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Over the last few years, we’ve seen a shift in visual digital content being highly successful compared to traditional text advertisements. The challenge for businesses, especially those that may not have as many resources, is that visual content requires more time and technical skills — not to mention how tricky it can be to navigate various shopping engine requirements for feeds.
The Magento Google Shopping plugin is the key to helping your online business succeed. It allows you to display your products on various marketplaces while eliminating time-consuming tasks such as manual data feed management. You also customize it and choose the right format for your store, edit the product pricing, and automate processes. It is also compliant with different platform regulations.
Drive more sales by displaying your business cross-functionally on various shopping engines
Gain new customers as a result of more reach and increase your conversion rates
Create brand awareness by expanding your reach on different channels
Promoting products from Magento 2 on a Google Shopping Ads channel will instantly increase your revenue
By using the most popular search engine you’ll be reaching people where they already are - gaining a whole new audience
You will significantly cut down marketing expenses with the new, free shopping platform
Google is always evolving to meet the needs of its users. Their shopping platform has become a go-to for people to find the products they seek, track and compare prices across various sites, and choose if they would like to purchase in-store or online. As many users opt for online shopping currently, the Magento 2 Google Shopping feed allows Magento merchants to upload their products directly to Google, allowing shoppers to conveniently add them to their cart across Google’s various services including:
We know setup processes can be timely. That’s why you can create Magento 2 Google shopping feed in just 5 short steps via Feed Manager. To begin, follow the step-by-step recommendations of our unique Google Feed Wizard and tick the options you wish to add to your setup.
TIP*: The feed profile created with the Wizard will work for both Google and Facebook. This is due to both platforms using the same feed format!
To start, configure the general settings. Specify the feed name and status, choose the store view and currency type. Exclude out-of-stock, disabled, and not visible products from your Magento data feed.
Only keep the products you need in your feed. Review all the categories and select those you want to exclude from your product feed with Magento 2 Google Merchant Feed. Thus you can display different product categories for different shopping platforms.
As a requirement to display products on Google Merchant Center, your Magento 2 feeds have to match particular rules. For example, you’ll need to rename all the categories according to Google Taxonomy. You can do this seamlessly using the autocomplete function. Once you start typing the name of the category, choose the needed one from the drop-down window and you’re good to go.
At this step, you have the opportunity to define the basic attributes you want to output in the feed and share about your products. Accurately specify which attribute values should be chosen as a product name, description, image, price, condition, etc.
With Magento 2 Google Shopping, you can add optional attributes to your data feed to make it more informative and customized. This includes setting a special price, brand, color, gender, product type, and other additional attributes.
Conveniently schedule your desired details and features to be added in the Magento Google Feed generator. Once scheduled, the feed will automatically generate on the dates and times you set. This allows you to save time on manual updating and use that time for other key business tasks.
Presenting your products across multiple engines and marketplaces = more reach and customers for your business. Our ready-made templates are customizable and easily generate feeds not only to promote Magento store on Google Shopping Ads channel, but on Amazon, Shopping.com, Bing Shopping, and Facebook as well. These are all platforms that already receive a high amount of traffic — in other words, your potential customers are already there and ready for you to insert your feed.
Quickly create an unlimited quantity of custom feeds that are compliant with the requirements of any shopping platform. Choose the product characteristics you’d like included in your shopping feed and easily change any attribute or replace it with condition-based value.
Create a new template from scratch or build on an existing template to cater to your store needs and desired look. You can choose between the formats XML, CSV, or TXT.
TIP*: exclude out-of-stock and disabled products to make your feed maximally relevant.
Once you’ve chosen which characteristics you’d like to include in your feed, you can choose what product information you want to be visible for certain platforms.
Magento 2 Google Shopping Feed gives users the capability to create custom values that are rule-based and replace any characteristic values. Learn more about this feature in our user guide.
Adjust your product feed by applying modifications to original values.
Via the Magento 2 Data Feed manager, one can gather and analyze sales data from each platform using Google Analytics to inform future setups. Set up the UTM parameters ahead of time that will be applied to the URLs of your choice, then decide on a regular cadence for checking your analytics.
Level up your store navigation and amaze customers with an ultimate shopping experience. Activate Improved Layered Navigation for Magento 2 to implement different types of menus and filters.
Turn pale menu into a powerful navigation tool using the Mega Menu for Magento 2 solution. Customize the content and layout to achieve your business goals.
Supply your webstore with a stable stream of new customers. Explore the Gift Card for Magento 2 extension to see how gift cards can help your business.
When you have Magento 2 and Google Shopping integration set up, you can increase your revenue by using additional sales channels and keeping product information updated on all the platforms.
When creating a new Magetn 2 feed, you need to match it with Google Merchant Center requirements. For this, you need to rename your categories according to the Google Taxonomy source.
Magento Google Shopping Feed solution includes a handy wizard to simplify setting up for Google and Facebook. Navigate to Catalog → Feeds → Profiles. Click the ‘Add New Feed’ profile dropdown and choose a ready-made template. Follow the detailed steps to complete the configuration for a particular platform and save the changes.
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