E-commerce Best Practices

Every organization needs a robust online presence to expand their reach and establish credibility in the industry. But the potential of your digital presence doesn’t stop there. In addition to informing visitors about your brand, you can guide them to become paying customers. This can be achieved by employing a range of digital marketing tools to boost your conversion rate and increase revenue....

Socially responsible marketing is the business approach that gains more power not only because of a new generation of consumers but also due to the latest events in the world. 87% of millennials think that brands should be involved in solving social as well as environmental problems, and during the pandemic, 68% of customers want businesses to provide support for medical workers and make donati...

Product recommendation algorithms present online shoppers with a personalized choice of the most relevant products in real-time. They have become indispensable for the operation of e-commerce websites, along with consistent design, a virtual phone service, and other crucial features. Such product recommendations accounted for up to 31% of e-commerce revenues, according to research conducted by ...

With the many advancements in technology, more and more businesses have begun to take advantage of remote work arrangements. In fact, it was found by Flexjobs.com that between 2000 and 2010, there was a 35% increase in employees who worked remotely. These trends will only continue to grow. For many, working from home has its advantages. Money is saved on commuting, there is more choice for lunc...

I will begin with the assumption that you know what AI means. With artificial intelligence, you can do a lot, and, recently, we heard that this powerful innovation has the potential to сreate science. This development has led to tremendous changes in all aspects of life. However, we are only going to delve on the use of AI in automating e-сommerce tools. As you might already know, e-сommerce st...

Have you been facing low conversion rates at your Magento 2 store? If yes, then you are not alone. According to statistics, the global cart abandonment rate for e-commerce is nearly 70%. There are many reasons why shoppers choose not to buy your products after they have added the products to their carts. The trust issue is a significant reason. When your site doesn't show credibility or yo...