At Amasty, we’re always hard at work: creating new extensions, enhancing existing ones, and supporting our growing community of Magento users. But sometimes, we forget to pause and celebrate the incredible stores built with our tools.
Today, we're fixing that by spotlighting an inspiring real-world success story. Meet Horsecheck, a Magento-powered online store with over 40,000 items and big ambitions. Behind the project is Maarten, an e-commerce veteran who shared how Amasty extensions help him run and grow his business.
Let’s dive into his journey.
The Project: A Marketplace for Every Horse Rider
Horsecheck.nl is a global marketplace and community for horse enthusiasts. With a catalog this large and a niche audience to serve, Maarten needed a platform that could scale and extensions that could keep up.
“For a big vision like Horsecheck, we needed a platform that’s scalable and flexible. Magento fits the bill and will continue to do so in the future,” Maarten says.
The Challenge: Need for Better Navigation
With thousands of products, navigation is key. Maarten chose a trio of Amasty extensions – Improved Sorting, Improved Layered Navigation, and Infinite Scroll – to optimize product discovery.
“After 10 years in e-commerce, I’ve learned that success depends on having the full package. Amasty delivers that. These extensions help users filter and sort products easily, whether on a small or large store,” he explains.
Bonus: Horsecheck runs on a server with HHVM installed, so page speed gets an extra boost.
The Solution: Creating SEO-Optimized Landing Pages
When your audience is global and your product range is vast, SEO becomes a top priority. That’s where the Landing Pages extension came in.
“Landing Pages is a game-changer. We need to rank for every keyword relevant to the horse-riding world – and this extension makes it possible.”
Maarten notes that if Landing Pages could integrate directly with Magento categories and allow dynamic product conditions, it would be even more powerful.
Catalog Management Made Easy
Managing tens of thousands of SKUs can be overwhelming, unless you have the right tools. Horsecheck uses Mass Product Actions and Extended Product Grid to simplify catalog operations.
“These features should be part of Magento by default. We use them daily, and they feel like native functionality.”
Extension Highlights and Reason for Choosing Amasty
We asked Maarten which extension is the most valuable to his store. His answer?
“Landing Pages, without a doubt.”
And when it comes to choosing an extension provider, Maarten sticks with Amasty for a reason:
“You offer the full package: smart, well-coded extensions, regular updates, and great customer service.”
The Journey So Far
Horsecheck.nl launched about a year ago and continues to grow. Maarten’s focus is on getting the fundamentals right before scaling further:
“Every part of your e-commerce platform – frontend and backend – has to work smoothly before you take the next step.”
Final Thoughts
We’re proud to support merchants like Maarten who are building ambitious, scalable stores with Magento and Amasty. His story is a great reminder of what’s possible when the right tools meet the right vision.
Got questions for Maarten or want to share your own Magento success story? Drop a comment below – we’d love to hear from you!
