E-commerce & Marketing

Focus on how to be social, not on how to do social. Jay Baer, Convince & Convert 87% of shoppers say that they visit brand social media before making a purchase decision. And up to 50% of users choose to follow brands in social nets to stay informed about new products and discounts. That’s why social media are an important sales channel, and around 40% of e-commerce businesses use them to ...

The sales world is ever-changing and evolving. Considering the cut-throat competition in every industry and niche, sales reps have to be more educated than ever. They should be equipped with the right tools too! Therefore, managers often ask their employees to look for literature and resources. Sometimes they even assign the books that you should read. In fact, 44% of sales reps see their manag...

Every organization needs a robust online presence to expand their reach and establish credibility in the industry. But the potential of your digital presence doesn’t stop there. In addition to informing visitors about your brand, you can guide them to become paying customers. This can be achieved by employing a range of digital marketing tools to boost your conversion rate and increase revenue....

Socially responsible marketing is the business approach that gains more power not only because of a new generation of consumers but also due to the latest events in the world. 87% of millennials think that brands should be involved in solving social as well as environmental problems, and during the pandemic, 68% of customers want businesses to provide support for medical workers and make donati...

"Information about the package is as important as the package itself". Frederick W. Smith We all live in a consumer society and make purchases on a daily basis. Every hour we bring home tons of accurately packaged products from supermarkets or receive them via delivery services. Starting from ginger snaps and ending with slipper-socks, almost all goods we buy are supplied in some form of pac...

In the past, carriers would charge shipping costs based on the weight of the merchandise. However, charging light merchandise based on weight became unprofitable and environmentally demanding quickly. The merchandise took too much space in the truck, aircraft, or ship, due to ineffective packaging. How Can We Affect the Accuracy of Shipping Rates? Imagine you want to ship two different product...