E-commerce & Marketing

information-paradoxes-in-e-commerce

Information Paradoxes in E-commerce: How We Share and Use Data

“80% of an organization’s data is dark and untouched” - David Pier, IBM Google announced a phasing out of third-party cookies support in Chrome in 2023. This news has met two opposite reactions: users are happy that they will have more control over their personal data marketers, data analysis specialists, and other people whose job relates to information get nervous about their future But act...
March 25, 2022
digital-agency-vs-creative-agency

Digital Agency vs Creative Agency: Which One Is Right For Your Business?

As a business owner, you have many options when it comes to digital and creative agencies. But which one is right for your business? It can be difficult to decide, as each agency has its own strengths and weaknesses. A digital agency can provide a comprehensive range of services, such as website development, search engine optimization, and digital marketing. On the other hand, a creative agency can offer a more tailored approach and specialized services, such as graphic design, animation, and branding. While both types of agencies have their advantages, it is important to understand the differences between them to make the right decision for your business. By understanding the benefits and drawbacks of each, you can determine which one is best suited to your business needs.
February 21, 2022
horizontal and vertical marketplaces

How to Use Horizontal and Vertical Marketplaces to Grow Your Business

The success of your business depends on how well you sell to your target customer. However, as a new entrepreneur, it can be difficult to know where to start. Luckily, there are several different ways you can increase your company’s growth and reach new markets for goods and services outside of your immediate vicinity. A vertical marketplace is similar to an e-commerce site like Amazon or eBay. A horizontal marketplace, on the other hand, is a more general term for any community or group that sells goods or services through local meetings instead of online broadcasts. In addition to these differences in structure, each type of marketplace has its own unique features that will help you effectively grow your business with them as well as reach more customers than before. Read on to learn more about both types and how they can help you reach new potential customers and expand into new markets.
January 20, 2022
top-dropshipping-products

199 Best Dropshipping Products in 2024

Determining your product niche starts with choosing between a topical niche, such as pet supplies or beauty products, or targeting a specific demographic, like baby products or gadgets for kids. Factors such as demand, competition, and profitability are what you always need to consider. Below, we offer 13 categories of the most popular dropshipping products.

January 18, 2022
international marketing strategy

Unlocking Your International Market: 10 Tips To Crafting An Effective International Marketing Strategy

Globalization has opened up a world of opportunity for businesses of all sizes. By unlocking your international market, you can access new customers and create a global presence for your brand. Crafting an effective international marketing strategy can help you take advantage of these opportunities and maximize your success. In this article, we'll share 10 tips to help you create a successful international marketing strategy. With the right strategy, you can gain a competitive edge and make your international market a reality. Start by understanding your target market, leveraging digital marketing, and building relationships with local influencers. With these tips, you can unlock your international market and increase your success.
January 13, 2022
create your mobile app

How to Create Your Own E-commerce Mobile App [The Ultimate Guide]

Digital transformation of business is a long-going trend. In the last two years, when millions of people had to stay home for months, this trend has accelerated significantly. Companies were looking for ways not to lose touch with their consumers, so they went online. Businesses around the world are developing their own mobile applications. According to Statista, in the USA only, the retail m-c...
October 22, 2021

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