E-commerce Best Practices

angel-investors

How to successfully talk to angel investors

If you're a small business owner or entrepreneur, you may be looking for ways to grow your company. An option many business owners choose is to approach angel investors for help with financing their idea. Angel investors invest in small businesses or startups that they have faith in and believe will succeed. Getting an angel investor on board can provide much-needed financial support for your business. But how do you go about successfully talking to these potential investors?
November 17, 2022
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biometrics e-commerce integration

Have you integrated biometrics into your online store yet?

The growth of biometrics in e-commerce is inevitable. Therefore, you should consider providing multiple ways to use biometrics in your store, as well as offering additional options for securing your customers' data.  Biometrics can offer quite a few conveniences and advantages for your business, and the article reveals the main ones.
October 20, 2022
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Skippable video vs. Bumper ads on YouTube

Skippable video vs. Bumper ads. Which one to choose for promoting your sale on YouTube?

Bumper ads give better reach. You can get 2x more impressions and unique users. That's the result we got last year. But don't jump to conclusions. We asked our in-house PPC expert, Vera Ryabinina, which format of advertising to choose.

October 12, 2022
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Is ecommerce back to normal in 2022

E-commerce is back to “normal”

This year will be the first time in its long history that the e-commerce market will see negative revenue growth — a 2.5% drop versus the 10% growth predicted for 2022 a year ago. Are figures below expectations “normal” and is there something to be done about this? Let's try to get this straight.

October 7, 2022
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13 Examples of User-Generated Content You Can Use Right Now to Acquire More Customers

13 Examples of User-Generated Content You Can Use Right Now to Acquire More Customers

Consumer-generated content can help you spread a word about your brand and products, convert more users into customers, and the sweetest part — give you all this at reduced costs for user acquisition. We've compiled examples of user-generated content so that you could look through the options and pick the ones that work for you.

July 29, 2022
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what-is-headless-commerce-and-how-it-works

What is Headless Commerce and How It Works? + Examples

Headless commerce is a relatively recent phenomenon, but it has already entered the mainstream. What is it, what are its advantages, and why is it conquering the market? Let's try to figure it out. 
July 15, 2022
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