Google’s Third-Party Cookie Phase Out: New Challenges & Alternative Solutions for E-commerce
Third-party cookies have long come under scrutiny for violating GDPR and CCPA regulations. In 2019, Google first acknowledged the need for a more user-centric approach to online tracking, and now plans to begin phasing out third-party cookies in Q1 2024. The deadline is steadily nearing and it’s high time for preparations – if you haven’t launched them yet. Is your Magento-driven e-commerce business ready? How can you get ready? What analytics tools Amasty offers to support you? That’s what we’re here to talk about.