E-commerce & Marketing

What is a Stockout?

What is a Stockout and How to Avoid It?

No amount of a sale you make is relevant if the product does not exist in your physical domain. A sudden inventory shortage can turn things upside down and you’ve inadvertently got yourself a disappointed customer. Stockouts are a serious problem for many vendors throughout the United States. It’s fair to say it’s a veritable retail epidemic. So, let’s look at common examples of stockouts, their consequences, and the most practical solutions for how to prevent stockouts in advance. 

May 27, 2024
E-commerce Subscription Model

E-commerce Subscription Model: Definition and How to Choose

Regardless of how big or small an e-commerce store is, maintaining profit margins is the primary goal you are looking to achieve. One interesting way to boost your profitability and customer experience is by offering e-commerce subscription plans aligned with the products and services of your brand. Let’s start with understanding what e-commerce subscriptions are.

May 14, 2024
Layaway meaning

Layaway Meaning, Best Practices, and Pros & Cons

Since its advent during the Great Depression in the 1930s, layaway has proven its many significant benefits to customers and its sustainability as a revenue generator for retailers. But, in an age of e-commerce and wallets bulging with credit cards, is layaway still a thing? Are there still stores that offer layaway? If so, how does layaway work online?

May 7, 2024
Click and Collect E-commerce

Why Your E-commerce Business Needs to Apply a Click and Collect Strategy

Click and collect sales are expected to exceed $109 billion in 2024. This strong revenue-generating service line has proven to be an ideal option for online and physical stores wanting to grow both revenue and foot traffic. It’s now a key driver in sales of consumer goods, with over 78% of click and collect sales currently in grocery orders. However, many retailers are not yet familiar with click and collect, its processes, and the benefits of store pickup for business.

May 1, 2024
A Guide to Overnight Shipping

Overnight Shipping for E-commerce Businesses: Implementation Best Practices

For online vendors and physical store operators alike, overnight shipping can make all the difference in customer satisfaction and repeat sales. A recent survey indicates that at least 65% of online shoppers in the US are willing to pay more for faster delivery. Use the information in this handy overnight shipping guide to help you determine what is best in next-day delivery options for your customers and your business.

April 30, 2024
What is Magento

What is Today’s Magento? The State of The Platform in 2024

Because of the growing variety of e-commerce platforms, the number of stores using Magento has decreased over time. A once go-to open-source e-commerce platform, it is now one of the top options among a dozen platforms. But no matter what you think of Magento’s current popularity, it's a fact that it has made a name among the best industry players and that there are over 145,886 Magento online stores to this day.  Let’s take a brief look at Magento’s history, today’s versions and features, and find out whether you can benefit from using Magento today.

April 22, 2024

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