Why You Should Build Your Store with BigCommerce

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Choosing the right platform for your online store is a major step for your business. BigCommerce is a user-friendly option, offering a comprehensive suite of tools to help you create, manage, and scale your e-commerce business efficiently. With its flexibility and various features tailored for both newcomers and seasoned entrepreneurs, BigCommerce is designed to meet the diverse needs of store owners across various industries. Learn more about how BigCommerce website can help your e-commerce business grow.

What Is BigCommerce: The Basics

BigCommerce is an e-commerce platform that empowers store owners to build and scale their online businesses with ease. It combines various features that empower entrepreneurs of all levels to establish and expand their digital storefronts:

  • A versatile website builder simplifies store setup and customization.
  • Extensive customization options cater to diverse business needs.
  • Robust security measures ensure safe transactions and data protection.
  • Scalable solutions accommodate businesses of varying sizes.
  • Comprehensive features encompass product management, payment processing, marketing tools, and analytics.
  • User-friendly interface facilitates smooth navigation, ideal for users with minimal technical expertise.

The BigCommerce Platform Advantage: Features That Set It Apart

  • BigCommerce Website Builder: This drag-and-drop builder simplifies the process of creating a beautiful and functional online store without the need for coding skills. You can choose from a wide range of customizable templates that are optimized for conversions, ensuring your store looks great on all devices.
  • BigCommerce for WordPress: If you're already familiar with WordPress, BigCommerce seamlessly integrates with your existing website, allowing you to leverage the power of WordPress for content management and BigCommerce for e-commerce functionality. 
  • Extensive Payment Gateway Integrations: Offering flexibility in payment options is crucial for online stores. The BigCommerce agency supports integrations with a wide range of payment gateways, giving your customers the convenience of choosing their preferred payment method.
  • Robust Security Features: With built-in SSL encryption and compliance with PCI DSS, BigCommerce ensures that your store and customer data are secure.

Streamlining Operations with BigCommerce API

The BigCommerce API plays a critical role in enhancing the functionality of your online store. It allows for seamless integration with third-party systems, from accounting software and email marketing tools to inventory management systems. This interoperability helps streamline your operations, reducing manual effort and improving efficiency.

The BigCommerce API also enables you to create custom applications that cater to your unique business needs. You can develop a customized shipping solution or integrate advanced analytics tools. BigCommerce's API provides the flexibility to tailor your e-commerce ecosystem to any specifications, and a high level of professional customization can make you one of the top BigCommerce companies in your field.

Customizing Your BigCommerce E-commerce Platforms for Success

The customization options available on BigCommerce are vast, allowing you to design a store that not only reflects your brand but also engages your target audience effectively. BigCommerce offers a range of tools to help you create a unique online presence, including:

  • Theme customization
  • HTML/CSS customization
  • Product customization
  • Customizable checkout 
  • Branding elements
  • Custom fields
  • Pricing and discount rules
  • Navigation customization

BigCommerce also allows you to enhance the functionality of your store through the use of BigCommerce apps. Whether you're looking to implement advanced marketing strategies, improve customer engagement, or streamline operations, the platform's extensive app marketplace has you covered.  

BigCommerce Pricing: Investment and Value

BigCommerce offers a scalable pricing model tailored to meet the needs of businesses at various stages of growth, from startups to large enterprises. Their transparent structure ensures you pay for the resources and features that best match your business requirements. The key points include:

  • Standard Plan: $29/mo billed annually, ideal for small businesses starting their online journey, offering unlimited products and no transaction fees.
  • Plus Plan: $79/mo billed annually, the most popular choice for growing businesses, includes advanced marketing tools like abandoned cart saver.
  • Pro Plan: $299/mo billed annually, designed for scaling businesses, supports up to $400k in online sales with features like product filtering.
  • Enterprise Plan: Custom pricing for large operations, offering unlimited API calls, advanced product filtering, and personalized service.

Choosing the right BigCommerce plan involves considering your current sales volume, desired features, and future growth aspirations. With a free trial available, you can explore what BigCommerce has to offer.

Leveraging BigCommerce B2B E-commerce

BigCommerce is not just for B2C businesses; it's also a powerful platform for B2B e-commerce. The platform offers features such as:

  • Bulk pricing discounts
  • Customer groups with specific pricing
  • Easy integration with ERP systems

Furthermore, BigCommerce's robust API and customization options allow for the creation of a B2B e-commerce site that caters to the specific needs of your business and your clients.

All this makes it easier to manage complex B2B transactions, helping to create a seamless shopping experience for your B2B customers and enhancing satisfaction and loyalty. By leveraging these capabilities, you can streamline your operations, improve your customer relationships, and drive growth in the B2B space.

Boosting Your Marketing Potential with BigCommerce

BigCommerce offers a range of marketing tools and integrations designed to help businesses maximize their marketing potential and achieve their goals. Here are some key ways you can leverage BigCommerce for marketing success:

  • Search Engine Optimization (SEO) Tools – BigCommerce provides built-in SEO features to optimize product pages, meta descriptions, and URLs. You can also install and leverage additional AI tools for SEO-friendly content marketing.
  • Social Media Integration – You can seamlessly integrate your BigCommerce store with popular social media platforms like Facebook, Instagram, and Pinterest to reach a wider audience and drive traffic. A report by Sprout Social reveals that 51% of consumers appreciate brands that are responsive on social media.
  • Email Marketing Automation – Email marketing automation tools within BigCommerce help to create personalized email campaigns, segment your audience, and drive conversions.
  • Abandoned Cart Recovery – Automated abandoned cart recovery emails can re-engage potential customers who have abandoned their carts before completing a purchase. According to the Baymard Institute, the average abandoned cart rate across industries is approximately 70%, highlighting the importance of implementing effective recovery strategies.
  • Discounts and Promotions – You are free to create and manage discounts, coupons, and promotional offers within BigCommerce to incentivize purchases and drive sales.

    When you leverage these marketing features and strategies offered by BigCommerce, you can effectively attract, engage, and convert customers, ultimately driving the market success of your store.

    BigCommerce Advanced Analytics and Insights

    Along with powerful marketing tools, BigCommerce offers robust analytics and insights tools that provide businesses with valuable information to optimize their operations, improve customer experiences, and drive growth.  

    Sales Performance Analysis

    Gain comprehensive insights into your store's sales performance, including revenue trends, order volumes, and average order value. Use detailed sales reports to identify top-selling products, high-performing categories, and emerging trends.

    Customer Behavior Tracking

    Track and analyze customer behavior metrics such as browsing patterns, time spent on site, and purchase history to understand customer preferences and segment your audience effectively. Use customer behavior data to personalize marketing campaigns, recommend relevant products, and enhance the shopping experience.

    Conversion Rate Optimization (CRO)

    Monitor key conversion metrics: conversion rate, cart abandonment rate, and checkout funnel performance, to identify areas for optimization. A/B tests of various elements of your website, such as product pages, checkout process, and call-to-action buttons, can help you determine the most effective strategies for improving conversions.

    Inventory Management Insights

    Access real-time inventory data and forecasts to ensure optimal stock levels and minimize out-of-stock situations. Analyze inventory turnover rates, seasonality trends, and product performance metrics to make data-driven decisions about product assortment and purchasing.

    Marketing Attribution Analysis

    Track the effectiveness of your marketing campaigns and channels by analyzing referral sources, click-through rates, and conversion attribution. Identify high-performing marketing channels and allocate your budget effectively to maximize ROI and drive revenue growth.

    These advanced analytics and insights provided by BigCommerce will help you gain a deeper understanding of your customers, optimize business operations, and make decisions that drive sustainable growth.

    Getting Started with BigCommerce: Your First Steps

    1. Sign Up for BigCommerce: Start by creating an account on BigCommerce. Choose the right plan for your business needs to get access to a wealth of features designed to help you sell more.
    2. Choose Your Theme: Select a theme that aligns with your brand. BigCommerce offers a variety of customizable themes that are responsive and optimized for various devices.
    3. Add Your Products: Upload your products, including descriptions, images, and prices. BigCommerce's intuitive interface makes this process straightforward.
    4. Set Up Payment Gateways: Choose from the wide range of payment gateways supported by BigCommerce to offer your customers convenient payment options.
    5. Configure Shipping Options: Set up your shipping rates and options to ensure a smooth delivery process for your customers.
    6. Optimize for SEO: Utilize BigCommerce's built-in SEO tools to improve your store's visibility in search engine results.
    7. Launch Your Store: After testing and ensuring everything is set up correctly, launch your store to the public and start selling.

    Get Started With BigCommerce!

    Building your online store with BigCommerce is a decision that offers both immediate benefits and long-term value. The platform's comprehensive features, ease of use, and scalability make it an ideal choice for businesses looking to succeed in the e-commerce space. With the support of the BigCommerce ecosystem and the platform's robust capabilities, you have everything you need to create a thriving online store.

    March 18, 2024
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