When considering where to sell your goods online, the first thought that comes to mind may be eBay. While eBay is a trendy platform, it’s not the only option for individuals wanting to profit from selling their goods or products. Many other e-commerce platforms offer more flexible and affordable options for sellers than eBay.
But what should you look for in sites like eBay, and how can you determine which option is best for you? This article explores the top 10 eBay alternatives for sellers in 2023. Let’s get started!
What to look for in eBay alternatives
When searching for eBay alternatives, there are several things to consider. First and foremost, you'll want to look at fees. Most online marketplaces charge fees for listing, selling, and shipping, so comparing the fees and determining which platform works best for your budget is essential.
You'll also want to consider the size of each marketplace's audience. If you're selling a niche product, finding a smaller marketplace with a more targeted audience may be more beneficial. Finally, you'll want to consider the seller tools available. From accessible listing to inventory management, the right tools can make your selling process more efficient.
Now, let's explore the top 10 eBay alternatives in 2023.
For a good reason, Amazon is one of the most popular eBay alternatives. It's the largest e-commerce platform in the world and offers a wide selection of goods. Amazon also has some of the lowest fees in the industry, and its seller tools are robust and easy to use. If you're looking for a large audience and low fees, Amazon is a great option.
Among the numerous benefits of selling your goods through Amazon in 2023 include the following:
- Massive customer base
- Free to list your offerings
- Hub for major sellers
- Ideal for selling unique goods that other brands can't provide
- Fulfillment by Amazon to make selling a breeze
Another popular eBay alternative is Etsy, a marketplace for handmade goods, vintage products, and craft supplies. Etsy is the perfect place for artists to showcase their products and reach a niche audience. The platform charges a small $0.20 for the items you list.
While Etsy focuses on products different from eBay, it’s a fantastic option for individuals that want direct sales rather than eBay’s auction options. Items like homemade jewelry and crafts can thrive on Etsy, but you won’t have access to the competitive bidding wars you’ll find with eBay. If you’re looking to sell unique goods, Etsy might be your best eBay alternative.
Bonanza is a lesser-known eBay alternative ideal for sellers looking to showcase their products without a listing price. Rather than charge a rate for each listing, sellers are charged a commission when items sell.
Bonanza is new to e-commerce, but its unique, oddball listings are hard to find elsewhere. Bonanza also automatically sends your product listings to search engines like Google to advertise your goods, giving you a better chance of selling than with eBay.
This platform is suitable for sellers that want to sell less common goods and reach a niche, smaller target audience than they would on eBay, which is far more generalized in terms of its offerings.
Another e-commerce platform growing in popularity is Rakuten, a Japanese-based marketplace offering a vast range of goods. Rakuten doesn’t compete with its sellers like other e-commerce platforms often do and has far less competition than platforms like eBay.
This platform reaches a global audience and allows sellers to customize their shops through unique e-commerce tools. Rakuten allows sellers to personalize their brand and reach a massive market; however, it has high seller fees. At $33 per month, many sellers are hesitant to use Rakuten. Despite a high fee, selling on Rakuten is worth it for sellers that want a stylish e-commerce experience and a wider reach.
Another lesser-known e-commerce platform to sell your goods this year is Newegg, an up-and-coming option for sellers looking to market electronics and technology. Newegg is the ideal marketplace for sellers who want to focus on products like smartphones, laptops, computers, and gaming devices, making it perfect for you if you want to sell tech products.
Newegg has a significant global reach and numerous membership options for sellers. The platform offers a fulfillment service similar to Amazon, and its membership options range from free to $99.95 per month. The higher the membership tier, the more flexibility sellers have with their listings; however, its free tier has numerous benefits and is perfect for sellers on a budget. The e-commerce platform offers several merchandising solutions to help you maximize your profits and reach the right people. On top of that, Newegg has an excellent support system to provide sellers with everything they need to succeed online.
While it has specific cons, AliExpress is a worthy alternative to eBay for many online sellers. This Chinese-based marketplace is full of low-priced goods and a seemingly endless category of products. Additionally, AliExpress reaches a global audience to give sellers a better chance of being discovered. Between December 2021 and May 2022, AliExpress had an estimated 2.7 billion visitors and didn’t drop lower than 390 visitors monthly. This detail cements the platform a leader in eBay alternatives 2022.
AliExpress is a go-to option for individuals looking to start an online store and is especially valuable for sellers from Europe and China. While some sellers may turn away from this platform because of a lengthy store set-up period, most sellers agree that AliExpress is a fantastic alternative to the challenging playing field on eBay.
7. Ruby Lane
Another up-and-coming e-commerce platform is Ruby Lane, a site dedicated to helping sellers market unique art, vintage items, jewelry, and other antiques. Whether you’re looking to sell vintage fashion or high-end, expensive antiques, Ruby Lane is a viable eBay alternative.
Ruby Lane has a comprehensive pre-screening process to ensure that all sellers are legit and provide high-quality care to customers and sellers alike. Additionally, Ruby Lane is based on a fixed-pricing model, eliminating the existence of auctions like you’d find with eBay to guarantee that you know the amount you’ll receive on a sale. However, sellers also have the option to let potential buyers submit an offer, which you can accept, reject, or counter automatically.
Before selling on Ruby Lane, determine the fee structure for your products. The platform requires a one-time store setup fee with 10 free listings, after which you will pay $0.19 per listing and a maintenance fee. Ruby Lane might be perfect for you if you’re looking for a high-end audience.
Depending on your niche, there are specific platforms you may want to consider over others. For example, platforms like Reverb are popular among sellers focusing on goods like musical instruments and gear. Sellers have access to fixed-price listings but can still accept offers from potential buyers.
Sellers will have different options to promote their products through Reverb, such as enrolling in the free Preferred Seller option after reaching specific requirements. Additionally, sellers can pay for the Reverb Bump to boost their listings and get more exposure. The e-commerce platform has no listing fees and charges a 5 percent commission on your sold products. Reverb is an excellent choice if your goods revolve around musical equipment, accessories, or instruments.
A rapidly expanding e-commerce platform for sellers is Mercari, a Japan-based platform with a notable presence in markets in the United States and the United Kingdom. While Mercari isn’t established in most countries, you shouldn’t rule it out as a valuable alternative to eBay. With more than 100,000 products added daily, Mercari is undoubtedly moving toward becoming a powerful force in e-commerce.
Mercari is attractive because it offers many products similar to eBay. From clothing and designer items to technology, games, books, and more, Mercari is ideal for sellers not targeting a specific niche but selling goods of all shapes and sizes.
Mercari sellers can sign up and list their items for free, adding to its appeal. While the platform charges some seller fees, it is still an affordable and wide-reaching solution for sellers in countries where the platform is active.
Poshmark is a massive contender for individuals looking to sell their used goods, like clothing, jewelry, and designer items, at a lower price. This marketplace has millions of users and multiple listings focusing on second-handed fashion. However, as the platform has grown, sellers have expanded their reach to categories like electronics, pets, and beauty and wellness products.
Poshmark allows free listings and reaches American, Canadian, Australian, and Indian users. Though this makes it difficult for sellers outside these countries, the platform will hopefully continue expanding to reach a broad market. Fashion lovers or anyone interested in cleaning out their closets can use Poshmark to profit significantly from used goods.
Master e-commerce beyond eBay
You can get the most from your online selling experience with the right marketplace. However, building an online presence and marketing your e-commerce business is challenging without proper guidance. Look through the options presented above and consider which of the platform actually serves the size of your business, immediate and intermediate goals as well as current budget.
Growing your e-commerce business in 2023 doesn’t have to be complicated. And if you need some more guidance on the way, we're happy to talk. Please feel free to leave your current challenges in the comment section or contact us directly for a quick consultation.
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