According to the National Retail Federation’s 2023 Holiday Report, 62% of U.S. holiday shoppers said they were likely to purchase gifts online if wrapping services were available. That’s a big opportunity, especially since most stores still don’t offer it.
The value of gift wrapping goes far beyond presentation. It solves a real customer pain point – time. Many online shoppers buy gifts last-minute, and the ability to ship a wrapped present directly to the recipient is a huge convenience.
In this blog, we’ll explore best practices for offering gift wrapping in online stores (including those on Magento) and highlight well-known online stores that gift wrap, so you can follow their lead.
Read More: How Gift Wrapping and Gift Cards Increase Sales
Why Add Gift Wrapping At All?
For merchants, offering gift-wrapping services tends to encourage larger orders, boosting average order value by roughly 12%. Many users report that availability of branded or premium wrapping makes the store feel more thoughtful: surveys show 40% of shoppers perceive gift wrapping as a positive sign, and up to 68% are more likely to shop again when packaging is attractive.
Even simple items – books, skincare, small gifts – wrapped for gifting consistently drive higher satisfaction and repeat business. Studies confirm that customers who choose gift-wrapped orders are more engaged, with 15-30% greater likelihood to repurchase, and 20-30% increases in holiday sales when wrapping is offered.
In short, gift wrapping is a small service that leaves a big impression. Letting customers add a gift message, remove the price tag, or choose wrapped delivery further improves perceived value and fosters loyalty.
Want to instantly improve your customer experience and boost average order value? Amasty’s Gift Wrap for Magento 2 gives your store everything it needs to offer polished, professional gift presentation, from custom wrap styles to handwritten messages and even gift receipts.
Top 10 Online Stores That Gift Wrap (with Pricing)
Some of the biggest e-commerce brands already recognize the value of offering gift wrapping. These places that wrap gifts go beyond functionality and create genuine customer experiences:
1. Amazon offers gift wrap for eligible items at checkout. Fees generally range from $3 to $5 per item. Customers can select a gift bag or gift box, add a custom message, and request price concealment.
2. Nordstrom offers gift wrapping options via a popup at checkout. Prices typically range from $5 to $7 depending on the wrapping style. Each selection includes photos, a description, and info on packaging oversized items.
3. Walmart provides online gift wrapping for many eligible items during checkout, charging around $3.97 to $4.97 per item depending on the paper design or gift bag option. Personalized messages and price removal are included.
4. Barnes & Noble includes free gift messages, removes price tags, and provides wrapping information via a clickable link on the product page. Gift wrapping service is generally complimentary or minimal cost depending on location.
5. Crate & Barrel charges around $6.50 for elegant wrapping, which includes a sturdy box, tissue paper, and ribbon.
6. Nike offers a complimentary gift message and gift receipt option during checkout, but does not charge for gift wrapping services.
7. Bloomingdale’s & Neiman Marcus offer premium seasonal wrapping kits priced from $5 to $7.50, featuring exclusive seasonal designs and high-quality materials.
8. GAP has three wrapping variants, which vary in price from $4 to $6. Each option is clearly explained and easy to select online.
9. Williams Sonoma provides high-end gift wrap for about $6. Customers receive a neatly boxed package with tissue paper and a satin ribbon, perfect for weddings, holidays, or corporate gifting.
10. L’Occitane displays each wrapping style as a product with reviews. Pricing typically ranges between $5 and $7 depending on the wrapping design. This approach supports upselling and builds customer trust.
How to Offer Gift Wrapping in Your Store
What do shoppers expect from stores that wrap gifts today? More than just paper and bows. Here’s a checklist of what modern shoppers expect when looking at what stores do gift wrapping and how you can meet those expectations:
Clear Photos of Wrap Styles – Show exactly what the wrapping looks like. Display gift wrap methods unique for selected products and let shoppers zoom in or toggle between them.
Real Reviews and Ratings – Show reviews for gift wrap options. Treat them like you would treat products, as this attitude builds trust.
Detailed Descriptions – What’s included? Ribbon? Tissue paper? Card? Also, clarify how oversized or delicate items are wrapped.
Multiple Styles or Themes – Offer at least two or three gift wrap paper options, e.g., minimal, premium, festive, or gender-neutral. Bonus points for seasonal designs.
Card Options with Personalization – A digital or handwritten message card makes every gift feel more personal. Include from and to fields to avoid confusion.
Gift Receipts and Price Removal – Many stores that wrap gifts forget this step, making it easy for the buyer to hide the price.
Add the Option at a Checkout Page – Integrate your gift wrap selections into the shopping cart page or checkout process for a frictionless experience.
Keep Packaging Quality High – A crushed bow or smeared card is worse than no wrap at all. Quality control matters for customer satisfaction.
Update Wrap Designs Regularly – Like greeting cards, your wrap should evolve throughout the year – Christmas, birthdays, Valentine’s Day, etc.
Transparent Pricing – Whether free or paid, be upfront. Some stores that offer gift wrapping charge a small fee, but the key is to make sure it's worth it.
When implemented correctly, wrapping services enhance both emotional and functional value.
Read More: How to Boost Holiday Sales in Magento
How to Enable Gift Wrapping Online on Magento 2
For merchants on Magento 2, enabling gift wrapping via a module is the easiest option. With the right Magento 2 Gift Wrap extension, you can set the gift wrapping flow up in minutes – from style previews to gift card messages, receipts, and logic for what can or can’t be wrapped.
Here are three popular ways to add gift wrap functionality to Magento 2:
Amasty Gift Wrap – A powerful extension with unlimited wrap options, gift messaging, gift receipts, per-product availability settings, and full integration at checkout.
FME Gift Wrap – Offers design-based gift wrap choices with conditions by category and product.
Mageplaza Gift Wrap – Supports gift wrapping selection during checkout with pop-ups and customizable themes.
If you're looking to enable gift wrapping in Magento 2 quickly and with full flexibility, Amasty's solution is the one that balances its price (just $199) with the robust feature set.
Read More: Gift Card Extensions: Amasty vs. Aheadworks
How to Set the Right Gift Wrapping Fee for Your Store
If you’re thinking of adding gift wrapping as a service, you need to price it correctly. Shoppers appreciate the convenience and thoughtful presentation, but your fee should reflect the time, materials, and experience involved.
Overall, gift wrapping costs should factor in:
Material Quality – Premium wrapping paper, fabric ribbons, boxes, tissue paper, and eco-friendly alternatives cost more than standard supplies.
Labor & Time – Hand-wrapping takes time, especially during peak seasons. The more intricate the wrap, the more staff time you’ll need to account for.
Customization Options – Personalized elements like handwritten gift tags, custom messages, wax seals, or branded stickers can elevate the gift, but they also increase preparation time and material cost.
Brand Positioning – Luxury or boutique stores often offer elevated packaging and can charge accordingly. In contrast, budget-focused retailers may offer simpler, flat-rate options.
With that in mind, you need to set a competitive yet profitable fee for your store’s gift wrapping. Here are some of the most common pricing best practices:
Match the Fee to Your Audience. High-end customers may expect (and pay for) a premium experience. Value-conscious shoppers might prefer a low-cost or complimentary basic wrap.
Offer Tiered Options. Provide basic, standard, and deluxe gift wrap packages at different price points. This gives customers flexibility while helping you cover costs.
Communicate Value Clearly. Let customers know exactly what they’re paying for – beautiful packaging, personalization, and convenience.
Bundle Smartly. Consider offering gift wrapping as part of a holiday package, loyalty perk, or for free after a certain order value to increase conversions.
Takeaways
The question is no longer what stores wrap gifts, but why yours wouldn’t. Offering thoughtful gift options doesn’t simply meet customer expectations, it delights them.
Integrating gift wrapping online into your store experience is a low-effort, high-reward move for both small boutiques and large retailers. And if you’re using Magento 2, Amasty’s Gift Wrap can make the process simple, flexible, and reliable.
Frequently asked questions
Yes. Amazon offers gift wrapping for eligible products. Look for the option during checkout, it includes a gift bag or box, a message card, and hidden pricing.
When reviewing your cart, select “Add gift options” next to the item. You’ll then be able to choose wrapping, a custom message, and whether to hide the price.
Absolutely. Dollar Tree sells affordable gift wrap supplies including bags, paper, bows, and tissue – great for budget-conscious gifting.
Yes. Nordstrom offers gift wrap at checkout and includes visuals and detailed information on how each wrap looks and works.
Yes. Barnes & Noble still provides gift wrap options, often including a free message and concealed pricing for shipped gifts.
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