How to Create, Install, and Use a TikTok Pixel
TikTok is projected to have over 1.5 billion active users globally by 2026, confirming its position as a top platform in digital marketing. However, many businesses still face challenges in accurately tracking and optimizing their ad campaigns on this platform. A TikTok pixel provides a solution that allows for precise user tracking and improved ad performance. This article explores the significance and setup of the TikTok pixel to enhance TikTok marketing strategies.