E-commerce Best Practices

While videos can certainly be a reliable tool to engage audiences and encourage them into taking action, it's also true that some styles work better than others at different tasks. More so when we are talking landing page optimization and boosting conversion rates! After all, you wouldn't want to use the same video on two different landing pages if one is trying to sell your product and the oth...

So you’ve decided to start an online business - congratulations. If you play your cards right, put in real effort, and understand how the digital marketplace works, you could experience the entrepreneurial journey of a lifetime. However, there’s one thing that you need before you get into the business of online selling, and that’s a solid product. It’s natural to feel confused at this step - ch...

Proper business planning is pivotal to your success as a business owner. According to the Small Business Administration (SBA), 20% of new businesses fail within the first year and half of all businesses fail within five years. There are many reasons why businesses fail, but two reasons, in particular, are often the culprit; lack of funding or working capital and ineffective business planning. A...

According to TechCrunch, the pandemic accelerated the shift from offline to online commerce by five years. Your e-commerce business might have been fortunate enough to profit from this shift, but your biggest reward might be yet to come. This huge consumer movement from offline to online has caught the attention of big investors, and we’re seeing more and more brand aggregators who are raising ...

In this article, we are going to look at the 8 proven ways to increase your e-commerce sales in 2025. Let’s get started.   8 best ways to increase e-commerce sales in 2025 #1. Remarketing This method of increasing sales has proved to be the most effective. You may ask why? It’s because you are now marketing to a user who has already shown interest and needs a final push in the funnel. T...

Did you know that 73% of content marketers in 2021 decided to focus on developing high-quality content? Having a fancy video isn’t enough anymore. At least 60% of businesses use it as a marketing tool, meaning that it is hard to stand out of the crowd. If you want to boost sales, focusing on creating video content is the right thing to do. People no longer focus their attention on generic adve...