E-commerce Best Practices

outsourcing-code-review

Benefits of Outsourcing Your E-commerce Store Code Review

Outsourcing the code review process offers numerous benefits to developers. Outsourcing allows development teams to pursue other developments while learning how to fix technical issues in ongoing projects. These outsourced experts also provide a second set of perspectives among a variety of coding languages and programs to ensure understandable, effective code that will perform as intended. Outsourced reviewers can also go over specific portions of code or assist in any aspect of the development process according to a company’s needs. Read on to learn four benefits to consider when outsourcing your code review.

February 2, 2023
how-to-improve-navigation

How to Improve Your E-commerce Website Navigation: Best Practices

Without good navigation, users will quickly become frustrated and leave your site, resulting in high bounce rates and low conversion rates.

This comprehensive guide will cover best practices for creating effective navigation, the impact of good navigation on e-commerce, and tips for testing and improving navigation on your website. By the end, you'll have a solid understanding of improving your website navigation and how it can affect your performance.

January 26, 2023
valentines-promotion-checklist

Valentine's Day promotion checklist

The weeks leading up to a holiday are the time for e-commerce marketers to revamp their tactics and increase sales, and there’s hardly a better day for this than Valentine’s Day. In the U.S. in 2019, more than 135 million people purchased gifts for Valentine’s Day–that’s around 2 of every 5 Americans.

For your business’s Valentine’s Day promotion, you’ll want to focus on getting a few of those 270 million eyes on your products and converting them into paying customers. When you combine those millions of shoppers looking for the right gifts with the right Valentine’s Day marketing ideas, you can make the day big for both customers and your business. For that purpose, we’ve curated a handy checklist of Valentine’s Day promotion ideas just for you.

January 24, 2023
cdp-explained

What is a Customer Data Platform (CDP) and how can it benefit your business?

When we shop online, it’s common to do some research: starting with a simple Google search for the best products out there, your journey most likely takes a series of twists and turns through review sites, product pages, YouTube tutorials, and forum threads before you’ve decided which item is best for you. This research pathway is nothing new – people have done it since before the internet – but the world wide web certainly complicates things. Now that you’re no longer a “regular” at a brick-and-mortar store, how do e-commerce sites ensure you have a streamlined, personalized shopping experience?
January 18, 2023
angel-investors

How to successfully talk to angel investors

If you're a small business owner or entrepreneur, you may be looking for ways to grow your company. An option many business owners choose is to approach angel investors for help with financing their idea. Angel investors invest in small businesses or startups that they have faith in and believe will succeed. Getting an angel investor on board can provide much-needed financial support for your business. But how do you go about successfully talking to these potential investors?
November 17, 2022
biometrics e-commerce integration

Have you integrated biometrics into your online store yet?

The growth of biometrics in e-commerce is inevitable. Therefore, you should consider providing multiple ways to use biometrics in your store, as well as offering additional options for securing your customers' data.  Biometrics can offer quite a few conveniences and advantages for your business, and the article reveals the main ones.
October 20, 2022

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