Bumper ads give better reach. You can get 2x more impressions and unique users. That's the result we got last year. But don't jump to conclusions. We asked our in-house PPC expert, Vera Ryabinina, which format of advertising to choose.
This year will be the first time in its long history that the e-commerce market will see negative revenue growth — a 2.5% drop versus the 10% growth predicted for 2022 a year ago. Are figures below expectations “normal” and is there something to be done about this? Let's try to get this straight.
Consumer-generated content can help you spread a word about your brand and products, convert more users into customers, and the sweetest part — give you all this at reduced costs for user acquisition. We've compiled examples of user-generated content so that you could look through the options and pick the ones that work for you.
Customer reviews are the most powerful social proof in online commerce. Products with 1-10 reviews have 52% higher conversions than those without reviews. Should you ask your "silent advocates" to leave reviews? When to ask? How to ask? Answers to these questions along with ready-to-use templates are waiting for you inside.
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