breaking your workflow.
Real-World Use Cases: How Merchants Win with This Integration
To truly see the impact of the Shop by Brand and AI Content Generator combo, let’s look at three real-life scenarios where automation delivers measurable results for Magento merchants.
Use Case 1: Mass Launch of Brand Pages with Unique Content
The Challenge:
A store carries 100+ brands, but most brand pages are empty or contain duplicate placeholder text. Creating high-quality content for each is time-consuming and expensive.
The Solution:
With the integration, the merchant bulk-generates:
Unique brand descriptions
SEO meta titles and descriptions
Alt text for logos and images
All content is immediately editable, so the team can review and adjust as needed.
Business Value:
Boost in organic traffic thanks to improved page indexing
Higher user engagement and time-on-site
Faster page launches without hiring extra copywriters
Use Case 2: Rapid Expansion into New Markets or Categories
The Challenge:
The merchant is launching a new regional storefront or introducing an entirely new brand category.
The Solution:
The AI Generator creates:
Localized, language-tailored content
Copy adapted to a new target audience’s tone and search habits
SEO-ready templates in multiple languages (if paired with translation tools)
Business Value:
Accelerated time-to-market in new regions
More trust from local shoppers due to tailored messaging
Efficient scaling without overloading the content team
Use Case 3: SEO Optimization Without a Dedicated SEO Team
The Challenge:
There’s no in-house SEO expert, and budgets don’t allow for hiring an agency to optimize every brand page.
The Solution:
AI automatically fills all SEO-relevant fields in the Shop by Brand module:
Meta titles and descriptions
URL aliases
Keywords and alt texts
Business Value:
Immediate SEO uplift with minimal manual effort
Consistent quality across all brand pages
Reduced dependency on external SEO services, cost savings long term
Each of these use cases highlights the versatility, efficiency, and business impact of using Amasty’s integration. You can scale faster, optimize smarter, and cut down on content costs.
Smarter Content Creation Starts Here
Creating SEO-optimized content for brand pages no longer needs to be a manual, time-consuming process. With the powerful integration of Amasty’s Shop by Brand and AI Content Generator modules, you can automate up to 80% of the work while keeping full control over quality and messaging.
This solution lets you:
Launch and scale brand pages in hours, not weeks
Ensure consistent, optimized content site-wide
Free up time to focus on strategy, creativity, and conversion
Try it on your Magento store and see how it transforms your content workflow, visibility, and business growth.
