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Your pricing strategy on Shopify directly impacts customer perception, sales, and ultimately, the success of your online store. Striking the right balance is crucial. It's not just about setting numbers but understanding how proper pricing can be a strategic lever in positioning your products effectively. This article is your guide to smart pricing on Shopify, covering policies, tools, and tips to help you navigate the intricacies of setting prices strategically.
The more commonplace online business becomes, the more complex online business legal requirements grow. But despite the complexity, every e-commerce business owner must understand and abide by online business laws. Doing so helps to not only avoid legal repercussions but also maintain the trust of consumers. In this article, we’re going to break down 13 of the most important e-commerce legal regulations around the world.
Add to Cart and Buy Now buttons are the main calls-to-action (CTAs) on your website. Everything you do in your store boils down to motivating the visitors to click on these buttons. And when it comes to driving such clicks on your e-commerce site, color can play a significant role. Studies have shown that certain colors evoke particular emotions and influence behavior. So, what colors grab attention or make people want to buy?
Keeping up with regulatory changes is crucial for e-commerce business owners. In the EU, one of the most recent regulatory developments to e-commerce was the introduction of the Omnibus Directive, a combination of consumer protection regulations that has significant implications for store owners across all e-commerce platforms in the European Union.
In the wake of seasonal sales, Amasty and its partner SpeedSize – an AI-powered media compression platform – held an insightful 1-hour webinar on website speed optimization. Hosted by Saj Abbas, Head of Customer Success at SpeedSize, the webinar featured Amasty’s Lead Account Manager, Anna Shumeiko, and our product delivery team member, Alex Boyko. Watch the recorded webinar on our channel or read some of the shared insights below.
Now that the Holiday Season is over, retail businesses bitterly welcome a Season of Returns, as people return their gifts. According to Rob Garf, the Vice President and General Manager of Retail and Consumer Goods at Salesforce, return rates are expected to peak at around 20% for a few weeks into 2024. As businesses gear up to navigate this post-holiday return surge, understanding the dynamics of the RMA process becomes increasingly crucial in managing and optimizing the return process. Let's delve into what RMA is and why it plays a pivotal role in handling post-holiday returns efficiently.
