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Seven out of ten users that come to your Magento 2 store don’t complete the purchase leaving the cart abandoned. That is the reality.
Then we thought whether there was some way to keep users in store converting them into customers. The things we tried and that worked we’ve described below.
Learn how to retain your abandoners→
How much you lose because of abandoned carts
Before we will make som...
Earlier, we’ve already explained what GraphQL is and how it works. And today, we want to look closely at how you can use it in Magento 2. For this, we will take our Gift Card plugin as an example and dive deeper into queries and mutations.
GiftCardGraphQL
GiftCardGraphQL includes 1 query and 3 mutations.
The query has the name amGiftCardAccount and is responsible for the information about the ...
Today we'll talk about working with Magento PWA Studio and how to create a custom theme based on the Venia theme from Magento.
Useful links: why use PWA and what pros PWA Studio brings →
How to create a custom theme in PWA Studio
You have at least 2 ways to develop a custom theme by using:
Fallback Studio by Jordan Eisenburger;
the Scaffolding project supported by Magento Core Team.
L...
Do you know this old-fashioned tradition to propose with a diamond ring?
Well, it’s not so old actually.
This tradition is a result of the thoughtful advertising of the De Beers company. In 1948 they created a slogan: A Diamond Is Forever that stressed the importance of engagement with a diamond ring. And 72 years later it became a tradition that provides profit not only to this jewelry company...
With the social distancing people shift to online life. This caused an increased demand for subscription products like well known to us all Netflix, Disney, HBO, and other streaming services. The share of Amazon Prime members increased by 16% from 59% of all shoppers last year to 75% nowadays.
But the automatic billing model doesn’t limit to entertainment SaaS, people want to get their cosmetic...
Magento speed optimization is a website performance enhancement process, aimed at improving loading times and responsiveness for a better user experience. When you speed up Magento 2, your store ranks better in SERP and has a reduced bounce rate. If you've been wondering how to achieve these benefits through Magento performance optimization, this post will provide all the information you need. Below, we talk about Magento optimization best practices – both frontend and backend – and suggest helpful tools, pro tips, and easy-to-follow configuration guides.
