Google Automated Discounts for Magento: Amasty x Google Collaboration

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Posted in: Our News

Yes, you’ve read the title correctly – collaborating with none other than the team at Google, Amasty releases a new Magento 2 extension. 

An official Google channel partner, Amasty is the first vendor to offer integration of Google's latest Merchant Discounts feature to Magento store owners. You can already find us listed on Google Merchant Center:


About New Google Shopping Discounts

Google merchant’s newest feature, Google Automated Discounts, empowers you to let any user, who searches for goods in Google and sees a link to your store, get an automatic discount on the relevant items in your product catalog. In other words, all discounts are applied to the price shown to the customers, instantly. What's more, the discounts are calculated and adjusted dynamically based on a variety of real-time signals detected by Google’s algorithms.

The primary goal of this feature is to boost your conversion rates, make the idea of purchasing at your store more appealing to clients, and expand your customer base with the help of the most dynamic and efficient channel of all – Google search.

How Our Module Works

To make your Magento 2 store a participant in the Google Discounts program, you need to set up product feed and conversion reporting on your website. Amasty’s Product Feed and Google Analytics 4 with GTM Support can help you do this with ease. After that, you simply install and enable our latest extension for integrating Automated Discounts – and Google immediately starts calculating and transmitting discounts on your products to your store’s new visitors. 

In essence, our Automated Discounts module acts as the vital bridge connecting Google shopping discounts to your Magento storefront. What’s more, with our Feed and Analytics extensions, you can gain insights into which product categories get more automated discounts, what factors affect sales after discounts are applied, and more. 

Order Now!

Get ready to surpass your competition with Google's auto price discounts and Amasty's reliable integration module. Get our extension and stay in touch to learn about its enhancements by following our blog and Amasty's LinkedIn.

October 16, 2023
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