E-commerce Best Practices

product feed management

Product Feed Management for Success of Your E-commerce Business

The ultimate goal of e-commerce feed management is to maximize visibility and performance on e-commerce platforms, comparison sites, and advertising channels. Effective feed management ensures accurate and up-to-date product listings, leading to improved search rankings, higher click-through rates, and, ultimately, enhanced online sales for retailers. In this article, we’ll take a closer look at the importance of feed management, data feed best practices, and the most popular feed management tools.

February 28, 2024
buy now add to cart button colors

Add to Cart and Buy Now Buttons: CTA Colors That Make People Want to Purchase [Original Research]

Buy Now buttons are the main CTA (call to action) items on your website. So are the Add to Cart buttons. Everything you do in your store boils down to motivating the visitors to click on either of these two buttons. But what are the colors that make people want to buy an item? What is the best color for the Buy Now button? The answer is not straightforward but we hope to provide some useful insights with our original Buy Now button color research.

January 31, 2024
micro and macro environmental factors

The Impact of Micro and Macro Environment Factors on Business

When we think of business, we often associate it with its shareholders. Like individuals, businesses exist in an environment and form connections. Some connections directly influence the business, while others, though indirect, are still important. There are a few cases where business founders relied solely on instinct, disregarding environmental factors. Successful entrepreneurs, however, are always mindful of both micro- and macro-environmental factors that impact their success. Next, we’ll present a simplified list of these factors, which we hope you’ll find useful.

January 11, 2024
Good Profit Margin for E-commerce

What's a Good Net Profit Margin for E-commerce: Steer Online Sales

With a massive 90 percent of all e-commerce businesses failing within the first four months of launching, knowing everything there is to know about your current profitability is crucial to long-term success. But is e-commerce profitable, and what is a good profit margin for online retail? This article will dive into industry benchmarks, financial insights, and professional strategies for maximizing your e-commerce profit margin.

December 22, 2023
pos-costs

The True Costs of a Point of Sale System for Retail: What to Expect

A point-of-sale system (POS) is critical for retail businesses navigating daily operations because of its ability to process and streamline payments and includes everything from traditional cash registers to e-commerce payment solutions. However, many retailers question the cost of a custom POS system. Understanding this system and its price can help you prepare to invest in a POS solution that makes payments effortless. To get you started, this article will explore everything about a simple POS system, its purpose, and its cost, depending on your industry.

December 11, 2023
christmas-marketing-campaign-ideas

25 Best Christmas Marketing Campaign Ideas for Increased Holidays Sales

Holidays are just around the corner and e-commerce experts like you are preparing to launch promotional activities. Do you already have them all planned out or search for some good Christmas marketing ideas? Either way, we’re sure our post will come at the right moment.  Check out our Christmas marketing campaign ideas below for some inspiration. See how a couple of seemingly minor features can help you set up a whopping 25 different X-mas promotions, boosting your sales.  

November 30, 2023

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