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2.4.7-p2; 2.4.6-p6; 2.4.5-p8; 2.3.7-p4

Cookie Management Platform for Magento 2

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Ensure compliance with crucial privacy laws and meet Google's requirements when serving ads to users in the EEA, UK, or Switzerland. Keep running effective targeted ads by leveraging a Cookie Management Platform with TCF integration for your Magento 2 website.
  • Official Google CMP certification
  • Full integration with the IAB TCF (Transparency & Consent Framework)
  • List all vendors and empower users to manage data sharing with them
  • Let users update their consent choices at any time
  • GDPR compatibility
  • Google Consent Mode v2 support
  • Built on the functionality of Amasty Cookie Consent
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Description
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Description

Be prepared to work legally in the privacy-first era

Respecting user privacy and their consent choices is essential in today's digital landscape. New requirements with strict implementation deadlines emerge regularly, and businesses must adhere to them. One of the latest necessities for legally advertising your business without limitations is using a Google-certified cookie consent platform that supports TCF. In turn, we are gauging demand for developing such a CMP (Cookie Consent Management Platform) extension specifically for Magento 2.

👉 What is a Consent Management Platform (CMP)?

A Consent Management Platform (CMP) is software used by website owners to manage the consent of users regarding the use of cookies and similar tracking technologies on their websites. It provides a user interface (incl. a cookie banner or notice) for obtaining consent from visitors, as well as mechanisms for processing and storing consent preferences.

👉 Why does it matter to use a Google-certified CMP, and for whom?

Google announced that businesses (publishers) must use a Google-certified CMP with TCF integration on their websites when they:

  • serve ads to the EEA, UK, or Switzerland users;
  • run these ads using the following Google products: AdSense, Ad Manager, and AdMob.

If businesses fail to comply, ads served in those regions will have severe limitations in targeting and personalization. The deadline for implementation of an approved CMP is January 16, 2024.

NOTE:

The extension described on this page is not currently in development and does not yet feature TCF integration and Google certification. This page is created to assess demand. If you are interested in the release of Magento 2 Cookie Management Platform extension with TCF integration, please provide your email in the form.

Take advantage of TCF-registered CMP

TCF (Transparency & Consent Framework) integration is a key criterion for CMP to be certified by Google. This framework establishes industry standards for obtaining and handling user consent concerning processing of personal information for digital advertising purposes. The latest TCF version is 2.2.

Standardization

TCF 2.2 standardizes the sharing of user data between publishers (e.g. your website) and third-party vendors (e.g. Google AdSense or other ad partners), respecting user preferences.

Transparency and Control

Furnish users with comprehensive details regarding cookie types, purposes, and third-party vendors your website intends to share their data with. Empower users to choose what to accept or decline, and enable them to withdraw their consent at any time.

Compliance

Collect and process user data under European law requirements (GDPR, ePrivacy Directive). Minimize the risk of fines and protect your business reputation.

Effectiveness

The integration of TFC 2.2 allows you to maintain effective targeted advertising in the EEA, UK, and Switzerland, optimize your monetization strategies, and safeguard ad revenue.

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