What Is Unit Price? A Guide to Improving Trust & Conversions
According to a Baymard Institute recent study, 87% of e-commerce websites fail to provide unit price details, which leads to friction in the decision-making process. This lack of clarity often results in cart abandonment or inefficient promotion campaigns. Let's explore why unit price matters for both e-commerce businesses and consumers. We’ll also share unit price examples and discuss best practices for integrating price per unit into your store.