10 Ways to Use Smart Discount Codes To Incite Customer Loyalty

Smart Discounts
Posted in: Magento 2 Guides
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Smart discount codes are the perfect way to turn your cost-conscious customers into loyal ones. With smart discount codes, you can get your cost-conscious consumers to pounce on your products or services at a loss.

What is a smart discount code? 

Smart discount code meaning a special discount code that triggers an offer when entered during checkout. These codes usually have some type of fine print but in most cases, they’re not restrictive and will leave the customer feeling like he got a great deal on his purchase. For example, smart discount codes are perfect for triggering loyalty programs so that you can keep track of who purchased from you and whom you need to reach out to with future offers. Here are 10 ways you can use smart discounts to incite customer loyalty.

Offer Exclusive Smart Discounts

Smart discount codes are great for triggering loyalty programs, but they’re even more effective as a marketing tool if you create a limited edition offer. For example, you can create a sale with a limited quantity that is only available for a few days. This could be a sale on a specific style of clothing, or it could be a sale only available to a select group of customers who purchased a certain amount of your product. By creating a sale with a limited number of units available, you’re creating intense competition. Customers will be even more eager to get a copy of the sale so that they can get the best deal. By creating exclusive offers, you’re creating an environment where customers are even more likely to come back to purchase from you again in the future. 

Check your email for exclusive codes

So many companies offer exclusive promotions to their email subscribers. If you’re not already doing this, you should be. If you’re already doing this, you should be checking your emails daily to see if there are any new offers. For example, are there any new products or services that you can offer to customers at a special price? If you’re not checking your emails, you’re missing out on this marketing opportunity. Are there any emails that you haven’t opened yet? Keep track of these emails so that you can be one of the first to know when there’s an exclusive code that you can use in your store. 

Show customers the money-back guarantee

One of the best ways to create a loyal customer is to provide a guarantee. No matter how much you sell, there will be customers who are dissatisfied. It’s just a part of doing business. What you can do is offer a money-back guarantee. Providing a guarantee can help you avoid lawsuits and make customers feel comfortable about purchasing from you again. When you provide a money-back guarantee, customers know that if they’re unsatisfied with their purchase, they can return it for a full refund (or exchange it for another item). 

Make your products visible on search engines

Humans are curious creatures, and you can use this fact to your advantage by making your products visible on search engines. For example, if you sell handbags, you can make your products visible on shopping engines like Google. This way, potential customers can easily find your products and see if they’re available in stores near them. If they like what they see, they can simply click a few buttons and have the product delivered to their front door.

Keep track of repeat customers with email addresses

Many organizations send out emails asking for customer emails. By tracking not just the number of emails you get, but also the number of times those emails are opened, you can learn a lot about your customers. For example, you can learn how many customers have given you their email address permission to email them again. You can also learn which customers have become repeat customers but haven’t yet given you permission to email them again. Asking customers to give you permission to email them again will help you avoid annoying these customers with automated messages and keep track of who you need to reach out to again. 

Track traffic using Google Analytics

If you don’t have access to your Google Analytics account, then you can use the free open source tool Stackrank. Using the Stackrank tool, you can see which retailers are visiting your website, where they’re coming from, and what actions on your website are driving traffic to those retailers. Stackrank even tracks what kind of device visitors are using to access your site. For example, if you sell products only available in physical stores, you could use this information to track which retailers are visiting your website, where they’re coming from, and what actions on your website are driving traffic to those retailers. You could then use this information to send out emails to physical retailers who have been eyeballing your products but haven’t yet purchased from you. 

Set up a welcome newsletter to reach out to new customers

You could send a welcome newsletter to new customers who sign up for your newsletter. In this newsletter, you could tell customers about your best deals, send out a discount code, or include a coupon code to be used in your store. By sending out a welcome newsletter, you can easily track who signs up for your newsletter and who has purchased from you before. 

Use automation to reach out to loyal customers at specific times

Do you have customers who purchase from you repeatedly? Do they give you permission to reach out to them again? If so, you could use automation to reach out to these customers at specific times. For example, you could set up a calendar reminder on your phone to automatically send out an email to your loyal customers at 5pm every day. This could be a welcome email about upcoming sales, or it could be a reminder about your upcoming events. 

Don’t forget to communicate with your existing customers

As you use smart discount codes to incite customer loyalty, don’t forget to communicate with your current customers. By communicating with your customers, you can increase their satisfaction with your brand. For example, you can send a thank-you email after a customer purchases from you. In your thank-you email, you can include something like, “You are our favorite customer. We’re thankful for your business and hope that you enjoy your new purchase.” These are just a few ways you can use smart discount vouchers to incite customer loyalty. They can help you increase sales and gain new customers, but they can also help you retain your existing customers and build a brand loyalty for your company.

If you are the owner of the Magento 2 website or just planning to create it, then you may be interested in our Special Promotions product that runs a great variety of exclusive promotions to easily attract customers' attention and increase sales.

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