What a Facebook Product Feed is
Facebook is considered the top social advertising channel by 72% of B2C marketers and 43% of B2B marketers. If you also leverage Facebook Dynamic Ads to offer your products to the right people and at the right time, you definitely thought of a tool to generate data feeds for your Facebook Product Catalog.
A Facebook product feed is a file that contains data about all the products you want to advertise. It includes such information as unique IDs, pricing, stock availability presented in line with Facebook standards. Such feeds allow uploading products to Facebook Product Catalog in bulk instead of handling them individually.
Facebook Feed in 6 steps with the Feed Wizard
Facebook accepts Google feeds as well as long as they meet their requirements. The Google Feed Wizard included in this Magento 2 extension will minimize your efforts by guiding you through 6 stages of feed generation.
Step 1: Set up the basic settings.
Step 2: Map your categories according to Google requirements with autocomplete.
Step 3: Specify product attributes that will be included in the product feed.
Step 4: Add any additional product attributes you wish.
Step 5: Schedule the feed generation process.
Step 6: Choose whether to upload your feed to the Google server automatically.
Magento 2 Facebook Feed: Simplify Feed Generation
Work with products of all types and different attributes
As extension can handle all types of products, you are free to choose any type (simple, virtual, bundle, configurable product, etc.) that you need to create conditions for feed generation. Also, you can include products in a Facebook product data feed with regard to their category and attributes.
Generate Facebook feeds per store view
While generating a product feed, you can specify the store view and base currency. This way, you can carefully plan how to use Facebook to promote your products worldwide.
Exclude certain categories to make the path concise
Sometimes products can be featured in more than one category, for example, Sales and Accessories. In this case, you can mark the categories that you want to skip while generating your Facebook data feed.
Create feeds in different formats
This Magento 2 extension allows creating feeds in a bunch of file formats, including XML, CSV, and compressed ZIP, BZ, and GZ files. For sure, all of them are supported by Facebook.
Exclude unavailable products from the feed
Generate the feed without disabled, not visible and out of stock products. As customers see only available products, they spend less time on additional information acquiring. Find the option on the General tab of the feed creation settings.
Leverage Google Analytics
Enable the connection with Google Analytics to get reports in your GA account. For this, you need just to fill UTM parameters in a special tab of the extension. Once ready, you can go straight to GA and keep monitoring your campaigns.
Apply relevant price types
Specify the price type that you need in the Feed Wizard (minimal/maximal price, final price, price with TAX (VAT), etc.
Automate feed generation
The cron option allows you to deliver product feeds automatically. Choose the most suitable time and frequency (hourly, daily, weekly, etc.) and let your Facebook feeds be always up-to-date without extra burden on webstore performance or your constant control. This way you can schedule price and availability updates of your Facebook feed.
Submit feeds from Magento 2 to Facebook via FTP/SFTP
Is your catalog updated often? Is your feed hosted on an FTP client? Consider scheduling regular updates of your Facebook catalog by configuring FTP/SFTP settings in the extension and Facebook Catalog Manager.
- Choose manual or automatic feed generation mode;
- Retrieve Facebook-compatible product feeds from Magento 2 Product feeds grid;
- Pick custom prices and attribute values for every Facebook feed;
- Create custom and user-friendly URLs to redirect customers to particular store pages;
- Apply flexible conditions to sort products;
- Add product images, thumbnails, and product attributes to Facebook product feeds;
- Include GTIN (Global Trade Item Number) attribute in a Facebook product feed;
- Include MPN (Manufacturer Part Number) attribute in a Facebook product feed.
More than just for Facebook
It is likely that Facebook is not the only shopping engine that you use to advertise your products. With this module, there is no need to look for extra tools. The Magento 2 Facebook Product Feed extension provides settings and templates to generate data feeds for multiple engines, including Google, Bing, Shopping.com and others (using custom forms).
What should I do if Google Merchant Center rejects my feed?
After uploading the feed to Google Merchant Center I'm getting issues and the feed is not accepted on the Google side. How Can I solve them? Please click 'Read FULL answer' link below to see the most frequently reported issues.
We get 'XML formatting error' upon uploading our feed file to Google Merchant Center. How can we solve it?
In most cases, this error appears when special characters inside tags are present in your feed file. Please use HTML escape option for such tags to solve it. Proceed to the full answer to get a step-by-step guide.
What should I check if the feeds are not being generated on a daily basis?
There are two factors that may affect scheduled feed generation. Please proceed to the full answer to find the most common reasons that may prevent your feed from being generated at a specified time.
- 100% Open Source — Easy To Customize
- Follows Magento Code Architecture
- Separated HTML/CSS/JS
- Simple installation via Composer
* The name "Magento" and the logo are the trademarks of Magento, Inc.