Facebook Feed for Magento 2

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Make advertising via Facebook Dynamic Ads easier by using this Magento 2 Facebook feed extension for quick and accurate product feed generation. Attract more customers to your Magento 2 store with always up-to-date info about your products on social media.
  • Use a handy Wizard to set up Facebook product feeds in 7 steps
  • Apply templates to quickly generate feeds in line with Facebook requirements
  • Create feeds manually and automatically
  • Schedule automatic updates of your feed
  • Create an unlimited number of profiles
  • Create product feeds for different store views
  • NEW ready-made templates for TikTok, Instagram, Pinterest, and eBay
  • Hyva-compatible by default
  • Hyva Checkout compatible by default

What a Facebook Product Feed is

Facebook is considered the top social advertising channel by 72% of B2C marketers and 43% of B2B marketers. If you also leverage Facebook Dynamic Ads to offer your products to the right people and at the right time, you definitely thought of a tool to generate data feeds for the Facebook integration with Magento 2 shop.

A Facebook product feed is a file that contains data about all the items you want to advertise. It includes such information as unique IDs, pricing, stock availability presented in line with Facebook standards. Such feeds allow uploading products from Magento 2 to Facebook Product Catalog in bulk instead of handling them individually.

✅ The extension includes all the features of all-in-one Product Feed solution for Magento 2.

What you get for your business with this Facebook extension for Magento 2

📈

Increase the number of purchases by promoting products on the worldwide social network

💰

Boost the number of repeated purchases by accurately finding the target audience

Make your brand popular among millions of people and build trust among potential customers

Connect Magento 2 to Facebok shop in 7 steps

Facebook accepts Google feeds as well as long as they meet their requirements. The Google Wizard included in the extension will minimize your efforts by guiding you through 6 stages of Magento 2 and Facebook integration.

facebook-feed-step-1

1: Set up the basic settings

2: Include/exclude categories

3: Rename categories according to Google requirements

4: Specify product attributes to add to the file

5: Add optional info

6: Schedule the generation process

7: Upload your feed to the Google server automatically

 

Magento 2 Facebook Feed: simplify file generation

Generate feeds per store view

While generating a feed, you can specify the store view and base currency. Exclude disabled, not visible and out of stock products from the file to present only relevant info. This way, you can carefully plan how to use Facebook and Magento 2 store integration to promote your products worldwide.

Create files in different formats

This Magento extension allows creating feeds in a bunch of file formats, including XML, CSV, and compressed ZIP, BZ, and GZ files. For sure, all of them are supported by Facebook.

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facebook-feed-attributes

Work with all types of attributes

Using Magento Facebook Feed extension, you can add and manage all types of attributes. Pick custom prices and attribute values for each profile, attach product images, thumbnails and include GTIN (Global Trade Item Number) and MPN (Manufacturer Part Number) product attribute if needed. Flexibly manage attributes via modifiers.

Apply relevant price types

To connect Magento to Facebook, specify the necessary price type and decide whether to include or remove taxes. Round price values if needed.

Set the condition-based products export

As the Facebook ADS extension for Magento 2 can handle all types of products, you are free to choose any type (simple, virtual, bundle, configurable product, etc.) that you need to create conditions for feed generation. Also, you can include products in the feed with regard to their category and attributes.

Automate feed generation

The cron option allows you to deliver products automatically. Choose the most suitable time and frequency (hourly, daily, weekly, etc.) and let your catalog be always up-to-date without extra burden on webstore performance or your constant control. This way you can schedule price and availability updates of your profiles.

product-feed-for-magento-2-conditions1
facebook-feed-analytics

Leverage Google Analytics

Enable the connection with Google Analytics to get reports in your GA account. For this, you need just to fill UTM parameters in a special tab of this Magento 2 Facebook Business extension for product feed generation. Once ready, you can go straight to GA and keep monitoring your campaigns.

Submit feeds from Magento to Facebook via FTP/SFTP

Is your catalog updated often? Is your feed hosted on an FTP client? Consider linking Facebook catalog to your Magento 2 store and scheduling regular updates by configuring FTP/SFTP settings in the extension and Facebook Catalog Manager.

More than just for Facebook

It is likely that Facebook is not the only shopping engine that you use to advertise your products. With this custom module, there is no need to look for extra tools. The Magento 2 Facebook Product Feed extension provides settings and templates to generate data feeds for multiple engines, including Google, Bing, Shopping.com and others (using custom forms).

Google shopping: one more way to boost sales

Google Shopping is one of the biggest commercial platforms for promoting products. Previously, sellers needed to pay for using it, but in May 2020 Google announced that merchants can sell on the Google Shopping platform for free. As Facebook uses the same product feeds as Google, now you can widen your target audience without extra charges. Just use a ready-made feed for Google Merchant Center and make your offers visible on the most popular searching platform.

Key benefits you get

Drive x2 organic traffic by promoting products directly in Google search

Explore a brand new sales channel to get more clients

Save time on development and marketing campaigns by using Facebook feeds

product-feed-m2-fee-google-shopping

Additionally, Google is constantly expanding the partnership to widen merchants’ opportunities. For example, now business owners can connect their accounts to PayPal, and it’s only the beginning. Start using Google Shopping now and don’t miss the opportunity to grow your business with the Magento 2 Facebook extension.

Advanced Options for Facebook and Magento 2 shop integration

  • Use Multi-Process Generation to create as many feeds as you need at once
  • Check file correctness using the preview mode
  • Monitor and manage cron tasks and cron jobs in a special Cron Tasks List grid
  • Limit the number of items to process in one iteration

How to configure the Magento 2 and Facebook store integration?

To configure the Magento 2 and Facebook store integration, follow these steps:

  • Go to Catalog → Feeds → Profiles;
  • Click the Setup Google Feed button (Facebook accepts Google feeds);
  • Configure general settings;
  • Exclude and rename categories in the corresponding tabs;
  • Complete basic and optional product information (attributes);
  • Set the appropriate feed generation schedule;
  • Upload the feed to the Google Server.

Facebook store Magento extension with free consultation is a tool that offers tremendous marketing opportunities to sell your products on a big variety of shopping platforms. The Facebook Feed extension allows you to create your own feeds from scratch or customize existing ones using an extensive set of templates and tools allowing you to tailor the feed to your needs and start promoting your products.

Why should I enable Magento 2 Facebook shop integration?

Magento 2 Facebook shop integration should be enabled if you’d like to have an additional opportunity to promote your products. By generating feeds for multiple engines (incl.Google, Bing, Shopping.com, etc) with the Facebook Feed extension, you can configure Magento 2 Facebook store integration and other integrations to attract more customers and boost sales.

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